00:00 Xavier Kelly: In today's tutorial, I'm gonna walk you through three different tips
on how to create a better Taboola ad.
So why don't you stay tuned to learn more about it?
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00:12 XK: Like always guys, I'm gonna leave all the links down in the description, and
you can check that out in the video.
And if you haven't already, go and subscribe to the channel, and let's get straight into
it.
Tip number one, which is one of the most important ones; you need to have an attention grabbing
title.
Make sure you can get a title that supports exactly what you're gonna deliver on and your
promise.
So the big thing you're gonna end up going through, and so the kind of stuff like action
words, show the users exactly what they're gonna get out of actually clicking on this
Taboola content ad.
You really wanna make it very specific.
I'm gonna link down to, basically there's a thing that the copyright guys are creating
headlines, different ways you can do that, but you really need to go through and create
very good headlines.
It's 'cause there are only two things that really matters, is the image and the headline.
00:54 XK: Tip two; you have to have an enticing clickable image.
If you don't have a good clickable image, a lot times your cell phone will get clicked,
you'll get a whole bunch of impressions, and a lot of people clicking on it.
And the big thing too, as well, your image can really use to help keep people who won't
want what you're selling, or the content that you're providing, or anything that you're
offering on that.
You can use that to actually keep those people away too, as well.
So you can just get targeted people.
So you need to make your actual image very targeted, and try not to go overboard and
with too much text.
I seen the best things work where they could do something, like graphic, minimum text,
those don't take up too much of the actual page.
I'm gonna say, you can do images.
Images are some of the best specifically, if you can show them doing actually what you're
talking about, or show them getting exactly what you're talking about, works very well.
You can not use stock images, it doesn't really work as well.
You really want to do something that you take a picture of that you can do yourself or 'cause
you pointed to, you know, your results or a big arrow, if you're trying to show somebody
how to make money; "This is what I make."
02:00 XK: So people can be enticed and click upon it.
Just know that, depending on your image and how targeted your image is, is gonna really
depend exactly on who clicks your ads.
With this first angle, we got the image, then we got the title, and that's how they just
tie that they're gonna click on something.
02:14 XK: Tip number three, which is the most important; if you want to convert, you need
to make sure your content backs up what your image and your title is actually promising
the user.
So if you promise any user 10 crazy photos that people, you know, that people have never
seen before, there needs to be something like that.
It can't be something else.
You need to keep your promise if you wanna convert people.
If you're telling people, you found a way of how to make money at home in the 10 minutes,
and there needs to be a way they literally can make money at home.
Or, if you are selling some product, that product needs to a accomplish exactly what
it does.
You have to keep up with the promises on there.
Because then, people are just gonna click on it a lot, you'll not get any sales and
conversions, 'cause you go from the app to your landing pages, and the landing pages
just doesn't match up properly, it doesn't keep the same promises.
It doesn't do exactly what it's supposed to do.
So, try not to over-sell it, try more to get exactly what it does, and really hype down
on the pain point, and try to stay away from the little benefit that goes with it.
Put the pain point that the customer's having, and then make that article, that landing page
you're going to, the website, make that go to; and actually go down, lay it out into
the pain point, the benefits, why they should solve this problem, and just going over in
why this better than the other alternatives.
03:30 XK: I've seen, just from my own experience when I ran probably over somewhere over around
100 different Taboola ads, that if you don't back up to your stuff, you will get a lot
of clicks, but you will not get any conversions.
And this is a good site to get conversions on, get new people.
Specifically, and you kind of do like emails, do some sign ups like that here.
I have done pretty well on that right there.
I've generated probably over, I think 800 or 900 different emails in less then like
three months span.
I'm actually running ads to do things for like $2 or $3 a day.
It's very effective when your content backs up...
It's actually what your ad and your image and your title is promising.
04:04 XK: Thank you guys so much for watching.
If you like this video, go on and give it a thumbs up.
Also, comment down the below and let me know if you have any questions on Taboola, or also
too, if you need any help on this when right here, don't be scared to reach out to me.
I do some consulting and coaching as well.
I would love to help you guys on this topic as well, or any other topics on the channel.
And if you haven't already, please hit that subscribe button right now.
And guys, thank you so much.
I'm Xavier Kelly, and I'll see you in the next one.
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