if your stream thumbnail catches
someone's eye and they peek down to have
a look at that title and see what your
stream's all about
only to see a badly written mush of
letters and numbers
then you're going to lose a lot of
potential viewers so today i'm going to
show you how to title your stream so
that you get more clicks
meaning more viewers keep those viewers
chatting for longer and
grow your stream and why it all comes
down
to puns
[Music]
hello everybody my name is lj from
streamsgame.com i'm also a variety
streamer over at twitch.tv
ljm underscore links to those in the
description why don't you check me out i
should be live
right now so today i'm going to be
showing you how to write an engaging
title
how to get people talking with that
title and a lot of do's and don'ts about
tiling your twitch stream
and i'm going to show you examples of
all sorts of titles throughout the video
just to help you out
there are time codes in the description
and in the top comment so feel free to
check out any part of this video
everything in today's video is based on
my journey growing from 0 to 90 average
viewers in just a few months
with my background in marketing i spend
a lot of time looking at what works and
what doesn't when growing a twitch
stream
which is why i know for a fact that a
lot of what i'm saying here today should
work for you before i get into these
ideas what i want you to do is i want
you to comment down below
how you title your streams just your
latest stream check the title down below
or an idea that you've had
put it in there then at the end of the
video go back reply to yourself and edit
your title so that it takes everything
we talked about today
and puts it there i'm also going to go
through and reply to a bunch of your
stuff maybe help you out if i can
and pick the ones that i like the best
or just rate them out of 10. i don't
know
chuck them in there i'd love to see how
it goes if you're gonna title your
stream to try and increase clicks from
the homepage browse section or even
search categories then there's a few
bits of key information you're going to
need before you even start
thinking about what you can write in
that little section first things first
the crucial thing about a title is to
hook
your viewers a hook is the same thing i
did at the start of this video you set
up your premise
and you get people interested and
willing to click in
a towel needs to have a really solid
hook and we'll go into some of those
later
the second thing that i think a lot of
people don't understand about twitch
titles
is that only 36 characters are actually
going to be shown
when your thumbnail and stream appears
in the browse section after that
there'll be a small space and then
three dots if you want to hover over it
it will show up the whole thing
but no one hovers so you really need to
make your hook and your title really get
those first 36 characters otherwise
it's pointless the third thing that you
need to know is that you need to deliver
on your title
if you put something really clickbaity
in there and people drop by or heck even
if you just say that you're going to do
something and you're not doing that
thing you're going to lose a lot of
viewers this is called
bouncing someone comes to your stream
and they leave instantly because you're
not delivering on what your title or
thumbnail
says so deliver on what you're putting
in your title
so with those three bits of crucial
information out of the way let's go on
to our first
full tip and that is that your title
needs to be engaging
now making it engaging is the most
crucial part of your title and the best
way to do that is to actually invoke an
emotional response from people
this can be done by telling a joke
putting stakes or a challenge in your
title
or setting an opinion that sparks
conversation which is something we'll
get to in our next tip
on how you can do that why in the start
of this video did i say that it all
comes down to puns well you see when i
was still growing and i was on around 10
to 15 viewers
i started putting puns in every single
title so i was playing stardew valley so
it was quite easy i just write a bunch
of farming puns and then put them out
for each title
you see the internet has memed puns to
either be god tear comedy
or the absolute pits of hell comedy and
there's no in between for it so it gets
people really riled up or people really
love it
this is what i mean when i say you need
to invoke a response people want to have
some sort of action
or feeling when they read your title
another thing i did was i'd also insult
or
celebrate good and bad villages from the
stardew valley village
and that would get people to come in and
start debating or defending or
celebrating
that statement i'll go into the
conversation sparks in a little bit
i mentioned adding stakes are a
challenge to your title earlier this is
great when playing games like getting
over it with benny fauna or
benihana or whatever his name is pogo
stark or anything like that
you can say things like beating this
game today or gifting subs
or not ending stream until we beat this
game these are stakes these are titles
people see this and they go wait how
long has they been going for or oh my
god i want to get a gifted sub
taking the stakes the jokes emotional
responses
and the memes kind of into action
recently i played dark souls 3 and i
named
my stream amateur gamer gets destroyed
by hardcore game
and if you're wondering what the first
36 characters of that are it's amateur
gamer gets destroyed by hard
dot dot dot
which isn't a reference
to how other videos on the internet are
titled i don't know what you're talking
about
[Music]
if you recognize that theme
i'm not going to say anything
[Laughter]
going beyond making it engaging into our
second major tip
is that you need to spark conversation
personally i don't think asking a direct
question your title is the best play
here i think asking a question
doesn't really invoke someone wanting to
come check it out so what i recommend
instead is
write something or say something that
makes someone want to come in and talk
like i did with stardew valley
or any other game where there are
characters you can call out a character
or say you love a character it
is personable people want to come in and
they want to talk about it they love
these characters
something that has worked for me and i
know it's worked because people say it
when they join stream is that in
square brackets at the start of my
stream i have aus in all capitals to
stand for australian
