so if you're starting a marketing agency or maybe you're trying to run marketing
campaigns online you probably noticed all of the tools that are out there for
you to be able to use and with so many tools it can be complicated to know
which ones are the right tools to use so in this video we've actually put
together 50 tools that you can use for your marketing agency or online
marketing efforts so stay tuned we got a good one for you oh and if this is your
first time with us make sure you hit that subscribe button in the
notification mail so you can get more digital marketing tips finally make sure
you stay tuned to the end of today's video and I'll tell you how you can get
access to our free marketing agency training course make sure you stay tuned
every entrepreneur will need tools at some point the quit the trick is really
trying to figure out when you actually need to use that tool and for the most
part really what you need to look at is is whatever job or task that you're
trying to complete taking you much longer without that tool in place why is
it important to have the right tool because you don't want to waste more
time if you have a tool where you purchase a tool that isn't actually
useful for you or software that isn't helping your business you're actually
just wasting more time than you would have if you would have just reverted
back to the old way of doing so if you plan to use some kind of tool or
software for your business make sure you think about how that tool needs to be
implemented and what steps you're going to need to take to get it implemented
into your business but enough of me talking let's go ahead and jump into all
of these tools that I'm talking about so let's go over to my screen okay so the
first tool we're going to look at is going to be HootSuite there's also tools
like sprout social out there and I know there's several others out there but
HootSuite and sprout social are probably the two most common HootSuite is great
for managing content as you can see right here we have our Facebook pages
and messages we have our WordPress for all of our blog content we have a
timeline for our Facebook page and if you keep going over you can actually see
we have stuff for YouTube we actually have Instagram stuff up here Twitter all
of our pages are brought into one place so that way we can keep track of what's
going on on all of the pages we can respond to comments and messages in one
place instead of having to hop from one platform to another it also allows you
to obviously disseminate content which means post it and schedule it
right so that's super important because when you create content for a business
you need to make sure that it's going up on time especially if you're doing it
for a client they're expecting things to be posted on a regular schedule and
consistently if work starts coming out late they're gonna notice that right so
make sure that you're using a tool like HootSuite or sprout social to manage
these Plus people always ask me where do you get reports from they actually have
a really cool reporting tool an analytics tool that you can use to start
printing off reports of your businesses now it's gonna take a minute to load
everything in here because as you can see it's just a lot of data to pull in
so what we need to do is we need to actually print out these reports we have
different overviews right that we can use to print out reports for clients and
it just makes everything a lot more visual and easy to read right so really
cool tool right here sprout social actually has the exact same thing as
well next are going to be tools for social media monitoring and some really
great tools are tools like Google Alerts or aware you Google Alerts is basically
a tool that will take a specific keyword and send you articles or news updates
that are happening right now right so if I typed in for example digital marketing
it's actually going to email me a bunch of the newest and most recent topics or
articles or whatever online about digital marketing right so that way I
can stay up to date with specific trends and topics so if my industry for example
I had clients in the gym industry I could type in Jim's up here create alert
I can actually make it at once a day once a week as it happens right you can
do it from specific sources news blogs web write your language your region if I
only wanted to focus on the United States
how many write only the best results are all results and then deliver it to
whatever email right and I can create the alert so it's a really great tool
for staying on top of tasks another tool that similar would be something like
Google News and I can actually go in and search for specific news topics
locations and sources right so this is a really cool tool we can use exact phrase
has words excludes words so that way we can filter out the stuff that we don't
want to see and only focus on topics that are important to us so you can see
again if I wanted to type in about digital marketing I can actually look at
the topic digital marketing right here boom or they have a broader topic for
marketing six ways to grow your local business with digital marketing right
seven digital marketing trends to consider for 2020 this is
that will help keep me as the marketer informed so this isn't really for
helping your agency side of things more than it is for staying on top of new
information coming into the industry and we actually have a video on some more
social media monitoring tools and how to use them so if you're interested in any
of those tools and making sure you stay on top of your industry and things going
on with your business and with your clients check out this video up here in
the top right hand corner next is going to be for planning and note-taking guys
one great tool for this is going to be Evernote and it's literally just a
note-taking software but it's great for exactly that you can see I can actually
segment things by different notebooks so daily planning content team meetings
campaign planning operational planning all of the different planning areas and
if I needed to I could even add a personal right so I have a personal
folder in here for things for personal notes and things like that
agency work cereal entrepreneur work stuff like that so I can keep everything
segmented and anytime I have a thought or an idea that I think might be good or
maybe I just need to remember something for later I'm able to put it in here
plus if I ever do any planning it's great for planning like that you guys
can see in here we're doing some content planning right or topic planning for new
YouTube videos so that's where we're able to do this so definitely check out
Evernote's completely free used next is going to be this tool called todoist
and as you can see this is actually the beginning screen so we'll quickly go
through this but basically we go in it's going to let you pick a theme for your
to-do lists right create and then I'm all set right it's super easy to set up
