- You can imagine if you take 12 channels like those
and instead of doing 'em all separate,
you can combine 'em on one,
it supercharges the heck outta the videos.
- So there are like 6,000 things that you could be doing
that could be high priority for you on YouTube
at any given time.
Why multi-language audio,
especially since you already had
alternate language channels?
- Having a lot of different channels is just honestly
a lot more work.
It's much easier just to run one channel than 12
'cause you have to make 12 different thumbnails.
You have to, you know,
just reply to comments on 12, upload on 12.
It's just so much easier to have it all
in one central place.
And on top of that, it's a lot simpler for the fans.
Like instead of being like, oh, well if you watch Mr. Beast
from this country, you watch that video, but that country,
you watch this video, now it's just like, hey,
whether you're in Mexico, you're in Brazil, you're in India,
all the dubs are in one place, on one video.
So it's also just a lot simpler for people to understand.
- So for other creators who may have one
or several other language channels already,
what can you tell 'em about making the transition
to a single multi-language channel?
Like what's the strategy there?
- Honestly, it was very smooth for us.
The big thing you're gonna want to do is,
I used to only do dubs on my new videos,
but the problem was we would hypothetically
put the Japanese dubs in all our new videos going up,
but we never back dubbed our catalog
on my main English channel.
And so the people that spoke Japanese
would watch the newer videos,
but then they'd go to watch the old ones
and there were no dubs and they'd get confused
and hurt session time and we'd stop being recommended.
So you need to do your whole catalog,
not just your recent videos.
That way any video people click on
plays in that language and so there's no confusion.
- And it gives you that virtuous cycle
with the algorithm that you want on any video.
- Yes, so if you do that, then it's really not that bad.
I mean, we just told people on our other channels.
(speaking foreign language)
We're not doing these anymore but it's fine.
The videos are over here
and now we're slowly starting to delete videos
on those channels and the transition was pretty smooth.
- So then how do you prioritize which languages
you're gonna start rolling out with, especially at first?
- Yeah, that's where it gets interesting.
So I mean for us, the simplest thing and this, you know,
we're a little different, our videos reach everyone.
Like no matter where you are in the world,
our videos are just very mass appealing.
So we just looked what languages
are the biggest on YouTube and you know,
there's not any concrete data you can really find
but I just, you know, looked through Social Blade
and I read any article I could find and I just, you know,
we tried collecting as much data as we could
from what's out there.
And then we just went down the list of,
oh here's all the biggest languages.
And also we just overlaid it with,
well what are just the languages that the most people
speak in the world?
And then we just went down that list and we're like,
"Oh, a lot of people speak Spanish,
a lot of people speak Hindi,
a lot of people speak Japanese."
So the more people speak it, you know, in short,
the more views you'll probably get.
- I know like you have a specific interest
when it comes to things like anime
and what you want for your Japanese voice.
But in general, how did you start figuring out
the voices for you, for Chris, for Nolan
in all these other languages
and which were like the favorite ones you wanted to get.
- Love Naruto and the fact that we got the same voice actor
as Naruto to do my voice in Japan was crazy.
We just had 100 million subscribers.
(speaking Japanese)
- It's amazing seeing the reactions of people
who didn't expect it, especially like on social
and in the comments when they realize it.
- Well the big thing is most people just don't even know
this is a thing yet.
You know, even people who watch my main channel
in other languages, like they'll like randomly be like,
wait a minute, this isn't a side chain.
Wait, how does this happen?
You know, because it like autoplay it in their language
when they click on a video.
So, but people are starting to catch on.
- So now that you're thinking about it,
how are you gonna scale out languages,
not just for your channels but maybe for other creators
as well? - Building out our process
to do dubs and you know, a dozen plus languages wasn't easy,
it was a huge process but we've built a great system
and then, you know, after spending years
building the system, we were like,
"Oh, well why don't we use this to help other creators?"
So we started a company called Creator Global
and we're just helping creators that are getting access
to this beta program.
You know, basically get dubs in whatever languages
they want on their content in an effective and quick way.
- So let's dive into the data
at least as much as you're willing to share.
What has going multi-language meant for your channel
in terms of reach and growth and subs and views
and all that? - Ooh, well I mean,
doesn't take a genius to figure out
that our Espanol channel, if you just look at
Mr. Beast Espanol, was doing over 20 million views
a videos, some of the videos were getting
a hundred million views.
You know, our Portuguese channel was doing five
to 10 million views a video.
French was doing millions of views a video.
And so you can imagine if you take 12 channels
like those and instead of doing 'em all separate,
you could combine 'em on one,
it supercharges the heck out of the videos.
So I mean put two and two together.
it's added a lot of views per video for us.
- Yeah, so it's again, another market that you can expand
into and make the videos reach just a much bigger audience.
- Well the beauty is YouTube just connects the dots.
You know, once I backed up my whole catalog and you know,
a little, drove just some Spanish speakers
over to the channel, YouTube's like,
oh these people that speak Spanish like this video,
let's give it to more people that speak Spanish and more.
Let's give more videos to and then next thing you know,
you know, every time you upload the video,
you know it gets served to 10 million people
that speak Spanish.
- What excites you about it as a viewer as well?
Are you thinking like maybe this will let you discover
the Mark Rober of Japan or Germany or something like that?
- Yes, so I'm a big fan of just content being more global
and you know, I personally, I get a little tired
of watching the same stuff all the time.
And so it would be nice to not only just watch videos,
you know, mostly from America or Europe
cause that's where English predominantly is,
but be able to watch videos from all around the world
and see what the heck is going viral in Japan,
you know, because they have an English dub track on it
or what the heck is going viral in India,
even though a lot of them speak English.
It just, yes, I'm very excited.
I think this is a giant win for YouTube.
It's something that no other platform has that I know of
and I don't see them coming out with for quite a while.
You're gonna basically be able to reach
not just people who speak English, which you know,
depending on where you see it could be 10, 20% of the world,
whatever, you could reach everyone.
You know, if you do like the top 15 languages,
you can reach basically 90% of the world.
I think it's just a huge win for creators
and a huge win for viewers to have more content
to be accessed. - What excites you
about what's coming next with multi-language audio?
- I'm excited for a lot of stuff.
I personally, I hope that one day you guys allow this
for not just adding doves, but you know,
you could add like an audio track
to a video and say like, "Hey, this is Mr. Beast's notes."
So like I could go back on my Squid Game video
and then you could switch the audio track
and it could be like me one year later commentating over it.
I think this feature will allow
for a lot of creativity over time.
Most of the world doesn't speak English
and so if you make content in English,
most of the world can't watch your videos.
The second you do videos in every language,
you'll reach literally like five to six Xs,
your potential reach, you know,
I'm not saying your views will five to six X,
it's kind of a no-brainer if you have the resources too.
And I'm just really excited to see how it affects everyone
and I'm very, very happy that we started doing dubs
on our main channel. - Thanks so much Jimmy.
- Yeah.
- I am so excited for multi-language audio
and if any of you have any questions about it,
just drop 'em in the comments
and then get with the contenting.