right let's just cut the crap and let's just get straight on with it what's
going on guys it's your boy the Beast Of Ecom and I am
back with another video jump in nothing but value bombs if this is the first
time ever watching one of my videos hello and welcome
if it isn't then it's nice to see you again please please do of course like
comment and of course smash that subscribe button hit the notification
about as well so you stay up to date with my latest videos because you do not
want to miss out on any of my upcoming content and this channel is growing at a
fantastic rate so I just want to say thank you to everyone who's currently
subscribed so in this video I'm gonna show you guys how one shopify product did over
three hundred thousand dollars now I know you guys might have seen a previous
one of my videos that how it broken down how I did over a million dollars in just
two months time where I broke it down step-by-step what I actually done gave
away tons of value and a feedback for that one was a fantastic if you haven't
watched that video then I'll just leave it as a suggested video at the end of
this one but I wanted to do something very similar okay show you guys you know
the back of the product the numbers of the product and then of course what
actually done to achieve those numbers because I know you guys like that no BS
style of teaching no fluff just pure valuable actionable content okay so make
sure you stay to the end watch all of the video let's jump into the computer
and let's get straight on with it right you are currently flying in no BS zone
okay so grab your favorite drink sit back relax and let's learn until we
reach value town so let's jump straight into it okay and as you can see here
over three hundred thousand dollars generated with this products ok and one
of the things I'm gonna break down shortly is the variants that we used
even though it was just one single product but firstly I want to refresh
the page as you know there's always people here out on the internet who
don't like to believe and always say it's a scam you're using some sort of
software or whatever it may be so I just want to really quickly just refresh the
screen and then crack on we is the video on how I did it and how I
actually used the variance as well because that's a super important part
that you need to get right okay if you are doing this so here we are refreshed
and relaunched and the numbers are exactly still the same okay over three
hundred thousand dollars generated now the variance how did I use these
variance well there wasn't variance in the traditional sense in you know of
different colors different shapes and sizes all those sorts of things it was
the exact same product but what I learned was a bundled the variance i
bundled the variance what does that mean okay so basically the more someone could
buy of this product the more discount they could get so if they were buying
- they got X amount off if they bought three they got X amount off if they
bought for they got more etc etc and so on and so on now as you can see okay
this is a way of increasing your a of V your average order value and remember
this is completely free okay I'm not using any additional apps
any upsell apps any you know any additional software or anything like
that okay this is just freezes using the native Shopify variants to bundle
product brindell the product together and when you do this okay yeah this is
this is when you do this you increase your average order value and again it's
totally free but you'll be surprised when you do do this how many people
actually take you up on that offer analyzing the resource so as you can see
you know if I close - what's that 400 people actually buy close to - you know
three people buy you know four not 341 people buy 324 people actually buy four
of the product now this product wasn't exactly cheap to buy one and remember
you making profit off that after one of that I stopped selling one of them
you're making profit so the more people buy the more profit you are making
without any additional work upsells apps or anything like that so this is a super
important thing to take away from this video is using the variance okay it's
really easy to do you can just set your variant to something like you know
discount and then just just then start you know putting down the different
bundle discounts that people can get the more they buy the more do
that they get and you'll be surprised how many people actually take you up on
that offer okay so let's move on and actually talk about how this was
generated and breaking it down a little bit Beth okay so as you can see how I
made over three hundred thousand dollars with just this one product and what I
want to point out is the spend for that product I believe was about forty
thousand pounds so I feel free to do the conversion rate if you want to find a
product that is already selling now of course there's two ways to go about this
you know as I mentioned you can find something which is already selling
online on Facebook whatever it may be or you can find that golden product which
no one else is selling and it's kind of you're the first to the market okay now
of course of course the easier way and the easy way I suggest you do if you
just getting started is obviously to find something that is already selling
now this exact strategy of how I actually done do this okay this little
method here is outlined in another video I'll show you how to find products on
Facebook this is some of the things that are actually done so I check the
engagement ring okay how recent were the comments that's what you want to do so
well and good you know finding a product but if it's from months ago it may
possibly be saturated so you want to be checking how new is the comments were
now these ones are obviously a course within the next day some of the morning
hours so I knew that this product was making sales here and then people were
interested in it and of course I do a check on the link on how many clicks is
it receiving now again any other video I'll show exactly how to do this if it's
a Google link or if it's a bitly link a short link you can actually dive into
the analytics and see how many clicks that is actually getting okay so you can
engage on how many people are clicking that outbound link because again that's
important it's all well and good okay having likes comments shares and stuff
but it's no one's clicking an outbound link then the advert is not doing its
job the job of the advert is to get people to click on to the product page
and in this case there were many link clicks so I knew that people were
clicking through and landing on that product page estimating the number of
sales and decided to do a test so again in the other video again
you know I have a look once you know what the how many clicks there are you
can do an estimate on their conversion rates and and just basically try and
ballpark how many pommy you know units they may be sending so I
decided to run a test where they ought to be added up I wanted to give it a go
so in a testing stage what I actually done was a ran 810 ad sets each with a
single broad interest now what I want to point out quickly on the first point is
that this product actually solved a prod a problem okay and had mass market
appeal which is what I'd really like to go for if the product solves a problem
is generally easier to sell okay now around eight to ten ad sets each
with a single broad interest in the millions that's what I generally like to
go through go for stead of bundling or bundling them all up I want to know
which interests are gonna make me which interests of the money-making interests
okay which I'll convert in which aren't if you burn them together you don't
really know now I was running some ad sets which were cold audiences
okay cold interests sorry called cold interest essentially and a couple of
