hey what's up guys so every quarter
jungle scout puts together
an amazon consumer trends report and i
find it really valuable to go through
kind of evaluate
uh how people are spending their time
how people are spending their money
especially you know being on this side
of the table that we are on
as e-commerce sellers so why don't we
take a look at the
q2 consumer trends report also i'll put
a link to jungle scout
so you can download a copy yourself and
i haven't
looked at too much of it ahead of time
so we'll go through this
together so here's the introduction key
takeaways
i'll just read the bullet points the the
headers it says fast and low cost
shipping is now essential for keeping
online shoppers happy
when ordering online eighty percent of
consumers expect free shipping when
ordering a certain dollar amount of
items
and sixty six percent expect free
shipping for all orders
uh where does walmart beat amazon prices
and grocery
so walmart actually has cheaper prices
interesting walmart attacks price
conscious consumers and those drawn to
the familiarity
of the store consumers rank price as the
top reason they shopped on walmart.com
in the first quarter also 12 percent of
consumers say they don't purchase from
amazon because prices are too high
compared to eight percent who say the
same for walmart additionally 39 of
walmart.com shoppers say they have
shopped there over the last three months
due to familiarity with the store's
products
and walmart has a pretty wide margin of
lead in grocery over the past year more
consumers got in on the second hand
market to earn extra income
or save nearly a third or 32 percent of
consumers say they
they are looking for pre-owned products
when they shop online
44 of consumers say they have bought or
sold
something pre-owned online over the last
12 months yeah depending on what i'm
buying
uh i typically will look for pre
pre-owned because it comes at such a
massive discount you know
and um you know there's you can go to
places like amazon by the way and find
used pristine where products haven't
even been
unboxed yet you get them at a discount
and i've literally like told my friends
this when they're buying
tvs you know spending thousands of
dollars i'm like guys you know you can
go to
warehouse deals and find used pristine
which means they're not even opened
and save a thousand plus and guess how
many of my friends listen to me
friends and family actually it's pretty
incredible zero
i don't know it's like talking to a wall
i'm like guys no seriously it's not even
open box you can get at a massive
discount it's as if
i never said those words and i do it all
the time just as almost like a litmus
test
if somebody will eventually listen but
nobody does um but now you guys know
amazon warehouse deals okay table of
contents all right so we'll skip through
there
and let's just kind of breeze through
this how long is this document all right
47 pages let's just kind of go through
quickly
q2 insights consumer preferences a year
into kovid
all right so as far as lifestyle and
priorities
how did employment and income change
during the pandemic
uh looks like 56 percent are employed
either full-time or part-time
36 percent that were pulled were student
retired and other
uh four percent were unemployed not
related to kova 19 and
four percent were unemployed due to
covid19
it's funny where is the uh maybe it's in
the 36 percent i was gonna say the
the unemployed by choice uh crowd right
um 64 the income remained the same
21 percent gained higher income 12
lower income which honestly if anybody's
been following the price of
assets and commodities the inflation
that we've seen
in them um that's just led to a wider
wealth disparity gap between the elite
ultra rich who own all the assets
and the people that own no assets which
is representative of the majority people
on earth
not a good thing but like you know at
the same time if you understand the game
and how it's played
you can use it to your benefit um to at
least at a minimum preserve your buying
power if it sounds like i'm speaking a
foreign language guys i do have an
investing channel if anybody wants to
check it out i always put a link in the
description
and i do touch on some of these topics
all right life in lockdown what did
people
what lifestyle changes did people
experience over the last 12 months 18
adopted or bought a new pet now why are
we sharing that detail
well if we're print on demand sellers
this is a great opportunity opportunity
is knocking
to sell print-on-demand pet supplies if
you're an
fba seller i do both uh why not
look into what people buy when they get
a new pet this is probably as good a
market as we're ever going to have i
mean we may be on the tail end of it
we'll see
but as far as like selling to new pet
owners okay
this is stuff that we honestly if we're
forward thinkers too maybe we could have
projected
uh 13 change jobs 12 moved homes when
you switch homes what do you buy
you know think of that sort of thing um
bought a home 11
sold a home seven percent became engaged
