- [Neil] No matter what you type in on Google
your competition's ranking at the top.
How do you beat your competition?
What do you really need to do
so you can outrank them?
because if you can, your business would explode.
Hey everyone, I'm Neil Patel.
And today I'm going to break down
what you need to do to outrank your competition.
(upbeat music)
Now, before we get started
make sure you subscribe to this channel.
And if you're on YouTube, click the alert notification.
First off, I want you to go to Google
and type in any keyword
that you know your competition's ranking for.
So I'm going to type in marketing.
As you can see here HubSpot,
I compete with them for a lot of terms on Google, they rank.
And what do I need to do to outrank HubSpot?
And you can do this for a lot of terms that you're
looking to rank for
but I'm going to break it down for a URL like this
like HubSpot and then go from there.
So then that way you can see the exact process
that I use to determine what I need to do
in order to beat my competition.
So the first thing I look at is the domain authority.
As you can see here they're 92, estimated visits.
If I click the dropdown here,
it'll end up showing all the keywords
that they're ranking for on this page.
You can see how many social shows they have,
and how many backlinks they have as you can see here 192.
So I also pulled up the URL here,
which is hubspot.com/marketing/what is marketing
And I'm going to take that URL
and put it into Ubersuggest.
So I'm going to go into Ubersuggest, type in the domain.
This is hubspot.com or blog.hubspot.
They got a domain authority of 92.
They're getting a lot of organic monthly visits
the ranking for a lot of keywords over 4 million.
And they have over 267 million backlinks
which is ridiculously high.
So I can say, all right, my domain name is neilpatel.com.
If HubSpot has
4 million keywords that they're ranking for
lot of traffic, high domain authority,
a lot of backlinks, what is my site?
And I'm just loading up a new tab with the same report.
And instead of HubSpot
I'm going to now put in neilpatel.com.
So when I look at this I have a lot of backlinks,
3 million not as good as 267 but still good,
domain authority of 86 versus 92.
That's important because yet remember
the backlink number could be deceiving.
Someone could have tons and tons of backlinks
from one individual domain.
So you want to look at the domain authority as well.
So you'll want to drill down and then click on SEO explorer
and then go to backlinks,
and type in the competitor.
And I'll look up the whole domain first.
So under type you looked, make sure it's selected as domain.
You'll see domain authority,
backlinks, referring domain names is 212,000
for blog.hubspot.
And then you have the overall organic monthly traffic.
Now I want to select the exact URL.
When I select the exact URL
you can see domain authority of 92,
backlinks 421, referring domain names 192,
organic monthly traffic.
It's more than zero, but it's low.
So when you look at this
you can see anchor text distribution
how many links that they have.
And in general,
I can see that they're ranking for a lot of keywords
but don't just look at the individual URL.
I want you to look at the overall domain level.
And if you want to beat your competition
it's not just what you need to do on a page level.
It's also a domain level.
And as you can see
they have a lot of backlinks pointing to their site.
So when I'm looking at HubSpot overall from a domain level,
they're doing really well.
They got a lot of juice.
They got a lot of backlinks.
They're getting more backlinks than they're losing
on a daily basis, which you can see here.
You can see their anchor texts is a lot of random terms.
They have a lot of high domain authority links,
for example 81 to 100, 1,582.
They have over 4,000 for 61 to 80 for domain authority.
They even have a lot of 41 to 60
and they have tons of low domain authority links as well
which is the majority, but still, they have volume wise
a lot of high domain authority links as well.
And this will just give you an overview of
a site like HubSpot or your competitors that are doing well.
And that'll give you a rough rubic of what you need to do
from a link standpoint, authority building standpoint.
So then that way you can do better over time.
In addition to that,
look at the pages that are ranking well for them
that you want to rank for.
What is their content?
How in-depth is it?
What can you do to outperform them
and make something that's better?
Is your user experience great?
And I would have to say, when I look at the user experience
they don't have tons of pop-ups great experience
not a ton of sidebar stuff.
Let's say allow cookies, popups, not too bad.
It was more so later on on the page experience.
And you can probably move the content
a little bit higher on the fold.
There's a lot of wasted space up here.
So that could be improved if this was your website
or if you're trying to beat them.
And then you can look at the content.
Maybe they can add more images.
Maybe they can add more stats or data.
Maybe they can add videos or explainer video.
All this kind of stuff will give you idea of,
hey my competition's not doing this
and that's what they need to do
if I want to do to potentially outrank them
because it provides a better user experience.
So the big thing that you need to look at
if you want to outrank your competition is
the quality of their content.
You then need to look at
how many links they have, and the overall authority.
Then the next thing I want you to look at
is how many brand queries they have
because brand queries are super important.
So if I look at HubSpot,
because this tells Google that,
hey HubSpot is a legitimate company.
They're not someone who's going to create "fake news."
And Google is looking at brand queries
because they know
if a lot of people are typing in a company's name
that the chances are they're doing something right.
So here is HubSpot.
If I compare it to Neil Patel
they're going to of course outrank me
as a 20 plus billion dollar company.
As you can see here compared to Neil Patel,
they're much bigger.
They're much bigger 20 plus billion dollar company than me.
And when you look at it, there are 56 versus four.
So rough math is 14 times larger than me,
which means that I need to do a lot more work
in getting my brand out there.
Maybe more PR, maybe creating better content, more videos
anything I can do to try to get an edge on that end.
Another thing that I want you to look at is
so we looked at links.
You looked at content quality, you looked at brand queries.
Another thing that I want you to look at
is how many (indistinct) do they have?
So in the sidebar, click on in Ubersuggest
I want you to click on SEO analyzer,
and type in your competitor's domain
so let's say click HubSpot or type that in.
You can see their overall SEO score
how they compare to you.
And this is for their homepage
and not their sub domain blog.neilpatel.
This technically pulls the whole site,
but you can see the traffic estimation
is for the main domain
it's not for their blog.
But the SEO score is for the whole site.
And this will give you idea of,
this is what HubSpot's doing.
This'll give me an idea
of what I need to be in the SEO score as well.
And the other thing that you'll end up finding out
is if you want to really beat someone,
the one thing that most people don't look at
when it comes to SEO
and this is the most important factor,
and I know there's over 200 factors
but I give you the main ones to look at.
The other thing that most people don't talk about
is let's say if I'm going after HubSpot.
I would literally go to hubspot.com
and I would go survey people,
go to tools like usertesting.com.
Where you can survey and interview people,
or you can talk to potential customers in your space.
And go look at , hey what do you think about HubSpot?
What could they do better?
What do you think about my website, neilpatel?
What can I do better?
because I can go tell people,
hey go to neilpatel.com and tell me,
hey what's wrong with neilpatel?
What can I do to the experience better?
And all of this will give me an understanding
of what I need to do with my content, with my,
the quality of my product with my user experience.
All this kind of stuff is super important
because at the end of the day,
SEO is dependent on a lot of external factors
like branding, backlinks, and you can't build,
a hundred thousand backlinks easily
or build an amazing brand out of thin air
unless you have a really good product or service.
So I don't want you to just look at SEO as,
hey I need more backlinks.
I need to write more content.
I want you to also think about
what can you do to make amazing user experience?
What can you do to make an amazing product?
And this will give you all feedback
and data points on how you can improve your SEO
and outrank your competition.
It's not a quick hit.
It's not a short-term thing.
All this stuff takes a lot of effort to win
but when you do win, you can create a massive business.
If you have any questions
on how you can beat your competition
feel free to leave a comment below.
If you enjoyed the video, like it, share it
tell the people about it.
If you need help with your marketing
check out my ad agency Neil Patel Digital.
Thank you for watching.