today I want to go behind the scenes of a one-on-one coaching call where I mapped out the
exact strategy to go from five thousand dollars to forty two thousand five hundred dollars per
month and this was a one-on-one call I had with a private client that I started working with a few
months ago and at the time he was at zero starting completely from scratch with his own marketing
agency and I helped him refine his offer and get to five thousand dollars per month just with one
simple offer and so I wanted to share with you guys some of the behind the scenes of what we
covered on this call because he basically mapped out that his ultimate goal his Ultimate Dream
would be able to get to his business the 42 500 per month and don't get me wrong he was extremely
ecstatic that he was making five thousand dollars per month in just a few short months with his own
business but he said you know what to achieve all my wildest dreams that 42 500 Mark is kind of the
ultimate goal for me and I wanted to share this too on my YouTube channel because I get a lot of
agency owners that come to me they're kind of in that same stage maybe they're making five thousand
dollars per month ten thousand dollars per month it kind of broke through that first barrier of
identifying their ideal client Avatar and that core offer that they're going to offer to those
people but then once they kind of nail that first part down they wonder how do I actually scale from
here and so in this video what I want to do is break down the entire framework and the cool thing
about this is this is the same framework they can take you to twenty five thousand fifty thousand
or even a hundred and fifty thousand dollars per month to think about this I like to simplify it
and break it down into two halves of the business and we'll just say the middle part right here this
is when you process a client's credit card and you actually take payment because you brought
on a client successfully so the first half let's say this side over here is everything that happens
before you bring on a client before you process a payment so that think about that like marketing
advertising sales and all the things that go in that bucket over there and then the second half
of the business is everything that happens after you process the credit card payment so
think onboarding support account fulfillment it so if we break the business up into these
two halves it makes it easier to process what we need to be doing in each one of these buckets now
the great thing about being at that five to ten thousand dollar per month range is you have done
the hardest part you've chosen an industry to go through and service and you've identified a
core offer that resonates with that market that you can sell again and again and again right so
now if we look at that first half of the business and we're talking about marketing advertising and
sales the main thing that we need to do is we just need to increase awareness and we need to increase
lead flow there's a number of ways that we can do that both organic as well as paid and we're
going to talk about that here in just a second but then on the back half what we want to do for
as far as onboarding goes support fulfillment is we want to create things that are called Sops or
standard operating procedures is basically a checklist of what we want to do every single
time we bring on a new client so then that way you don't have to service every single client because
that is the core 4 of getting from five to ten thousand dollars per month to forty two thousand
or even a hundred thousand dollars per month is you cannot be everything for your business you
cannot be doing all the Marketing sales and you can't be doing all the onboarding Fulfillment
and if you are doing that you're gonna just run yourself into the ground and you're gonna burn
out extremely fast that's why it's so important to choose a specific industry and then also focus
on one simple offer that you can sell to that industry over and over again because then you
can create these standard operating procedures which is basically like a checklist of things
to do on how to onboard a client so then every single time a new client comes on board it's the
same exact cookie cutter process and now we can take that cookie cutter process and hire account
reps or hire a VA or virtual assistant to be able to hand it off to them so they can take
care of the client and do all of the Fulfillment and typically fulfillment onboarding customer
success all that is significantly easier to handle and it's much more of a cookie cutter process then
the Marketing sales and advertising side of things and so what you want to do is you're looking at
these two halves of the business is you want to start Outsourcing all of the onboarding account
fulfillment to support all those things and then you're going to move most of your focus over to
the front half which is going to be sales marketing advertising which now let's break
down exactly how we want to go through and do that because like I said all we have to do is basically
increase the awareness and increase the lead flow and honestly you don't even really have to hire
a big team to go through and make this happen especially if you're just going to the 100 150
000 Mark if you're going to go and scale beyond that two hundred fifty thousand five hundred
thousand dollars per month that's where a team is really going to help you build the foundation
that you're able to scale your business that much more but if you're just like a solo entrepreneur