or married okay print on demand sellers
where are the engaged and married
t-shirts you know there's a wide array
of uh
sub niche potential plus niche slash
2021 or
niche 2020 potential as far as like
married or engaged
and put that like modern spin on it and
had or adopted a child
six percent so again new babies as well
lots of potential there for the print on
demand and fba crowds guys
lots lots of opportunity really i mean
if you're hungry for it it's there
uh nearly one in five consumers welcomed
a new pet in the last 12 months so the
people that wrote this jungle scout were
thinking exactly what i was thinking
as well uh and what u.s consumers are
prioritizing in
second quarter 2021 family 65
uh 48 physical health and well-being so
a lot of like workout stuff
again i mean that's probably a tougher
niche to break into at least with like
the fba side
because of uh typically like the health
stuff weighs a lot so
when you sell heavy things you pay a lot
for shipping and
it tends to weigh down more on your
wallet as far as monetary investment
goes
but for print on demand hey you can
always sell workout related t-shirts
i did a pretty cool video um not that
long ago where you could like sweat into
a gray t-shirt and then it would show a
message
um related to like working out hard uh
42
mental health and well-being 39 finances
37
friends 36 pets et cetera so you're
seeing the kind of the priority
breakdown of how people spent their
money
covet era consumers which behaviors and
preferences will or won't stick
so it seems like people are most
comfortable shopping at a grocery store
running errands uh this is the order in
order by the way from most
to least so shopping at a grocery store
running errands doing outdoor activities
visiting relatives or family visiting
friends
dining indoors at a restaurant or bar
getting treatments or services at a hair
nail salon or spa i wonder if that
factors into the
mental mental health well-being right
just go into the get your nails done get
your hair done
for me i love to get massages that's my
thing me and marielle go all the time
shopping at a mall working in an office
attending in-person church or religious
services
dating in person staying at a hotel
watching a movie or concert
attending a wedding participating in a
group class
attending in person school or university
why isn't that number higher wouldn't
you want to be in i guess depends where
you're at i was thinking like man if
you're in college wouldn't you want to
be with your friends but anyways
attending a in-person gym or fitness
studio attending in-person sporting
events
getting on an airplane and last taking
public transportation
uh so what activities are people
spending their time
doing and again this is in order from
most popular
to least watching movies slash tv
cooking at home cleaning purchasing
online goods
boom hey but look at that though
e-commerce 39
pretty darn good uh it's a good
indicator for those of us
really selling anything across the board
online to keep going
of course the future's going to remain
bright for e-commerce guys that's not a
trend
in my mind that's gonna reverse uh
making coffee at home
reading making coffee that's specific
it's weird uh reading
video calls with family or friends
exercising at home
that's been the biggest change for me i
mean i've been going to the gym for
the last uh prior to the this last year
for 15 years of my life
in a row probably on average three to
four times a week and that shifted i
haven't been to a gym in a while
been working out in the house uh
sleeping more
eating healthy purchasing groceries
online working from home
home improvement projects diy activities
and starting slash running a business
now this is probably where we where the
people watching this video are out of
alignment
in the biggest margin from the people
that answered this survey
why would starting running a business be
last on this list i think the people
watching this video
that's probably like first on our list
hopefully it is anyways um
i mean honestly starting a business is
way more exciting than watching tv for
the most part and if you guys have
um tv shows or movies that i missed that
are better than
operating your own business let me know
in the comments below because i'm always
looking for suggestions and i mean that
seriously if you put a suggestion i'm
gonna like write it out on my list
because i feel like um i don't know it's
been a while since i found a show that
really i was like re-watching old shows
which there's nothing wrong with but
yeah give me suggestions
in the past year consumers have turned
to learning new skills focusing on
hobbies
or things they wouldn't have had time to
do otherwise okay i like that
um became interested in embroidery
started playing new video games
repainted bathroom walls uh worked on
improving software development skills
boom all right i like this one whoever
wrote this one at the bottom there
working on themselves as opposed to
painting a bathroom wall okay fine
that's boring
did you put on a podcast while you