and i actually do get aussies dropping
in and going hey it's good to see
another aussie streamer
which is odd because there's a lot of
australian streamers but for some reason
i guess people don't realize they're
australians until they see it in the
title
but it's worked for me i dropped that
off though if
i need to fit in things like amateur
gamer gets destroyed by hard
so you got to kind of weigh up what
works and what doesn't for you in that
particular title
but something that i think is really
solid that i've been doing a lot of
lately
is i pick mundane things in life and
then i make a statement about it that i
think
could be heavily debated in a good way
for example i wrote that
doing the dishes is the best chore
vacuuming is the worst
changed my mind when i wrote this title
i also put in my go live notification
and my engagements for both
blew up i was in the just chatting
category at the start of the stream and
i even had a
tear maker set up so we could even rank
all the different chores
it was great we had huge chat engagement
it was an amazing
system you can do this with desserts or
sodas or fast food whatever you want but
the idea is to make it mundane and
relatable so that anyone can join in i
very heavily want to push you towards
using these kinds of topics and not
controversial topics it is just so much
easier it's more fun you're not going to
cut anyone out
and if you want to grow it's better to
avoid all that controversial stuff
if you grow on controversy you're going
to have a bad time in the future
so i have one more tip that i think a
lot of streamers forget to do and it's
one of the most important things you can
do when it comes to
streaming in general and then i have
some do's and don'ts that will quick
fire off but before i get to that
i want to let you know that if you're
enjoying this content it really helps us
out to throw a cheeky like on it
and subscribe we're making these videos
weekly and we have a lot of guides over
on streamscheme.com and don't forget to
check your titles in the comments
seriously i love interacting with you
guys
every single reply is me literally
across all our socials so
hit me up so before i get into my
quickfire do's and don'ts this is the
most
important tip out of any tip anyone can
ever give you when it comes to streaming
plan your content and plan your stream
i know it sounds ridiculous but i don't
mean just
i'm gonna play this game tonight or do
this thing tonight you need to plan out
every single aspect
plan out what you're doing in your
stream plan out the title plan out the
go live notification
think about what you're doing write down
jokes or commentary or ideas to talk
about
it goes so much further than just the
title but i do think the title is
something you need to plan out
way ahead of the stream the best things
in life take time and care so don't get
caught flat-footed make sure you plan
out your titles and for your streams
and your go live notifications in
advance make sure they're partnered
together so
people see the go live click it the
stream title matches what the go live
says and you can go from there for
example the amateur gamer title that i
told you about before i wrote that a
whole week before i had the dark souls
stream
i was up late at night researching
video titling for this script and i
thought of it
i wasn't doing anything else it came to
me while researching and i wrote it on
some paper that i had nearby for some
reason
i've actually had a lot of fun with go
live notifications lately and i've
gotten some really interesting data from
it so
if you want to hear any information on
that chuck it in the comments i'd love
to know if you guys are keen to see that
a go live is the thing that goes out
when your stream goes live
automatically by twitch all right so
let's get into our quickfire do's and
don'ts of stream titling first things
first after those first 36 to 37
characters
obviously as i said things are going to
disappear so you can use that area to
add a little extra information for when
someone does click through
you can add day three if you're on your
third day of playing a certain game or
if you always get asked a single
question
you just put it as a command like i have
with my cloud bot and then you put the
command
in the titles people know to use it just
give people extra information
or another handy hint if you chuck the
game title as it appears
on twitch at the end of your stream
title it'll actually help in the search
i found i get a lot more search traffic
when i have that included in it
so try that out second do not put your
sub goal or follow a goal in your title
that's not
content it's essentially the same as
begging i think you really should keep
that separate there are better places
for those sorts of ctas
your title is content and it needs to be
valuable or entertaining
for your audience third quickfire is do
review your competition go to the
category you're gonna be streaming in
and
look for where you're gonna be streaming
where you're gonna sit look at what
everyone else is doing and try and do it
better you need to review the titles
come up with something much better than
them and you can go from there
i actually go into how to make your
stream more clickable in my grow to 25
viewers in 60 days video so if you want
to check that out
there are cards above or there's a link
in the description for you my fourth
do is to use twitch tags twitch is
heavily pushing the tag system
they're adding more features for every
single month i really would recommend
looking into it i get a lot of views
when i use the permadeath or the playing
with viewers tag
playing with viewers tag way more though
mainly because people go to the
minecraft category or the animal
crossing category and they click the
little tag playing with viewers
and it just sorts them all and honestly
not many people use tags so it's a
really good way to stand out for those
people who are searching for something
and my fifth and final do not is do not
tag
things that you are not doing as i said
at the start deliver on what you promise
if you're going to put something in your
title or your tags or your thumbnail
you need to be doing that when people
click through or else you're just going
to get
a lot more bounces from your stream so
get out there and title your stream like
a pro
chuck in the comments down below the new
title for your stream
and like and subscribe because i'm
making these videos weekly and i'd love
to hear
what you guys want me to make and what
you guys want me to look at
you