the biggest obstacle to selling anything online is trust or lack of it the same would apply
to offline same would apply to bricks and mortar businesses but if you're selling online there's
an even greater obligation and an even greater requirement to build trust with your fan with
your website visitor with the person that's making an inquiry and the reason for that is
the fact that here online it's digital there isn't a physical hard store as is where there isn't
bricks and mortar premises so it's quite possible that if you're online you could be conducting
business from your home or from your bedroom or from your flat or from a basement in some
building or other people don't know exactly what the situation is so as i say if you're going to
a shopping center winter leafy valley and you buy something in one of the shops there in life valley
the fact that there's a physical store is a big help because you know that if something goes wrong
with your purchase if you're not happy you know that the next day or the next week you can go back
whereas buying online is slightly different because it's digital it's ephemeral to a
certain extent it is the internet and obviously the internet has a huge amount of advantages and
benefits and features but it also has spammers and scammers and frauds and adventures and reprobates
quite frankly it has fakes a lot of people go online and they'll fake it until they make it and
there's an argument to be made one way or the other about that but i'm not going to go into
that here what i am saying is that there is a particular level of trust required if you are
selling online you could be selling yourself you could be selling your business you could
be selling your services you could be selling your products but trust is absolutely essential
how do you get over that barrier how do you get over the barrier how do you build trust
how do you become known or trusted my view and my experience and what's worked for me
and work very very well for me is to use content marketing in other words in my particular business
in my particular industry i can produce and publish regularly useful content content that's of
use to people with problems in my industry in my industry obviously is law and property and so on
employment law so there's a number of ways you can do that you can do it with a blog you can do
it with a website you could do it with a podcast you could do it with a youtube channel you could
do it with a facebook page you could do it with tik tok account but the key thing is you can over
a period of time build trust in your audience in your fans in the people that you attract
you need to build a fan base and you need to build trust but you will build trust if you provide
useful information useful content stuff that has genuine value and genuine utility and people will
come people will ask you questions they'll raise queries and eventually they'll pull the trigger
and say yeah i want to arrange a consultation or i want you to do my tax calculation
or i want you to advise me about the house extension or i want you to draft a house extension
or a new garage for my place i'm happy with how i've seen online i've seen your youtube channel
you've great videos there about doing extensions or building porches or designing houses for
maximum space but the key thing is the person that's looking to sell
the person that that's looking to generate clients can build trust by producing regularly
good content and publishing it freely online and clients will come i know this
second way you can do it and an even more powerful way and it follows on as a sort of an extension
or add-on from the first way is to use email marketing you can build an email marketing
list an email marketing database and this is a very very powerful way
of building up trust building up confidence in you and setting yourself up as a trusted authority why
because you're going to over a period of time regardless of how long that period is deliver
useful valuable wanted messages and content to your audience and after a while if a person has
a problem in a particular area and it's in the area that you deal in then obviously if
you are the person showing up every week in their inbox with their permission with good information
not with a sales pitch not with spam not with crap but with good useful information
then they're going to turn to you and say look i have a problem with a boundary rectification issue
or an employment law issue or i'm starting a business and they want guidance in this area
or whatever but you do need to build trust you can build trust it is possible it's a great investment
in you it's a great investment in your business but you must be prepared to make that investment
there's no shortcuts to building trust and as i say the internet has its fair share
of fakes and frauds and oil skin or snake oil merchants peddlers and so on
so hope you find this video useful and i hope you find it thought provoking and if you do i'd
appreciate if you gave it the thumbs up down below and you may be interested in subscribing to my
youtube channel if you are just hit the subscribe button and i try to make videos that are useful
that have utility i'm not asking you to buy anything i'm not asking you to pick me i'm simply
providing stuff of value of utility because i know bit by bit drip by drip over a period of time
i'm building trust and i'm building clients anyway i hope you find the video useful thanks a lot
you