painted and learn a new learn something
new while you painted that's kind of
where my
my mind goes uh the online secondhand
market looks like
it is going uh growing as well as
consumer spending
tendencies interesting that amazon
represents
well okay this is a jungle scout
conducted survey jungle scout i
associate in my mind with amazon so it
makes sense that that would probably be
in the lead here
like in my mind when i think of buying
second-hand stuff i think of like
ebay and craigslist or facebook
marketplace more than amazon but
as you can see here in their the
responses they got amazon secondhand
represented almost ebay facebook and
craigslist combined so that's pretty
crazy
uh top pre-owned products consumers have
bought or sold online
clothing actually came in in the number
one spot at 41
i think you know don't hold it against
me for saying it but i think like women
might do that more than men
because i know marielle buys and sells
stuff and flips a lot at a profit on
places like uh poshmark
uh whereas like i i don't think i ever
buy secondhand clothing but um
you know i i flip like pairs of shoes
that's really the only thing i spend my
money on honestly
that i don't need you know where i have
kind of a spending problem but i'm also
willing to like flip them at a gain too
whenever i can i've said that before
i've
i've got a video somewhere on my channel
where i talked about how i
unintentionally stumbled upon the
opportunity to do online arbitrage which
is
by far the easiest because you never
have to touch the product and i made
like 1500 bucks in a month just doing
online arbitrage
selling on ebay fulfilling from a
different company so that was a pretty
good story
um electronics furniture jewelry
sporting goods et cetera all right
um consumer motivations for buying or
selling pre-owned products
uh they have different motivations some
people wanna i'm sure save money some
people
sustainability needed the income so
people that are flipping
uh never reject a good deal so people
that just want to own the product and
they
obviously it comes at a discount when
it's used all right interesting and
expected
uh delivery and shipping during the
pandemic it looks like
as far as consumers online delivery
expectation
this might as well be called the amazon
effect because prior to amazon
did anybody ever buy something online
and expect it to show up same day
like no not unless you're on craigslist
and you go and you get it yourself right
nine percent same day shipping
expectation
uh 18 next day shipping expectation
which again depending on where you live
you may get this
next day uh amazon shipping just based
on like what you ordered and if it's in
the closest local warehouse you know
and that is you have to it's commendable
that amazon set up this this
ai probably driven right infrastructure
that enables them to ship things out so
fast
uh two to three days was uh the biggest
at forty one percent four to seven days
um 24 so this is something that i'm just
gonna
i'm sure everybody knows this watching
but if you're gonna sell stuff on a
place like amazon
having the prime badge the little prime
check mark
representing to most consumers i think
there was over 200 million
households i don't know if those
households or people in america that
have amazon prime accounts now
but when they see the prime check mark
on your listing that's representative
of the what is that 59
let's just round it up and say 60 of
people that answered this
that expect either next day or same day
delivery amazon prime makes that
possible
and uh i don't know i've never really
bought walmart
from walmart and had like walmart plus i
don't even pay for amazon prime honestly
um i have access to an account if i need
it but
i'm typically like willing to like order
ahead of time and wait
but when we're looking at this as
sellers we need to
play the game and if the customers if
there's 200 million people or
households with amazon prime accounts
then yeah they care about free shipping
and fast shipping so we want to sell
prime eligible products which means
selling them as fba instead of fbm if
we're selling physical goods
or if we're selling like amazon merch or
print on demand you know prioritize
amazon merch
also you can sell clothing and apparel
as
fba through seller central i have done
that in the past um i've mentioned that
gearbubble.com
is the only one i've only company i know
of that will accommodate
like what you would normally sell as
print on demand but you can actually
like
reach out to them ahead of time in order
ahead of time and they know how to
accommodate fba and ship into fba for
you so that's pretty cool
they specialize at least in my mind in
like coffee mugs primarily but they do
a great job with jewelry and whatnot all
right so this video will go on forever
if i read this whole thing so what do
you say we just kind of wrap it up after
this slide so expectations when ordering
online
they are influenced by the product with
the best ratings and reviews at 70
percent
followed by 67 product with the lowest
price
and product rating slash reviews that
