[Music]
it's 2020 it's the traditional thing to
do on this channel to start the year by
looking at my predictions from the
previous year did I predict well did I
predict badly well let's find out let's
talk about those five predictions that I
made and I'll give you my opinion on
whether I failed or passed the test and
maybe at the end I'll be a little poll
in the top corner which you can take to
tell me how many you think I got right
so let's start with the first prediction
which was about espresso machines and I
had predicted that there would be a big
surge towards automation because Ephesus
had been doing so well they were seen as
being so far ahead of everyone else when
I came to sort of super automatics that
that I felt the industry wouldn't let
them keep going out in front I was wrong
I went to host this year and while I saw
a couple of stupid robots
I really saw no one chasing Ephesus in a
meaningful way
I saw loads of espresso machines that
looked kind of the same I saw a few
interesting things but but no one came
for Elvis's and that sort of stuns me
it's a couple of years before the next
cycle of product releases our hosts
again that's one everyone does they wait
till host I just don't know what we're
gonna see in the next two years that
will close that gap that elvis's have
ahead of everyone else my second
prediction was around the kind of cafe
market and I had said if breaks it
happens then bad things will happen in
the UK we didn't yet yet managed to
brexit that's a verb but it has been a
brutal year in the coffee industry we
lost some big popular companies I would
consider myself kind of right in that
regard in that the brexit uncertainty
undeniably has damaged the UK coffee
industry I don't know what the future
will hold I have given up predicting
anything to do with the nonsense of our
politics so there you go probably right
in my prediction for right and wrong
reasons my third prediction I think was
around alternative milks and I thought
this was going to be the year of hemp
milk and while a couple of hemp oil
companies did get in touch to to be very
excited about my prediction
I just don't know if the date is out
there it was undeniably another year of
oat milk being a big deal and growing
growing and growing oat remains the main
alternative milk unquestionably
I was probably wrong about hemp milk but
I'd be interested to hear from you on
that one
my fourth prediction was around
packaging and I sort of predicted a sea
change in packaging and that has sort of
happened but it hasn't really happened I
haven't seen any new packaging be
released that wasn't more recyclable or
better but I don't know if I've
necessarily seen a big sea change in the
way that coffee companies pack and
deliver coffee I know that it
square-mile we did have higher hopes in
terms of achieving a bit more this year
in that regard but I think I'm probably
wrong on that prediction at this point I
just feel like we should just be taxing
cardboard just by the gram
I don't care where it is it would
discourage companies from shipping
oversized boxes Amazon and it would just
be good I think to just use less
cardboard and that leaves the fifth and
final prediction which was the return of
specialty dark roasts and on this one I
do feel pretty vindicated there are a
number of companies out there doing more
developed stuff with really great raw
coffees and I'm not sure I can be that
mad about it
I think there's definitely an audience
of people who want more developed roasts
that just don't like the things that
solvers like people are diverse in their
tastes and a specialty we've sort of
said were not interested in catering to
a bunch of them and I think is the
market has grown and got more
competitive as people have realized that
if they want to grow they need to find
new customers and they need to re-engage
the people we lost by saying acidity is
everything Tarawa is everything
transparency is everything people who
love texture people who love body people
who love low acidity people who like a
little bitterness those people could be
drinking great coffee too and now they
kind of are which which i think is good
I think it's good so that one I'm
calling I'm not gonna argue that too
much I think that one was right if you
want to tell me how many you think I got
right you can click up in the poll up in
the corner so I get one two three four I
definitely didn't get five let's not say
five I did not get five things right I
did also make another prediction which
was about YouTube and I said
I made 40 videos in 2018 and I wanted to
make 60 videos in 2019 and if you just
count the stuff that's publicly
available
I made 65 videos in 2019 and I I had the
secret goal I don't want to talk about
it of hitting a hundred thousand
subscribers I did not think I'd be doing
this video at the start of 2020 with
around a hundred and seventy thousand
subscribers the channel has had a crazy
few months I'm delighted
it's amazing I am so pleased to kind of
connect with more people and that more
people are enjoying what I'm doing so
what are the plans for this channel for
2020 and there are plans and I do have
goals now patreon has grown to the point
where I'm able to do some really cool
stuff and there's a bunch of really
interesting things that I'm going to
really reviewing in the next two or
three months I'm super pumped on that
front but I don't just want to be a
reviews channel I'm working on a few
different technique videos those gonna
keep happening a few more recipe videos
those are gonna keep happening but my
prediction my aim my goal I'll share it
with you I want to make at least one
mini documentary this year I know what
that one is going to be I'm not going to
talk about it yet but I am in
pre-production of trying to make
something more substantial more
ambitious I don't know why I think I'm
capable of making a documentary because
I can make youtube videos okay but I
want you I want to tell some interesting
stories I want to ask some difficult
questions and I want to make really
interesting stuff I am trying to reach
people who enjoy coffee right I don't
want to be pretentious about it I want
to make coffee more enjoyable that's
kind of the goal of this channel of this
project the time I spend here I don't
know how many videos I'm gonna make in
2020 I don't know if I can make 65 more
videos I'm going to try though one
question remaining that I'd be
interested in your thoughts on I don't
know whether to do a predictions video
for 2020 it feels so unpredictable the
work
the world feels so unpredictable that I
don't know if I have anything super
useful to offer so I'm I'm 50/50 on
whether there's gonna be a predictions
video this year chances are probably not
but but you never know so I will say
thank you to all of you who supported me
through 2019 who have helped this
channel reach new people and reaching
new audience I have had fun I've had fun
it's been amazing it's been incredible
and are very grateful so I hope you had
a great New Year's I hope you had a good
holidays I wish you the very best for
2020 that's it that's me thank you so
much for watching I hope you have a
great day