Welcome everyone, it's Andy LaCivita, founder of milewalk and the award-winning author of
The Hiring Prophecies and Interview Intervention, coming at you with this week's webisode of
tips for work and life, and whoa, do I have a fun one where I'm really going to help you
put some power into that resume with eight great tips to prove your value in your resume.
Now, before you cut out on me, all of you that aren't looking for a job, this post very
accurately could have been titled Eight Great Tips to Prove Your Value to Your Employer
because let's be honest about it.
How many times do we have to remind our own employers of our awesomeness?
I don't know about you, but my guy, I seem to need to remind him every day because he
can't remember a thing.
I hope you stay with me here because I'm really going to teach you how to punch it up.
Now, I want you to think about the problems and what's occurring.
I mean, I understand you have an idea what the problems are, you're not getting calls
back.
You're sending your resume out there, you're not getting people to call you back, and I've
talked in a number of other posts about what's actually happening and why you're having these
problems.
Recruiters or people that are reviewing your resume are inundated with a flood of resumes
and if they're not inundated with a flood of resumes just for your particular position,
each person who's reviewing your resume is probably looking at resumes for 20 different
positions so they have this entire aggregation of all these resumes that they're looking
at.
Trying to get through them quickly, I've talked about how they go through them in six seconds
or so, they're looking for key words, many of them are untrained, they're not really
sure very effectively how to look at the resume, but they do notice power when they see it.
They do notice an impact player when they see it, so how do we get that impact into
your resume?
Before we go into that, I have a couple of housekeeping items here.
Number one, I have shot some other videos on resumes, which I mentioned.
I would definitely, if you have not looked at my video on how to build your ultimate
professional resume, I would definitely check that out because that goes into the layout
that I recommend that you have.
I also have talked about how recruiters look at your resume and how you need to get it
noticed within five seconds, so those are great ones to check out.
The second thing is I am so confident that I can improve your resume if you follow this
video and think about these stimulators, these tips I'm going to talk about, that for anybody
who hangs in with me in this video, toward the end, I'm going to have a contest that
if you can stump me, I will give you a complimentary, I will give you a free resume course that
I offer, a course and a workshop, I will give it to you free.
Actually wait, forget that.
If you can stump me, and I'll tell you how you have to do that, I will give you the resume
course and any other online training course that I have on the milewalk Academy, so that'll
really sweeten the deal.
I'm feeling generous today.
I want it to be fun and I really want to help you.
Let's talk about those eight tips.
When you think about what employers care about and who makes an impact in their organization,
no matter what your job is, and I think this will work for 99.9% of you out there, if you
think about these eight items, I guarantee you'll be able to come up with some powerful
statements.
Let's go through them.
Number one.
Number one is revenue generation.
Companies, they love people who generate revenue for them.
If you're in sales, whether it's field sales, outside sales, sales management or whatever,
if you are generating revenue, if you are generating profits, if you are generating
new customers, so you're actually the person responsible for acquiring the customer, think
in those terms.
How many dollars sold?
How much in profit?
How many new customers, and so on.
That's one great way to think, and I realize not everybody's in sales, but let's run through
these because I got a little something in here for everybody.
Number two, market or brand awareness.
Maybe you're not in sales.
Maybe you're more on the marketing side.
Maybe your job is to make it so that the rest of the world simply knows where to go when
they need your product, your service, whatever it is that you offer.
There's eight or nine different ways to market something.
Maybe you're any one of those people.
Are you creating a better-known brand?
It could be anything.
You could measure that in any way, shape or form.
Are you getting more calls?
Are you in content marketing?
Are you putting stuff out there on the internet where you are acquiring email addresses from
people who are interested in your stuff?
You could look at those kind of things.
That's brand awareness.
Google Analytics.
If you've done something to improve your website traffic, that's brand awareness.
You could look at is the traffic increasing?
There's many, many different ways that you could look at where you're increasing your
own market awareness.
Number three, leads or customer attraction.
Think about this.
You might be an inside sales person whose job is to reach out to the world and try to
get people interested in your business, but then you might pass them along to a sales
person or somebody else to close the deal.
That's lead generation.
There's many different ways to acquire customers or leads.
