rev up your engines, today I'm gonna talk about the end of Jaguar Land Rover now it
gets really complicated the company's not called Jaguar Land Rover and Tata
the Indian company bought at the Chinese state-owned company Chery they own 50%
of it in China gets really complicated so here's a little history Jaguar was
started a long time ago by this English dude who made side cars for motorcycles
then he decided to make cars and he ended up making cutting-edge sports cars
that all over the world were known as fast reliable cars and Land Rover
started in the 1940s after World War two it was the British attempt to make a
Jeep they saw the American willys-overland jeeps from the
war and they thought heck will make a vehicle like that it'll be really good in
England then all their colonies, they made great little jeep vehicle they called Land
Rovers 4-cylinder engines hey some of those early ones are still going around they
were solid built little jeepy things but as time went on both companies kind of got
away from their roots nice things are going downhill for both companies and
even further downhill thing happened in 1968 both of them came together the
first time under British Leyland and if you know anything about cars
British Leyland was a gigantic disaster kind of the American equivalent of AMC
motors it's kind of a similar story there neither of them lasted all that long and what's
British Leyland fell apart Land Rover was taken over by BMW and Jaguar was
taken over by Ford Motor Company then in 2000 Ford acquired Land Rover from BMW
they didn't want them anymore and then in 2008 the Indian company Tata the one
that makes that really cheap car and India and tata merged them and they're
now called Jaguar Land Rover limited now Tata put billions into trying to
rejuvenate Jaguar and Land Rover and it worked for a short while but then of
course the things started to hit the fan quality still wasn't that great let's
face it Jaguar Land rover in the last few decades they've been known as some of
the poorest made vehicles on the planet and of course the worldwide recession
didn't help them any you got high-end jaguars and high and sports utility
vehicles so all their sales went down and then cherry they dumped
another two point seven eight billion dollars into them there's a joint
venture in China that's 50% Tata 50% chery the Chinese they're building them
in China now, now a bunch of sage people saw that okay land rovers their SUVs
Americans loved SUVs a lot of people like SUVs why don't they just dump
Jaguar and only make the Land Rover's cuz Jaguar was dragging them down people
aren't that into luxury cars that fall apart all the time but the Land Rover is
even though they can be hardly built vehicles people are nuts about them for
some reason there are rumors they're gonna stop
Jaguar to another company but so far the rumors have proven false now you got a
really weird situation in China they're making Jaguar SUVs compact SUVs they're
still listing they started like thirty six thousand dollars a piece but
strangely enough if you watched any of my earlier videos mg Moore's garages
that made little sports cars ages ago they got bought by one Chinese company then
they got bought by another Chinese company they completely stopped making
sports cars and they make compact SUVs that people like but just starting to
sell them in Europe at the end of 2019 and these mg SUVs hilarious enough
the Jaguar SUVs in the mg SUVs they're both based from companies that
originally made sports cars but now we're making SUVs the mG version starts
at $18,000 Jaguar SUV starts at $36,000 so hey they're both made in China which
one would you buy me what's in a name these days if they start selling the mg
SUVs and a Jaguar SUVs in the United States they haven't yet but if they do
buy the mg one take off the mg stuff put Jaguar on instead they look pretty much
the same to because in the world today whether the
internet people learn things really fast why would they pay twice as much for an
SUV made in China for Jaguar when they can get an mg SUV made in China for half
the price not sure they're all jumping on the bandwagon to sell these SUVs and
as you notice they're making them small or two these are compact SUVs the ones
that they rate in China they're still making the big giant monsters in England
I mean for how long who knows but they're our main focuses on smaller ones
and if you got a company that's notorious for having weak products that
fall apart and have horrendous resale value like Jaguar why would you pay
twice as much of one of their little SUVs as you could for an MG that was
made in China these days is only so far than a name can go when it comes to
sales if you ask me people around the world they're wise and up quite a bit
the Chinese make really good ones they can sell them to the Chinese they have a
huge market there and if they saw them in Europe and people will buy them but
from my experience with the European that money's tight with those people and
if they had a choice of getting a Jaguar SUV or an mg they both have English
names anyways and the mg cost half as much guess what when they're gonna buy
so as far their regular gasoline and diesel powered vehicles I don't predict
much for them I don't think they have much of a future they did come out with
a notice starting in the year 2020 Jaguar and Land Rover are only gonna
produce all electric or hybrid vehicles so there's a new ball game going out
there to kind of playing both sides to the middle especially with the Land
Rovers because Americans love the big giant SUVs right the rest of the world
is talking about let's go electric hybrid make smaller cars like the
smaller Jaguar SUVs United States people are we still be buying the big ones I
warn people not to buy them because they're endless money pits but I've had
many customers they had lots of money rich people they go out maybe buy one of
those stupid things it's a status thing I even had an older customer he had a
girlfriend it was less than half his age he bought her a used one I checked that
out and found like 60 things wrong I told them though it's just minor
electrical stuff they all do that but you want to save a little bit money
he's one go ahead I told her not to buy one but he did anyways because she
wanted one but any overall scheme of things if they are only gonna make
electric and hybrid vehicles who knows they might be successful at that but as
for their normal cars 2018 to 2019 Jaguar Land Rover lost over 4 billion
dollars it's not a moneymaker anymore it was for Tata in the very beginning
when they took over and put money in and modernized stuff it's very short term
they got in a situation where hey the economy's booming people are buying this
stuff but now things are getting tighter people start thinking look at the money
that they're losing with that I can see why Tata signed a 50/50 deal with the
Chinese becoming two point seven six billion dollars or money to get things
rolling again and of course they still make bunch of Jaguars and Land Rovers in
England and they're all worried about this Brexit thing because a lot of the
parts come from Europe to England to be built who knows it could be like a lot
of English stuff they like just stop Megan in England end up doing the whole
thing in China and forgetting trying to build them in England in the first place
just like Tata the Indian company buying Jaguar and Land Rover it could be kind
of a colonial revenge they used to be the colonies of England now they took
over their fancy cars hey it's probably the back of their mind somewhere tonight
a little bit more about Jaguar Land Rover full of a lot of ups and downs
seems to be going down now but who knows maybe electrification if it occurs fast
enough quick enough will save them, so if you never want to miss another one of my
new car repair videos, remember to ring that Bell