Hi.
When you clicked on this video, were you asking yourself
why app promotion even matters?
My name is Belinda Langner, and I'm here
to help you answer that question.
Let's start off by looking at what your users are seeing.
Let's take a look in Google Play.
The app universe is enormous, and users are
surrounded by so many options.
There are over 1.5 million apps in Google Play, all
fighting for the attention of users.
One of the most effective ways to get users' attention
is by running app promotion to help your apps stand out
and reach the right user at the right time.
Not to mention that it also helps
organic discovery in the long run
by growing your overall user base.
So how can AdWords help you promote your app
and make it a champ?
App Install ads help you reach users
where they're spending time across their devices,
no matter what they're doing, like when
they're in other apps.
There are over 650,000 apps in the AdMob network
that help you reach your desired audience when
they're using other apps.
Or they may be casually browsing the web,
reading up on today's news, or researching where
to go for their next vacation.
Now you can reach users on millions of sites, news pages,
and blogs across the Google Display Network, which
reaches 90% of internet users worldwide, and includes
more than two million publisher sites.
And let's not forget about those addicting videos on YouTube.
With over one billion active monthly users,
YouTube provides another rich source
of quality potential users for your app.
You also want to be there when they're actively
searching for apps like yours.
There are high intent users searching for apps,
or solutions that your app helps solve.
And they're just a step away from installing.
Help them find and install your app
by being there on Google search, and soon, right in Google Play.
We are introducing a new campaign type
that helps make your campaign set up and management
simpler than ever.
And we're calling it Universal App Campaigns.
Even better, you can set everything up
straight from the Play Developer Console in three steps.
Step one, tell us about your app.
Step two, tell us about your audience.
And step three, tell us about your budget and performance
goals.
And that's it.
From this information, Universal App Campaigns
will create ads for you in a variety of great formats
and optimize bids to help you get the most app
installs for your budget.
The user journey doesn't end after the install,
and neither should your app promotion.
Just taking my own phone as an example,
you can see how many apps I've installed.
And I definitely don't use them all every day.
In fact, 95% of apps are abandoned
after the first month, and 25% of installed apps
are never used at all.
So it's important to not only drive that first install,
but to continue reengaging your users to keep them coming back
to your app.
Use Remarketing to remind them of new features or content.
And when you're giving them these reminders,
use deep links to point users to specific places
within your app that will be the most interesting and relevant
to them.
This gives them a way better experience,
compared to just sending them to the home page of your app.
Deep links aren't just great for creating customized ads
for your users.
App Indexing is now also used as a ranking signal on Android
to help provide users with the most relevant and specific
search results possible.
Growing and keeping users on your app
is just as important as developing it.
App promotion and AdWords can help you elevate it
from an unknown to a contender in the very crowded app
marketplace.
Go ahead and set up your first campaign today,
and learn more about AdWords by visiting the Help Center.
[MUSIC PLAYING]