you can see in like four quick seconds I'm already set up and ready to go you
can update your settings if you like so that way your time zones right in the
boom I'm in here and I can create new tasks I can schedule things and it even
adds it to my Google Calendar I can make subtasks for for larger tasks
it's a great tool just for creating a to-do list right so there's a couple
options that you can look at using again the cool thing that I like about to do
is is it allows you to actually go ahead and straight-up schedule it to your
calendar alright so staying on the topic of
planning and organizing your days and weeks we have a tool called calendly a
lot of you are probably familiar with this but it's another free tool that you
can use to set up calendar events and send out invites to people and if you're
trying to book clients for your agency it's an easy way for them to see what
times you have available if you're trying to get them to book an
appointment with you right so it's a really great tool for just organizing
your week keeping your cat under pretty much clear and not
cluttered with a lot of things that aren't really actually going on so what
are some of your favorite planning software's and tools that you use leave
them in the comments below because I'm always looking for new tools to use
alright everyone so let's talk about asana asana is a great tool and we
honestly couldn't do anything in our agency without it you can see here that
we have all kinds of agency related tasks or jobs or projects or groups
going on over here on this left-hand column you can see over here we have an
entire task list for everything in our agency all of the projects that we're
working on or that are in queue right we have all of our SEO planning social
planning content and copy ad campaigns you know other mini projects that we
have we just released this mini course that we talked about in the beginning
we're going to tell you how to get it at the end but you can see in here we
created a whole project for it basically it allows you to go through and organize
everything you can see everything's actually complete so if I got to all
completed you'll see everything that was completed to get this mini course going
right so it's a great planning software you're able to communicate with team
members here I definitely recommend checking out this there's other tools as
well you've probably heard of something like Trello which they're great tools
but if you ask me this is the tool that I recommend next a lot of people ask
about ad campaigns and running ad campaigns a tool that I recommend number
one I believe this is actually free ad hocs dashboard you can sign up and it
creates this really pretty easy to look at dashboard for Facebook ad campaigns
Instagram ad campaigns YouTube whatever it is that you're doing online even
Google ad campaigns right so it makes it all very very easy to look at and it's
something that you can use to print off reports for your clients and it looks
again very easy for them to understand but not only that ad hoc actually does
our ad management as well and their services are actually very very
affordable for any agency owner to use and they're very good at what they do
why because all they do is work with small and medium sized business ad
campaigns right that's their their niche that they like to work in so I recommend
looking at ad hoc if you feel like you're in need of an ad management
platform or a dashboard to create really cool reports now for email marketing you
guys might have heard me talk about this before but active campaign is the tool
to go with guys when it comes to actually building out your email
campaigns their automation builder is by far
best I'll take you into one of our automations here really quickly maybe
not quickly because it does take a little bit to load this thing sometimes
because it's so we have a lot of stuff in here so all right there we go so if
we go to let me see let's go to the SMMA series right here because they're still
working on building out some of these series at the top those are new ones
basically you can see here all of these are trigger based right and we're able
to put in things like coupon offers we can add tags so that way we know who is
interested in what types of content which allows us to build out further
automations for later you can even see in here we can add Facebook custom
audiences so when someone comes inside this email campaign from another lead
magnet or whatever it automatically adds them to a Facebook Ads
audience a custom audience inside of Facebook that we can actually set up
automations and add campaigns to these people right so based on where they add
in the email where they are at in the email sequence we're able to send the
Matt's which is really really useful and on top of that they do goal conversion
tracking so if somebody actually completes a goal we can act you can see
this is actually sub conditionally so if they actually purchase the course right
they go through they purchased the course before they make it to you know
let's say this offer down here we do a final product offer well if they go in
and they actually purchase the course before the final product offer then it
already skips them through the rest of that series because they don't need it
now they have the course and they get everything they need and we don't want
to span them with email content that they're not interested in right so bada
bing bada boom we already have all of that stuff ready to go all of the logic
is set up and now we're running really cool automations or really I guess
automated email campaigns so if you're looking for a tool again I recommend
active campaign so question what is you guys this favorite email marketing
software a lot of people like MailChimp some people like active campaign I've
seen people like contact so what is your favorite email provider email service
that you like to use leave it in the comments I'd love to see your opinions
all right so let's wrap this up with some SEO CRM and website tools so with
regards to SEO tools that I recommend SERP stat is an affordable tool if
you've heard of AHS and you're familiar with these types of tools these are
keyword research link analysis research website analysis
and research tools that you can use to basically tell how a website stands with
regards to search engine traffic keyword targeting all of that right so search
stat is much much cheaper than AHS if you're looking for a tool that does the
exact same thing or pretty much the exact same thing and is much more
affordable definitely check out surf stat and you can see we can go in here
we can do keyword research go to overview I can actually type in let's
just say social media marketing I can go in here and it's gonna show me a bunch
of keywords related to that right but it's also gonna show me other keywords
it's gonna show me what people are targeting for as far as paid keywords so
