- In this video, I'm gonna talk about seven great ways
to motivate your team to grow your business.
Hey, guys, I'm James Sinclair, I'm a UK business owner,
an entrepreneur, I've been running businesses
for over 15 years now, we employ hundreds of people,
so we've got a lot of people that we have to motivate
and get them following the vision
of where we want our company to go.
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Hey, guys, in this video, we're gonna talk
about how we can motivate our teams
to help grow our business.
Really, motivating a team gets harder
when you go over 12 employees.
I think back to when we had a smaller business,
when we had about six or seven (muffled),
that was probably when we was motivated as an organisation,
everyone knew exactly what was going on,
communication's fantastic, you're all in one place,
the owner is managing the organisation
when the business gets to the next level
when there needs to be another layer of management,
that's when you have to really work hard
on motivating the team to really grow your business.
When you look at bigger organisations
so that's organisations of 12+ employees
or sometimes when it goes into double figures, 10+,
you'll notice that the business owner really needs to focus
on three key fundamentals to keep the business growing.
That's Innovation, Marketing, and Culture.
So we're going to forget innovation and marketing
on this video, we've done loads of those,
please go and check them out on the channel.
But what I really want to focus on Culture here
'cause motivation and culture really do go hand in hand
and I've put together the seven key points now
on how you can really motivate your team
to really grow further and faster.
Number one is environment, so environment is a key part
of motivation in a team and us as human beings,
when we go on holiday, we changed our environment
and we start to relax, we start to think better.
We might be starting to think about the future of our life,
you think, when you go from secondary school
or from private school to secondary school,
huge change of environment, the way you behave changes
when children go from nursery into private school,
they change again massively
because their environments change.
Right now, we're sitting in some brand new offices
that we built here at Party Man.
I'm gonna bring all of our central team in here
because at the moment we're in all little pits
of offices all over the show by bringing us closer together,
we're changing the environment,
we can increase productivity.
And you might be watching this video, well,
that's all very well for him, saying I can't just go
and build a suite of offices like he's done
but you could take your team out of environment.
You could just take them to Costa Coffee,
you could take them to Starbucks,
you could take them out for lunch and dinner
and just change the environment and really talk to them
about what their problems are, what their solutions are,
what motivates them, what wants them to grow
in your business.
Getting out of environment and doing it regularly
or changing the work environment regularly creates a huge,
positive drive in culture and motivation
so tip number one is making sure you have a plan
for getting out of environment.
Thing number two is thinking about regular wins
over annualised wins, now business owners, entrepreneurs,
senior people, they can think differently to everyone else
and what they think is in 10, 20 years time,
this thing will look like this, at the end of my lifetime,
this thing will look like this and this motivates them
but most people don't live like that,
they live month to month, they live week to week
so if you can reward people on a monthly basis
rather than an annualised basis,
then you're gonna get a much bigger increase
in productivity.
Imagine saying to a child, if you do this really well,
you can have this in a year's time, it's like, aw,
that's such a long way away.
If you do this really well and you do this today,
you can have the prize at the end of the day
or at the end of the hour, shorter term wins is a great way
of motivating people, think about how you can do that
in your business, now if cash is tight in your business
and you can't just give people more money,
think about giving them more time and prizes.
Do you know if you say to someone that you can leave early
on a Friday or you can have a day off or week off,
an extra week off and then just increase their productivity
on those short term wins so don't think about saying
to people, this is what you can have in a year,
this is what you can have in two years.
Think about the short term wins that you can give.
Number three is measure people on output not input.
So many companies are really hot
on making sure people turn up on time and leave on time
and don't give flexibility of time.
Giving flexibility of time to people,
especially if they've got families is a great way
to motivate your team.
Now this is not possible in every job,
imagine you're running an airline and you can't just say
to the pilot come in and go whenever you like.
For example we own day nurseries, we couldn't do that
with our team but where we can do that,
where we can be flexible with time,
then we always have allowed it.