and you're like hey look I'm totally fine with a few account reps going through and servicing all
my customers maybe I've got some support reps going through and handling the support emails
support chats all those different things you can focus on the marketing advertising and at some
degree you can be kind of like the solo person and that's kind of like what I did with my own
digital marketing agency or my SAS business back with Arsenal mkg and so what we want to do now
is increase the awareness and increase the lead flow so we can get more eyeballs on our One Core
offer to our core target audience now there's a few ways we can go through and do this and a
pretty standard way of going through and scaling your business is just investing money in paid
advertising and I typically tell people hey look if you do not have a core offer that's resonated
with your core audience don't go through and invest money in a paid advertising because paid
advertising is not going to fix your offer problem you need to go through and get to a point where
you're making that five to ten thousand dollars per month you have an offer that's resonating with
that audience and then advertising is going to work for you because basically it's just putting
fuel on the fire to get more eyeballs on whatever you're offering but experiences taught me that you
don't want to just focus on paid advertising or you don't want to just focus on one paid
advertising platform because cause back in the day my whole business was focused on Facebook
ads and Instagram ads and guess what after several years and spending a million and a half dollars on
Facebook ads my account got completely shut down banned 100 so luckily for me I was focused on
some other organic growth strategies to be able to still get clients while I was shifting to another
advertising platform so instead of going into like a full like Facebook ads or Tick Tock ads
or YouTube ads tutorial of how to go through and run ads here is the best strategy that is working
for me and my business and is also working for a number of other agency owners and it's something
that you should probably just replicate in your own business and this is what's working right
now with the current state of the social media platforms so the way we increase our awareness and
our lead generation is all going to start out with short form content and the great thing about this
this is all organic free content to go through and make and so we're going to start with these short
form videos where we post them on YouTube shorts Instagram reels as well as on Tick Tock and so
we're getting Mass reach and we're able to read purpose all this content and the goal here is we
want to be posting one video every single day and don't worry you don't have to go through and shoot
a new video every single day my recommendation is go take a day out of the month and just batch your
content shoot like 15 to 20 different short videos and honestly it really doesn't take that long to
shoot a 60 second piece of content and then what we're going to do is we're gonna post those videos
one a day every single day on all those different platforms so Tick Tock Instagram reels and YouTube
shorts then one time a week what you're going to want to do is have a long form YouTube video
something just like this where you're diving deeper into a topic to add more value build some
more credibility and rapport with your audience because the thing about these shorts they're more
likely to go viral on these different platforms so you're able to get free awareness and free
eyeballs on your content then drives them back in to your YouTube channel where you're able to add a
lot more value and then from there we're leading everyone into an opt-in so we can start building
our email list because the core of all this is building an email list and an audience that
anytime you have a new offer or a new YouTube video that you're launching you can send out an
email and reach thousands of people instantly and then after about two to three weeks of posting a
new short video every single day you're gonna look back at all the videos and more than likely you're
going to have a couple of videos that performed better than others and maybe you have one video
that performed really well on Instagram reels and another one that performed way better on YouTube
shorts or another one that performed way better on Tick Tock so then what we're gonna do is we're
gonna take those top performing videos because basically the audience the algorithms have shown
hey this is what people want to watch and this is what actually brings in engagement and that's
like basically testing a bunch of ads for free and then we're just gonna start putting money behind
those specific videos and so now if we're able to go through and put money behind these videos
and we already kind of have an idea of what videos are performing better then we're going to get more
awareness and more leads on our offer and that's just how we scale things and so if you want to go
through and increase the amount of money that you're making you just increase your ad spend
you increase your output on the number of shorts you're putting out maybe you get to a point where
you're posting two shorts a day three shorts a day and maximizing that awareness and the more
output that you have the more likely you're going to have videos that go viral get tens of thousands
of views hundreds of thousands of views and maybe who knows a million views I've never had a video
do that but it would be super cool so going back to these two halves of the business we have the