contain photos or videos
so what is that really saying and how
can we use that to our advantage guys um
for one like you're not going to get
reviews on a brand new listing so
there's no better time to start selling
online than now or honestly then
yesterday if you can get a time machine
and go backwards
which let me know if you figure that out
but seriously get your products up get
them listed you don't need to
do anything crazy to get reviews but at
the same time
this is where learning from somebody
like me and potentially joining my
courses whether it's my fba course or my
print on demand course
there's software you can use to automate
honest feedback requests from your
customers using the buyer seller
messaging system on amazon for instance
and um that's something that i give you
a full tutorial for how to do
you know it's one of those things where
it's like you set it up and then you're
good to go
um and that'll increase your reviews uh
i don't know if it's to increase your
photo reviews or video reviews but again
over time you're going to get customers
that post photos you're going to get
customers that post videos
um as far as your pricing
you know i think half the problem with
that response right there 67
is that the consumer's thinking well if
i don't like the product because it was
cheap i'll just send it back and yeah
you don't want returns that'll destroy
your margins
um so this is a complex equation it's
not that easily solved but you
generally speaking i think it's the best
advice you can get is if you're selling
like fba products you don't want to
skimp that's why you
order samples even though samples suck
because it could be
like something like you know it could be
like something like chapstick right
and you could end up paying like 50
bucks to get that in from china you know
it could be like 70 bucks whatever it
could be 100. i've paid crazy amounts
for samples
but it's just part of doing business
guys you got to get you got to find the
right supplier with the right quality
product
looking for products with the most
impressive features consider purchasing
products that are recommended to me
which again commending amazon for how
they lay out the pages and say
you know customers also purchased this
and things like that
that's that's honestly really smart i
didn't realize that was so prominent
prefer shopping from retailers that
offer flexible delivery options
58 willing to spend more for a product
for faster shipping see that's where i'm
typically like no
but 47 of people apparently are all
right
um flexible with payment options for me
that's a big one
often used deal finding browser
extensions 44 guys
deal finding browser extensions think
like you know ebates which i think is
rebranded and
a big one is honey if you're not using
the honey chrome extension
not only does it give you cash back but
like when you're on the checkout page
if other people that use honey have been
using coupons that day
it will like track it put it in a
central database and then
ask you if you would like to apply
coupons you don't even need to know what
coupons are honey will just run them for
you
try to save you money so i'll put a link
to honey in the description in case
anybody
is not using it currently because i mean
hey why not right it's just saving you
money and giving you cash back
and then 32 looking for pre-owned
products
all right all right we'll do one more
slide one more slide just because this
is uh
interesting products that have been
difficult to find
since the outbreak of kovid19 hand
sanitizer 48
interesting because that was what um you
know my girlfriend and i were trying
so hard to list on amazon last year
and amazon made it hell to list
hand sanitizer even though ours is like
made in usa uh got all the approvals
um that necessary to prove that it's you
know quality and all that
and you know it was like impossible to
get listed yet here it is the number one
thing consumers couldn't get hand
sanitizer so
your guess is as good as mine amazon
toilet paper
cleaning wipes and sprays paper towels
hand soap groceries tissues disposable
gloves medications thermometers exercise
equipment
surprise that's not higher bicycles
board games gardening supplies
office supplies bakeware sewing machines
sewing machines really
diapers patio heater and outdoor heat
lamps and other
interesting guys so i mean this is a
pretty interesting report i think we're
about a third of the way through i
didn't intend to make this video
an hour long so again i will link to
where you can download this for free
from jungle scout i'll put it in the
description if you guys enjoyed the
video
do me a quick favor drop a like on it
and uh if you want to subscribe if
you're not already that would also be
uh really appreciated and again hit me
up in the comments below
with suggestions of whatever a good like
tv or
tv show or movie that you've seen
recently because i legitimately need
them
alright guys thanks have a good one i'll
see you soon
[Music]
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