Hey, guys, what's up?
It's Christine Seale, the HighLevel queen.
Do you have a dirty email list and you're wondering not only how to clean it up,
but also how to keep it clean on an ongoing basis?
We're going to cover that today with my top three tips.
Let's get started.
First, we're going to talk about how to clean up an existing list,
let's say that you have your list in a CRM platform like HighLevel and you can view
all of your contacts on the smallest screen.
You can filter out which ones that you don't want to export and then you can
simply click on the export contacts button.
So I'm just going to click a few.
I have quite a few in here.
I'm just going to do 20 right now and then I'm going to say export contacts.
Then I can choose where I want to export my contacts in a CSV file.
OK, so we are going to put them in here and we're going to say save.
Then what we're going to do is go
into Mailgun and we're going to log in and click
on validations and then validate then what you're going to do.
Take note of the cost here.
OK, you can do a cost estimation based on how big your list is.
Ten thousand dollars. That's kind of crazy.
Hopefully you don't have four million people on your list.
You can click here to view files and go
ahead and navigate to that CSV file that you just export exported.
Then you can click on Generate Free Prevue
to get a good idea of the cost and what that would look like.
It's not liking the template.
So you may have to download their CSV template like this
and then reformat your list into the CSV format here.
Apparently, they just want the emails.
So that's why they don't like my list.
You can see here from previous lists that I have cleaned,
you can view the number of deliverable, the number of do not send in the number
of undeliverable as well as unknown addresses.
So you can do this to do a one time clean
of your list and see how many are no good anymore.
Another thing that you can do to make sure on a more proactive basis
that your list is staying clean is use the Mailgun email validation feature.
You can do this natively inside
of HighLevel by going to your agency view clicking on settings, going to Mailgun.
And then turning on email validation
right here for each account that you want to validate.
Again, this is going to cost money,
so make sure that you understand the costs before doing so.
For me,
it's worth it for me to have a clean list because that keeps my reputation up.
So I'm not worried about the pennies that it costs to validate a new email.
Again, this is only going to validate the new email addresses that come in.
And then.
It will not validated again,
so let's say that an email was good when it first came in and six months later
the company went out of business and it no longer exists.
Email validation will not work.
You're going to have to employ some of the other techniques that I'm showing
you here in order to keep your list clean on an ongoing basis.
OK,
another thing that I do inside
of HighLevel to make sure that I'm not continuing to email people
when the when the email has bounced back is to create a trigger
for when an event bounces to set the contact, do not disturb.
So I'm going to show you guys how to do that now.
Let's say that you have a campaign,
you are not happy with this bounced number here and you can see here almost 10
percent bounce, that is not good for me as the center and is not good for my server.
So what you can do to make sure other than clicking this and having your
VA manually remove every single one, which just wasn't going to work for me,
you can actually go to triggers, create a new trigger.
And you could call it when an email bounces off the contact, contacted DNS.
So what we're going to do here?
We are going to say when an email event and again, this only works when you're
using Mailgun, I'm going to show you how to do Sendinblue here in a second.
So for Mailgun email events, events. Bounced.
You can also set them up for unsubscribed
or complained, but I'm going to say bounced.
OK, here we are going to.
Enable contact DNS,
and then we're also going to go ahead as a best practice and add a contact tag
called Ballsed, we're going to turn it on and then we're going to save it.
And what this is going to do every time
you have an email that bounces, it's going to enable DNS for that contact.
Now, I will tell you small caveat as of right now, if you do this,
if you enable this trigger, it is going to also not text this person any longer.
So if you want to keep texting the person,
unfortunately, this method is not going to work for you.
You're going to have to use the first two
methods and just keep cleaning your list on a regular basis.
It's a little bit harder to be proactive about it.
Now, if you are using Sendinblue, I have a little bit different
set of instructions for you on keeping your list clean.
So let's go ahead and go through that now.
So if you're using Sendinblue,
you have to set up a Zapier with a Webhook in order to catch those bounced emails,
unsubscribes etc and no longer contact that person.
So the first thing you're going to do is go into Zapier and create a Zapier.
I have a news up open here and I'm going to start typing in Webhook.
Go ahead and click on Webhook and then click on Catch Hook.
Copy this link to your clipboard and then go over into Sendinblue and log
in, you'll be able to go to transactional and then click on settings.
You'll see this menu item called Webhook
here, and then you're going to click on a new Webhook.
Go ahead and paste your webhook in.
And here you're going to choose soft balance, hard bones,
invalid email complaint, you can do unsubscribed or blocked,
you can really set up whatever you want here.
You can do er it's up to you.
How many of these that you want to catch.
And go ahead and click on Save.
Now, what you're going to do is click on Test.
And click on OK.
Go back into Zapier, click, continue.
Click on Test Trigger and it's going to find your data.
This is superimportant click on Continue.
And what we're going to do here is we're going to add a HighLevel step.
And we are going to stop all campaigns for this lead.
Now, we're doing this because if they're in a campaign that has, let's say,
six emails, you don't want to keep sending them all the emails in those other
campaigns because then your reputation is going to go the garbage.
So why don't you click on email, click on the email address here, continue.
And this is going to stop all
the campaigns for this lead inside of HighLevel.
Go ahead and skip that test because it doesn't exist.
We're going to create another step here.
And we're going to type HighLevel again,
and on this step, we are going to
add and update the opportunity because what we're going to do.
Is out of contact tag here.
So we're going to map the email.
Then other times we're going to say about.
All right, so bounced.
And then we're going to go ahead and test it.
It may not work because
you may not have a contact
with that example, email and HighLevel and I forgot some market is a lead, so.
Not going to market the lead.
And then you can just choose.
Like your lead pipeline or whatever, and then we're going to go ahead and.
Continue.
And go ahead and test and review here.
OK, and then the final thing that we need
to do, if you did not do the trigger step in HighLevel.
With the enabled and even if you did,
what you're going to do is kind of switch it up a little bit.
So what I'm going to say over here is when.
The contact tag.
Is added with Beltz.
Then I'm going to enable the DNS like this if you're using Sendinblue.
This will do it,
and again, it's not going to text them any longer, so you will need to keep
that in mind, but for me, it's worth it to keep a clean list.
So I hope this helps you guys clean up your dirty emails and keep it clean.
Don't forget to like and subscribe so you don't miss any future videos for me.
And I'll see you next time.