Let's go back to the marketing example.
Maybe you're managing a booth at a job fair and you have all your vendors there and you're
collecting business cards and building the start of a relationship with people who might
be your partners, your customers, your whatever.
All of that is attraction and lead generation.
How many have you produced?
What's an average lead-generating revenue?
Those kind of things.
Number four, customer happiness.
Maybe you are in a service position.
Maybe you are a call center operator when I call in because something that I own of
yours is broken and it's your job to help me fix it or get a new part or troubleshoot
it.
I'm sure everybody can relate to that.
What are your customer satisfaction scores?
What's customer retention?
Think in terms of renewals.
Maybe you're a service provider.
Well, getting customers to renew because your service was great is another metric that's
fantastic to highlight, that is directly related to what you do.
That's number four.
Number five, company growth.
Maybe you're an executive at an organization.
Maybe you are positioning it for an initial public offering or an acquisition, or maybe
you're acquiring an organization or divesting or something of that nature.
Maybe you're working from a security standpoint to make it healthy and tighter.
All of those things that have to do with company growth and company health are fantastic ways
to highlight your impact.
Number six.
Let's not forget about the employees and employee happiness.
What about employee satisfaction?
What are those employee satisfaction scores?
Are your employees staying with you?
Is your attrition bad or is your tenure really, really great?
Are your recruitment numbers good?
Are they healthy?
Are your people progressing through their careers and going through the ranks and staying
with you because you offer such great opportunities?
That's a fantastic one.
Number seven, cost reduction.
Think about it.
Did you do anything to save the company money?
That could be anything.
It could be optimizing a system that makes you run more efficiently.
It could be reducing expenses, anything that saves money.
Things that you do faster saves money.
Things that reduce time to do something saves money.
All of these things are directly related to a lot of what people do in their jobs.
Number eight, process efficiency.
Maybe you optimized a process that let the rest of the employees do their job easier,
or maybe your unit, or maybe your boss, or whoever.
Maybe you're an accountant and you figured out a way to reduce your company's month-end
closing cycle from 15 days to 7 days.
That saves money.
That saves time, it saves resources, it improves the process.
It probably reduces mistakes.
All of that stuff is really, really great.
Now, if you're thinking after listening to those eight things there's no way in heck
that you can figure out a way to quantify it, let's run through it.
Mayer you are a hostess.
How many people do you care for and seat and service each night?
Over the course of the year?
What does that look like?
Is it tens of thousands of people that you interact with?
What if you're a mail carrier?
How many houses do you deliver the mail to?
How many pounds of mail?
How many square miles do you cover every single day, year in and year out?
What if you're a mechanic?
How many cars have you fixed in the course of a year?
What about if you're a project manager?
What's the size of the budget of the project?
Was it on time, was it not on time?
How many people did you manage?
How many people did you coach?
How many people did you mentor?
All that good stuff.
We can go on this all day and I could make this video hours and hours and hours going
through each and every type of job, but I hope you get the picture.
Now, what I want to do is if you can't think of a way, just you go in the comments on my
YouTube channel or my blog, and you just say, "Andy, hey, this is what I am.
This is my title and my job function.
I'm not sure how to quantify or show impact in my position," and I will respond to you.
If I can't figure out a way for you to do that, I will give you a free resume course,
it's called Build Your Ultimate Professional Resume Workshop, it's an online course and
a workshop, you can have that free and anything else in the milewalk Academy.
It's milewalkacademy.com Go check that out.
Any online training there, you can have that free as well if you can stump me and I cannot
prompt you to figure out some way to show more impact in your resume.
Speaking of my resume workshop, it's really fantastic.
If you like these kind of concepts, we go much deeper.
I teach you everything there is to know about the resume.
There's a great workbook, there's all kinds of exercises and things for you to prepare
it.
Formats, templates and everything, so I really hope you check that out.
All right, so let's recap them real quick.
Number one, revenue generation.
Number two, market awareness.
Number three, customer attraction and leads.
Number four, customer happiness.
Number five, company growth.
Number six, employee happiness.
Number seven, cost reduction, and number eight, process efficiency.
Think about it, think about how your job relates to that, and I'll see you next week.