Yo what's up man, it's Zaytoven, and I'm here to meet the winner of the Fruit By
The Foot and Genius Studio Sessions contest. Producers from all over the country
submitted beats using sounds inspired by the Fruit By The Foot snacks. Let's go
check it out.
Masta Pharaoh. How you doin man?
I'm from Denver, Colorado, born and raised. What is the music scene like in Denver? It's
pretty small there's definitely a lot of culture. So why did you enter into the
Fruit By The Foot Studio Sessions. I'm making beats already so I feel like it's only
holding you back if you're not you know leaping out there and taking those
opportunities. Being in high school you got friends and everything and then like
they're doing music so it's just like got into it with them. Yeah, who are some
of the guys you looked up to producing? I say Dr. Dre is probably number one, you
of course. Aw, don't do that, No forreal forreal. That's what's up. Pharrell. I say
Dre and Timbaland and stuff like that as well I was like listening to. Dr. Dre Dre Day I
remember my cousin he was playing it for me let me listen to it you know, on the walkman.
I was so addicted to listening to it just cause of the sound
and how it felt. So that's why I would be saying Dr. Dre is on of my favor because I
was like my introduction to rap music.
So what did you start off with? Well I was just going through all the loops and
everything and then I found this one that I really like: the flavor mixers
loop.
The tempo and everything it just got me nodding to it.
And I pitched it up I kept the same tempo and everything. Okay
I just started building from there. Threw some claps and snares and everything.
So then that is moving, so I throw some hats in there and you know the kick and
everything.
So when you added those in it almost painted the picture for you like okay the
beat pretty much done. Yeah it do it for me every time. Yeah
When we start adding them snare, the clap everybody in a room like okay yeah
this is it now. And then this is where I, I was thinking like well you know
everybody's probably gonna use one sound and I'd like to do beat switches, I do
like you know three songs in one track. In one. So I figure, you know, to change it up I
went with the Berry Tie Dye loop.
You know I sped it up to fit with the beat that I
had and I also pitched it up. Right
I didn't want to change too many elements. So I didn't change none of the drums or 808 or nothin like that I just put it
in there with the with the same. Same drums yeah.
And then one last thing. It's not a Masta Pharaoh beat without the Masta Pharaoh tag.
You got to put the tag in.
Who's the masta? How you come up with that? My favorite movie is the Last Dragon.
I was legit going Iwas watching the Last Dragon two days ago. My favorite movie so
Who's the master. Yea exactly. So that pretty much. Show it up
I got somebody I think definitely want to check out this beat right now. I'm
call one of my bros.
What's up Huncho? What's happening? Where you at?
I'm in studio. Man you know I'm in the lab.
Ok look, I'm sitting right here with the winner man, Masta Pharaoh. What's up man? What's up brother?
What up Quay? He goin hard.
You with the big dogs now. Appreciate man.
No he just made this beat, I want you to check it out. It goes hard, matter of fact sounds like something you would rap on.
I'm in studio right now, don't play with me. If it's too hard.
Definitely going crazy. No that's hard. That thing may make Culture III.
No we on it. I'm going to put it together.
Yes sir, man. Congratulations on winning the Fruit By The Foot Studio Sessions man for real.
Appreciate that. Ay you with the big dogs now. Keep going, keep grinding.
Stay focused. Keep cooking. You on the way.
Ight Quay. Crazy don't even feel real.
How's the best way a producer can have longevity in the industry? As a
producer a unique powerful sound is what creates longevity.
You can probably line up ten producers in here, in this room, and close your eyes
and start playing beats for all these different ten producers. The ones that
are the Zaytoven beats you're gonna instantly be able to say man that's Zaytoven's beat.
People ask :dang Zaytoven what I got to do
to get in the game? You know what are the steps I need to take?" I always say man
you gotta get an artist. Like if it wasn't for Gucci blowing up, then Zaytoven
probably sound one that wouldn't have meant nothing. So, once you get one artist that
you know y'all got a chemistry and sound together, you know once that blows or once
that artist starts taking off. Even that artist is going to be known
for a certain sound. it's gonna be the sound that you created. What made you jump on
this project for the Fruit By The Foot Studio Sessions? I always feel like you
know I'm a producer that other producers look at you know, and
look up to, and I always feel like I want to be a definitely a mentor, you know what I mean, and
show support to the up and coming producers. Like I'm here man I want to be a you know me
a big bro to people that's trying to make it in your game. So anytime something
like this come along man, I'm definitely you know 100% in.
Listen that right there was so dope, you got me in the mood wanna make some beats
man. Let's go cook up. For sure. Let's go something. Let's do it.