middle part where you basically are processing a customer's credit card and then you have the first
part which is increasing your awareness increasing your lead flow and basically we talked about that
going through and posting daily shorts on YouTube on Instagram on Tick Tock one long form video on
YouTube because the nice thing about this is that video can actually rank in the search
engines and so you can get more people finding your videos through search and even months after
you post it they can still be finding your videos and linking back to your opt-in page so you can
continually build your email list even if you're sleeping and even months after you already posted
the video and so you have this all flowing into this one core opt-in page where then you're able
to present an offer whether you're jumping on a phone call and making the offer to them over
the phone or just presenting the offer on a sales page and then by just increasing your
lead flow to the right target audience you're going to increase your sales and then on the
back half you just have your standard operating procedures where maybe you start out and you hire
one person and they're going through and they're setting everything up and then you're getting to
a point like man I've got a lot of lead flow I've got a lot of new customers I need to hire
a second person a third person a fourth person and then what happens after some time you see how
everyone is operating on your account management account setup team and then you basically promote
the best performing person to the manager of all the account reps that's exactly what I did with
my business I started hiring I hired the first person hired the second person it was like the
third or fourth person where I'm like man this person is an a player they're performing better
than everyone else and so what I'm gonna do is I'm gonna put them as a manager because as I started
going through and hiring eight to ten account reps I didn't want all of them reporting to me directly
I just wanted to have one report so it wasn't overwhelming me with having to go through and
contact every single person and that one account manager was managing that entire team so then if
there was an issue I just went directly to the account manager and they would say hey this has
happened with this person or hey this has happened with that person and so if I need to go through
and talk to them directly I could or I could say hey you're the manager of that person you go talk
to them you go figure out you make sure it's all handled and so that is basically the simple
blueprint guys you have these two halves you increase lead flow you make a standard operating
procedures and that's why it's so important to focus on one core industry have one core offer
so you're not creating a new standard operating procedures for every single new client that you
bring on because you can see how that would would get confusing like let's say you bring on a real
estate agent and then you're bringing on a roofer and then a chiropractor then a dentist it's all
completely different so your standard operating procedures your account reps typically they're
not going to be people that are entrepreneurial and creative like you and so they're going to be
asking you like okay well how do I set this person up how do I do this how do I do that and then it
leads to overwhelm in the business owner's life where you want to make this as smooth as possible
so that you can focus on the things that actually move the needle in your business and then as you
start to scale you can start Outsourcing some of the marketing advertising sales processes
so if you want to hire sales reps if you're doing sales calls or if you want to go through and hire
media buyers to run all your advertising for you create the ads do those things where you can focus
on just managing and running the whole business as an organization you can do that as well but
basically guys that is the blueprint of scaling from five to ten thousand dollars per month to
fifty thousand a hundred even a hundred and fifty thousand dollars per month basically the core of
it is you just gotta increase awareness increase flow to that one core offer that's working and
then have systems in place on the back end so when people are onboarded and they have the Fulfillment
and support it's all the exact same because what you'll find out is the questions on the support
side of things they are the exact same questions over and over again and so if they're the exact
same questions over and over again you just got to figure out how can you refine your process
and your systems so that you actually remove the questions entirely because they're already
addressed before the questions even come up anyway guys I hope this was helpful as far as going
through and scaling your own digital marketing agency if you're in that five to ten thousand
dollar per month range scaling up to fifty a hundred thousand and if you're brand new to the
whole digital marketing agency world but you're wanting to get started you're like man I would
love to be making five to ten thousand dollars per month just drop a comment down below smash
the like button I'll hook you up with a hundred percent free course it's the same exact program
that my client that I told you about that's at five thousand dollars and just a few short
months got to and then it's the same one that dozens of other people have gone through and had
amazing success with that said I hope you enjoyed today's video and I'll see you in the next one
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