What's up brand builders Stephen Houraghan here at BrandMasterAcademy.com and in this video I'm going
to show you five personal branding examples so you can take some inspiration to grow your own name
and reputation and develop an asset that will open doors for years to come
now if you are new to the channel and you want to build brands that go beyond visuals using strategy
psychology and creative thinking then you're in the right place hit that subscribe button
and the notification bell if you want to fast track your results make sure you grab the pro
brand strategy blueprint it's a free download the link is in the description now on this channel i
speak predominantly about business branding and if you've watched any of my stuff you know that i'm a
big proponent in the idea of the human brand and the philosophy of the human brand and that's the
idea that brands today attempt to be more human so that they can resonate with their audience on a
human level but when it comes to personal branding all of the elements that we develop in a business
brand to be more human and to resonate with their customers on a human level already exist
within a personal brand so everything from your expertise to your personality to
your tone of voice and the language that you use all of this exists within your personal
brand already it's just a matter of nurturing that personal brand to develop it into an asset
that you can use so in this video i'm going to show you five examples of normal people who have
done exactly that so you can take some inspiration to develop your own personal brand number one gary
vaynerchuk now garyvee is an absolute beast of a personal brand and i'm a massive fan of garyvee
and it's not just because of what he does and how he does it it's because he is so intentional about
the way he does it he is a massive preacher of brand and the value of brand both personal brand
and business brands so he knows exactly what he's doing now of course everything that he brings to
the table is raw and he gives a lot of value and he brings a lot of personality and authenticity
to the table and he's just being himself for the most part but he is also very intentional
about doing that and he's very aware of what's going on around him in terms of what's going on
in the social world in terms of what people are talking about what is trending what's not trending
and he brings all of that to the table but he brings it to the table in a very very unique way
there is no shortage of entrepreneurs or marketers out there giving their opinion but the way
garyvee brings his knowledge and his expertise and his personality to the table is what endears him
to his fans now another thing that i really like about garyvee is where he's come from he's come
from the wine industry and he created 1000 videos on youtube long before i ever knew who he was
and he turned his father's three million dollar wine business into a 60 million dollar business
so he's coming from a place of real experience and he's bringing all of that to the table so it
just also goes to show the value of a personal brand that you can pivot from the wine industry
into branding entrepreneurship and marketing and still build successful businesses doing that so
i really love this example of personal branding and garyvee is an absolute beast to look towards
number two elon musk now elon musk is a real modern man of mystery and he has been
likened to tony stark or iron man as a real life version of him because you know he's just got this
mystique about him he is such a smart individual and he has these huge huge visions and if you
think about what his vision is with spacex he wants to bring the human civilization to mars so
that we're a multi-planet species i mean is there any vision in the world that's bigger than that
throughout any personal brand that's out there throughout any person in the world that is out
there and if that's not impressive enough for you then you know he's also the original founder of
paypal and he's the ceo of tesla one of the most modern brands in the world and he's got a very
active twitter account he's got over 40 million followers on twitter and he's always on there
sharing his thoughts sharing his ideas interacting with other celebrities or political leaders so he
is this real man of mystery and he has everybody intrigued about what he's going to do next what
he's going to say next and he's very intentional about keeping his personal brand alive and keeping
in front of the audience that is so intrigued by him number three tony robbins now tony robbins has
been in the public eye since the 80s he wrote a book called unlimited power back in 1987
that really catapulted him into the limelight and since then he's been traveling around the
world doing self-help webinars and self-help coaching and really helping people be the best
version of themselves and at this stage now he's helped hundreds of thousands of people to overcome
adversity and to really achieve success within their lives and he doesn't just do this on a
mass scale with big seminars he does this on a one-on-one version as well so he's coached
people like bill clinton and oprah winfrey to kim kardashian and conor mcgregor so still to this
day at the age of 60 he's still traveling around the world helping people and he's still very much
in the limelight and building his personal brand number four chris doe now the first three examples
were more household names they were names that you would expect most people to know but christo
is an example of a personal brand that has been developed within a specific niche that is designed
so chris is pretty famous within the graphic design community and he originally achieved
success with his agency blind they won many awards he's lectured all over the world and he achieved
all of this before he turned his attention towards the future now the future went in there and
plugged a gap that was gaping that was much needed to give designers a bit of direction in terms of
their business ideas in terms of their business processes when it comes to design there was a
real gap in the market for somebody to go in there and do that and that is what the future
has done and that is what chris doe has done and he's really built out his personal brand as much
as they've built out the future brand as well so he continues to give value every single day
on the youtube channel on his instagram channel on his linkedin channel what i like about chris
is that he's very accessible he's in the trenches he's on social he's interacting with people so
that is a great way to build your personal brand to be accessible to be on the platforms where your
audience is engaging with them and offering value valuable content so christo is a great example of
a personal brand that has been built within a very specific niche and number five charlie marie now
sticking with the design space charlie marie is another personal brand that has been built out
within the graphic design space now she's half kiwi half british she's living out of valencia and
she's just doing her thing she's a designer she's bringing that value that experience to the table
and she's showing up time and again for her audience she's built an absolute solid following
on youtube to nearly 200 000 followers at this stage but what i really love about charlie marie
and her brand is just how refreshingly normal she is she just turns up she brings her unique
personality to the table she's not trying to be anything that she's not and she's just there being
consistent time and again so it just goes to show that you can build a personal brand without having
designs or ideas about relocating the human race to another planet you can just bring
your expertise to the table bring your own unique self to the table bring your own personality to
the table and just be consistent show up time and again and you'll find over time that you
will build that following now look there are obviously some household names there
and you're not about to go and compete with elon musk in terms of relocating the human race to mars
however there are some very niche examples in there as well and i wanted to give some contrast
there to show you that personal branding is not about becoming a celebrity you're not trying to
necessarily become a celebrity if you're building your personal brand you're trying to take the time
to invest in a reputation that already exists your personal brand is already there it's really
just a case of whether or not you take the time to develop that out and although there might be
10 20 30 100 or even a thousand people out there talking about what you're talking about
there is only one version of you you have your own unique personality you have your own tone of voice
you have your unique idea about what your industry is about and your own unique philosophy and if you
bring that to the table if you take the time to develop out what your ideas are if you take the
time to start creating content and giving value to who your audience is to who you want to help then
over time that reputation will grow over time your personal brand will grow so really take the time
to define who it is that you want to help what your unique ideas or your unique philosophy is
and then turn up be consistent and give yourself enough time to get good at it so your real
personality can come out and that is when you can really start to offer value in the market
and that is when you really start to develop a following if you want to learn how to develop
out your personal brand well then check out this video it'll show you how to do it in eight steps
until next time brian like a master and i'll see you in the next video