if people are actually running PPC campaigns what keywords are they
targeting for PPC campaigns it'll show the interest over time on that specific
keyword whether it's grown or whether it's shrinking it'll show other top
ranking articles so that way we know who we're competing with or that specific
keyword and what type of content they're trying to put out it shows the exact
examples it shows where they stand up on the competitor graph right so that way
you know whether they are dominating or whether they're just kind of in the
space but they're not really doing much you can see competitors that are
actually using ads so which ones are actually spending on ads for those
specific keywords for your social media marketing you could actually see that
LinkedIn has a pretty large budget for that specific keyword right so it lets
you know a lot of information about not just the keywords but your competitors
as well we can go further in this tool we can do backlink analysis we know SEO
research we can do keyword ranking with rank tracker so there's tons and tons of
information that this tool is able to help you sort out and use so that way
you can create a better SEO campaign or even build a better website for your
clients staying on SEO definitely check out Moz
they have tons of free tools and resources over at their site once you
get to their site you'll actually see free SEO tools at the top Moz bar is a
good one link explore and keyword explore are really good tools keyword
explore is very similar to SERP stat it's a little more expensive Mazdas
version of their keyword explore and keyword tool is a little more expensive
but again it's a very very good tool these guys know a lot about what SEO is
really about and so if you're actually looking to just learn they're great
resource to use or learning I always am on their blog you can see their blog
down here I'm always on their blog reading their newest on
content and information that they're releasing so checkout ball mods next is
going to be HubSpot and since we're actually just now building our internal
sales team we finally started to hire some internal sales reps we're actually
just getting into HubSpot but we've done a lot of research on which CRM tools are
going to be cost effective but also provide everything that you're gonna
need from an ages to agency standpoint HubSpot was built for marketing agencies
so when it really comes down to creating a sales or a sales management or a
customer relationship management software that's going to be easy for
your sales reps to use but also do everything that you needed to do from
automation to sales and marketing for your agency it is really the tool that's
most affordable but also has everything that you need from a tool standpoint so
definitely check out HubSpot if you're looking for a good crm to use now for
websites let's go ahead and look at something called Google search console
guys I recommend every client that you ever get you instantly as soon as you
get them you get access to their group Google search console if you're doing
anything related to their website SEO pay per click ads or you're trying to
create blog content or YouTube content you want access to their search console
because what it actually shows is where their website is showing up for what
keywords what pages are popular what countries what devices search appearance
and what dates all of these searches are happening it shows your click-through
rate your average position in search rankings it shows you total clicks
impressions all of that which is super important information because it tells
you ok which keywords are we currently ranking for it will show you what your
click-through rate is right so let's say we have this keyword right here within
let me find a lower click-through rate all of these are super high let me find
a lower click-through rate so digital marketing pricing packages right our
click-through rate is only 4.5% so what does that mean well it means that the
actual search appearance so the way the title comes up in the quick description
on Google when you do a search is not getting enough people's interest right
so we could try and play with the words on that actual search result so we could
try to get more clicks to that article then once we get to the article we want
people to read through it and not bounce off the site that is going to help us
raise our position right so that we rank higher in search results so it's all
about understanding how to use this data to actually improve current content or
create new content for the future but I spend a lot of time in search console
because we are content focused so I recommend using this tool it has been
such a help for understanding what really is working as far as keyword
targeting and content that you're creating versus what's not and finally
appSumo guys is a really cool tool because you can actually get in here and
you get discounts to a bunch of other softwares out there right so it's really
a and software for aggregating all of these different software's for agencies
and businesses out there into one place so you have basically a marketplace of
all of these different tools and resources that you could be using
another cool benefit is if you sign up for their email list they send you
coupons for new tools and software all the time so make sure you sign up for
appSumo even if you don't intend or plan to buy something right now as far as the
software is concerned this is gonna help you in the future because you'll have a
bunch of discounts and promo codes to go ahead and get started so guys as you can
see that's a lot of tools already and that's definitely not 50 tools and I
told you 50 right so what we're gonna do here is because I know you guys don't
necessarily need a video to check all of these tools out yourself and you know it
just takes a little longer to deliver that message right so what we're gonna
do is right down below in the description we're gonna leave you two
things number one since you stayed till the end you get access to our free s MMA
course our free marketing agency course all you have to do is click the link
right below this video in the description and we'll take you to that
and number two if you click right below in the description you'll actually find
the link to our blog article where we have all of the 50 tools that we talked
about previously in that article so make sure to check that out if you're looking
for other tools and resources to use for your agency but that's it for this video
guys I hope you all enjoyed and I will see
you on the next one until then cereal entrepreneur out bye guys ready to start
living the six-figure work where ever be your own boss lifestyle
well it's cereal entrepreneur Academy will teach you how to use a laptop and
Internet to start your own social media and digital marketing agency get started
with our free Facebook Ads training links in the description below guys see
you in the course on cereal entrepreneur apples
out