them two or three were warm one percent a delays look at our audiences from
previous products this is something that which a lot of people don't actually do
as well remember if you're building your custom audiences okay and you let's say
for example you selling stuff in the the fishing niche okay you building
something in the fishing niche and you're building your custom audiences
and you create look like audiences those look at our audiences can be used for
your new products okay don't always go back to testing cold audiences okay
because remember you've already spent money on building that audience and
creating that audience so use it okay those people Facebook have decided
that these people like fishing stuff okay so if you've got a new product any
advertising a new product just throwing you one percents in there with an ad set
okay see see how they react to excite the end of the day those people are
already warm they're not cold you know not totally cold interests so that's
what I've done with this one as well so many sets some assets were well
completely cold interests two or three of them were just one percent a delays
from the previous products in the same nature of course they have to be in the
same niche each ad set was at $10 as the test
moving on of course you want to check your metrics now of course is the
click-through rate good now the click-through rate care on this was
great okay if you click through rate is poor then basically means that your
advert is poor people don't want to click through onto and you want to be
make sure you're measuring unique ok unique click-through link click-through
rates that's what you want to measure not all because that will throw you
stuff off and it will be super high and your thing that stops engaging but it's
not so make sure you check your is the unique link click if you want to make
sure that people are clicking that outbound link ok is your cost per click
good ok higher cost per click basically means you paying more for people to
click the lower the better and of course ultimately at the end of the day with
this one everything was stacking up but at the end of the day ultimately is your
LS and cost per purchase good now this is what people get a little bit confused
with you know they think are the rates high the you know the cost per click
slow and the CPM is high you know but I'm still making sales and we're gonna
be able to scale it and all these sorts of things at the end of the day
ultimately it depends on your o ass ok and you cost per purchase if you're
getting high clicks ok and you're getting higher click-through rate but
your cost per conversion you cost per purchase and your OS is still great ok
then that's the metric you need to focus on because that is the metric um you
know that is the magic metric money in money out money in money out that is it
okay you're the ones are going to have and just great indicators now scaling
this product how they're actually scaling this product well in this way I
didn't do manual bidding on this actual product what actually doing was I
increased the budget two to three to every two to three days on the winning
ad sets just twenty to thirty percent okay on this one actually never went
over fifty dollars per ad set on these original ones why because I like to use
them as my ensure it's policy and sometimes what happens
is with these ones is when you start scaling this ones up to $100 if you just
doing it two to three days what can happen sometimes is you cost per
purchase goes just goes out the window okay so I always like to have sometimes
it depends on a campaign like I said scaling is a very it's an art you know
every single product isn't scaled exactly the same okay but at the in this
case I had an insurance policy which I like to call them you know as the ad
sets and those lower ones obviously if you've got a lower budget those ones
will always generally give you the lowest cost per purchases okay now I'll
duplicate in the winners to higher budgets to see how they perform for 24
to 48 hours and of course assess your data that's one way to skip okay
duplicate those winning ad sets from say you know fifty to a hundred dollars or
you know 20 to say sixty dollars or something along those lines and you know
just see how they react all the way if they've react poor on the first day but
the metrics are good leave them going for the second day okay because of
course Facebook does take time to optimize now the first day may not be
great but the second day after 48 hours you
cost per purchase may decrease so always keep an eye on that analyze the bad
performing ad sets and of course you're gonna have bad performing ad sets you
know where your cost per purchase are completely out the window but don't just
switch them off right away switch them off okay but don't write them off what
I've done with this one is of course I always analyze the the bad performing ad
says why were they bad okay is there a breakout gender is there a breakout
placement is there a breakout age group okay that were performing well because
remember I'm targeting from say 25 to 65 or 35 to 65 okay if in you know male to
female is out of that a is there a specific age group or breakout point
that I can break out and put into a new ad set if so that is what I've done okay
talk about took them out okay put them into a new ad set and ran under the test
at ten dollars and see how it went okay now obviously of course you want to be
creating you look at our audiences I've got a video I think the
I've got another video on local our audiences again look at that on how to
actually use local our audiences which wants to create but of course you view
content at the carts initiate checkouts purchase you know once ten dollars
wanted to want all the way up to 10 percent so 1 1 to 2 2 to 3 3 to 4 bloody
blah blah etc up to 10 percent okay and of course you want to test those at the
same ten dollars and if you've got losers kill the losers if you've got the
winners with this one scale the winners using the exact same method above as
I've just mentioned and of course always I like to do no talk in ad sets based on
the winning ages and genders of the campaign now of course if you've got a
campaign running such as this one and you find that people you know in a
certain age group you know say women aged 45 to 35 and women's age 35 to 45 I
just outperforming everyone else doing no target one target the whole world and
just have women who are 35 to 45 and let Facebook pick out the buyers okay so as
you can see that is the whole process no BS you know no crap no fluffy stuff just
hundred percent pure content so I hope you guys got some value from it
so I hope you guys got some value from this video if you did please please do
like comment and of course smash that subscribe button hit the notification
bar so you stay up to date with the latest videos I'm a common part of the
notification gang like I said the channel is moving at a fast pace I love
everyone all the comments all the messages that I get and yeah join the
team you know give away anything but value on a weekly basis and it's all
free so what have you got to lose most importantly if you did find anything in
this video valuable please do test it out and bring your own tests okay the
worst thing you can do is just consume tons and tons of information and then
take no action what so ever so make sure you do actually implement things that
you do find valuable and that you want to test now I have got a link to my free
muster man course it will be down below click the link I'm in there other
marketers are in there all helping each other out we
Shopify with drop shipping with e-commerce so comp Network join the team
so that is it for this video I'll be back with another one it just seemed
like I'm losing my voice so that is pretty much a sign to say goodbye and
take care