Now this usually is only the senior team and the management
in your business, maybe web developers, graphic designers,
but if we've got someone that works on graphic design
for us, yeah, we'll let them work from home for a day
and we'll measure them on output because we don't need them
to be in the place of business, if it's possible to do,
it's not always possible to do,
then it's a really smart thing to do.
Give your team flexible time, manage them on output,
not input, it's a great way to motivate your team.
Number four, to really get the best out of your team,
to motivate them is make sure you tell them the end in mind
of the business and the vision of the business.
What does the business want to look like when it's finished
and you've gotta constantly remind them of this,
this really attracts people to stay with you and go
on the journey but if they don't know the destination
of where they're going to, that can be really tough
for when business gets tough and businesses always go
through tough times.
If you look at businesses over a period of time have highs
and lows, who would have thought that some
of the big companies that we're seeing today
that are having a tough time would have those tough times?
It's because businesses go up and down
but if you can share the resolution, say,
this is what the business is gonna look like at the end
in mind, this is what the vision is for the business,
in two years, we'll be here and you're gonna be part
of that journey and make sure you constantly share that
and you'll keep motivating the people.
Number five, if you wanna motivate your team,
you gotta educate your team and be creative
on how you educate your team, this doesn't have
to be school based learning (muffled).
How can you get your team to be educated
to motivate them?
One of the big things that I've always did
in my business is away days to other businesses like ours
that operate in other areas.
I take my team to see how they're operating.
This really motivates them
and they're seeing other operators, there's educating them,
that motivates them, that pushes them to wanna do better
for us so a really smart thing to do.
You can also find YouTube videos
and send them YouTube videos, send them to seminars,
send them to other places where they can train up.
If you're not training, you're not gaining.
It really motivates people, think about the right education
that fits them, some people like reading,
some people like watching, some people like listening,
some people actually like doing
and going seeing other businesses.
It's a really smart thing to do
so if you wanna motivate your team, educate your team.
Number six is making sure that you cut toxic people out
of the organisation as soon as possible.
When you employ people,
you're always gonna have great people, good people
and every now and then, a toxic person is gonna come
into the organisation.
There's responsibility of the owners, the leaders,
the managers of the business
to cut toxic people straightaway,
especially as an organisation gets bigger
because you're allowing that behaviour to manifest
in your business so if you don't cut that toxic person,
you can turn great people into good people,
good people into average people
and it really demotivates the great people in the business.
What happens with toxic bad team members is the managers
and leaders of the business spend more time
with those people rather than developing the good
and great people and that really winds people up,
it winds people up in organisation,
it winds people up that are in school
when the bad pupils get all the teacher's time,
they're managing the bad people,
you wanna be spending all your time on the great people,
especially in a business to turn them even
into greater people so if you've got a toxic person
in your business, make sure you get rid of them ASAP
'cause that's the fastest way to demotivate your team.
Number seven is the last one, it is trying
to make your team partners of your business,
make them feel like partners and when you can,
real partners of the business.
Some people have a real problem with this
but there are ways that you can do this,
I'm looking about doing this over that last year and a half
in my business, the senior people that have been with me
for over 10 years, I wanna give them some ownership
of the business, make them a partner of the business
so that they can continue to grow.
We've been looking at strategies and tactics to do that,
I don't want them to come into the main business
'cause there's liabilities I would never put that
on someone.
We borrow millions of pounds each year
and I don't wanna give them those responsibilities,
I want that to sit with me but where the profits are,
I want them to be able to share in that
and feel ownership of the business so give them shares,
make them partners,
this can really really create really good loyalty
in the organisation and if you can't do it now,
talk about it now and say that it's gonna happen one day
and that will really keep people motivated
because when they feel like they've got ownership,
great things happen.
If you loved this video
and you think it's helped you grow your business,
why don't you come along to my free business growth seminar?
It's held at my business and I really share
in depth four hours,
some really business growth strategy ideas
that you can take away and implement into your business.
I put all the details in the link on the description
on the video and I'd love to see you there.
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