Hey guys, it's Alex here from Alextooby.com.
And welcome back to my YouTube channel!
In this video I want to talk to you about how to craft the perfect Instagram bio.
Now, this is something I think a lot of business owners and Instagrammers often overlook.
And while it seems small, it can actually have a huge impact on your ability to grow.
So you need to see your bio as your storefront, and if it's ugly or unwelcoming, and you may
not see the follower growth or interaction with your page that you desire, the perfect
Instagram bio is crafted strategically to speak to your target market, communicate your
authority and send traffic to your posts or your external link.
So if you haven't considered any of those things, then this video is definitely for
you.
But before we get started, make sure you click the link in my description box below to sign
up for my free Instagram masterclass.
It's called 10 Instagram secrets.
Every business owner must know, and I know you're going to love it.
Okay?
So a strategic and effective bio is made up of four things.
Your headline, your description, a CTA, and a link.
So just start your headline is that first bold line that appears at the top of your
bio.
And this line is magic.
Why?
Well, what you put here can help you be found in search.
Okay?
So the rest of your bio is not searchable, but this particular line is so it's imperative
that you add strong keywords here that you think your target market might be searching
for.
So by default, your headline will show your first and last name, but that's not ideal
unless you're a public figure with tons of people searching for your name.
Instead, you want to swap that out for a keyword that describes your business, such as vegan,
personal chef, or prenatal fitness trainer.
These are words your potential audience and potential customer might be typing into Instagram.
And if you have them in your headline, then your account is likely to show up, leading
them straight to your content and potentially into your inbox or even bank account.
Next is your description.
This is the meat of your bio and where you need to clearly state what you, your business
or your account is all about and why new visitors should consider following you.
There's two main ways I recommend doing this.
One is with a mission statement or elevator pitch.
And two is with a bulleted list of important information.
Whichever you choose your visitors should know exactly what you do once they finish
reading it.
Here are a few examples of both.
A mission statement should follow the format of I help X do X so that they can X, which
looks like this.
I help creative entrepreneurs understand and utilize the power of Instagram marketing so
they can experience true financial abundance.
And if I wanted to communicate that in a list, it might look like this.
Easy to implement marketing tactics, ideal for service providers and e-comm businesses
featured on later tailwind and social media examiner, 10 plus years industry experience.
There should be no questions or uncertainty after someone reads the description portion
of your bio, that then leads us to the CTA.
This is 100% non-negotiable.
You must have a CTA in your Instagram bio.
Now Instagram only allows 150 characters in your bio.
So you may have to make some adjustments, but having a CTA is really going to make an
impact on how many link clicks you drive to your website or wherever you're linking to.
So your CTA should be unique to the link you have in your bio and entice the user to click
it.
Oftentimes I'll see things like 'sign up now' or 'shop,' but those aren't actually quality.
CTS.
Instead, you want to add something like click to read my blog on XYZ or click to save 10%
on your first order.
Now, again, as mentioned, the CTA should be specific to your link.
So you may have to change it time to time.
If you change the destination of your link, which leads us to the last part of your bio,
your link is very special since you only get one of them.
So you need to make the most of it.
And the biggest mistake I see is people linking to the homepage of their website.
So instead of sending your audience somewhere generic, send them somewhere specific.
For example, directly to a recent blog, your product catalog your about page or to a free
signup.
By doing that, you're more likely for the person to consume the content you intended
or take the action you desire if you want them to sign up for your email list, but you
send them to your homepage, hoping that they'll find their way to the right place.
You'll drastically increase the chance of losing that up.
If you have a few different places you want to send your audience to then definitely use
a tool like Taplink, which allows you to link to multiple destinations, to video content
FAQ's or even accept payment, right?
In Instagram, I actually have a video comparing different link in bio options here.
If you're interested, my favorite is definitely taplink.
And if you want to try their premium version for free, just use the link in my description
box below.
Okay?
So that's my easy to follow framework for creating an effective and strategic Instagram
bio.
But I also want to talk to you about things you should not do in your bio.
So one do not add hashtags as of today, hashtags in your bio do absolutely nothing besides
encourage visitors to leave your page.
They don't categorize your profile or content.
So avoid them at all costs.
Two - do not add anything, irrelevant sharing your religion, political views or boyfriend's
username is not recommended unless it's somehow linked to your business or the focus of your
account.
Three, don't put a link in the description.
There is a dedicated place for your link, and if you put it anywhere else, it will not
be clickable.
And finally, don't use too many fancy fonts in your bio.
You can use a website to copy and paste, text into your bio with different fonts than what's
available in the app, and they can look cool.
But if your whole bio is filled with them, it can be difficult to read.
So use them in moderation and make sure they're always legible.
So that's it guys.
I hope this video gave you some clarity on how to effectively craft your Instagram bio.
If you use any of these tips to change the way your bio looks, please share it to your
Instagram story and tag me.
I would love to see them.
And as always, please don't forget to like subscribe and hit the notification bell.
So you never miss another video from me, have a great day and I will see you next time!