Hey! This is the Daily Overpass! My name is Eric and I make apps!
Now today, let's talk about getting advice from other industries.
Alright, so, this past Saturday, I went to a YouTube event in London. It was
called YouTube Creators Day. So, like if you have like more than a thousand
subscribers, I mean, that's the limit. Then you could go to this Creators Day, where
they have like talks by different speakers and they'll have a little
breakout sessions and you get to meet like other people who were making YouTube
videos and everything like that. They do it like, you know, two or three times a year.
And I've been to like - this was the third one I've been to. It was
really interesting. Not so much to the talks and the discussions and
everything like that, because most of the stuff that they talk about is the kind
of stuff that you can learn just online. There's loads of resources out
there and YouTube videos that, you know, there's no real secrets there and
the same goes true with I think most events that I've been to. The biggest
benefit you get is just talking to other people who are doing it. So like, I don't
consider myself to be a YouTuber. Like this is not how I make my revenue.
It's not how I make my money, right? And I have no - I have no plans to be
just like a YouTube guy where I can make like Minecraft videos or whatever. I
don't know, but a lot of the people I spoke to, they were so - they were much
more focused on it. You know, working on trying to get their
subscribers up, and you know, when we talk about different types of stuff,
getting your channel discovered. And I've talked about this before, there are so
many parallels between these different types of industries like the YouTube
creator videos or the YouTube youtubers or whatever people. eBooks people,
who sell stuff on Amazon right there and US app developers, but there's so much
when I talked about these other people that we have in common. That is
sometimes - it's just, it's really interesting and it's interesting to see
their perspectives on things. So, when I talk to a lot of the people who were
creating YouTube videos, they were like, "How do I get my subscribers up?
How do I, you know, my videos aren't being found and everything...? And then you
quickly get into the conversations about how do you optimize for search. How
do you search for proper keywords, you know, how do you tell
what people are searching on everything, similar to apps. I mentioned this
before - I may mention this before, I can't remember. I had a friend, actually
was a neighbor, who wrote an ebook and he's a really good writer. He's
just like a novelist andeverything,
but he was - so, he worked away for months and he wrote this book and he put it on
Amazon and he sold it for like $0.99 or whatever. It was - it was
really good. I read it and everything, but his problem was that nobody was finding
it. So, he eventually thinks it's a failure. It didn't work out, but the
problem is the same with the apps. It was- it wasn't that the book was
bad. It was that nobody found it. It was - he didn't know how to optimize the
keywords, he didn't know how to try to get into the head of people
searching, what are they gonna be searching for everything too, right? And I
also had knew somebody else who had an invention. He invented a new product, I
mean, the whole nine yards. Got the patent, did everything. And then he sold it
on various channels, but Amazon was the main one. He put it on Amazon and
I think they sold, they may have sold one or they may have sold none. It
was - it was kind of like, you know, there's a bunch of them like in the
garage somewhere of this product. But when I looked at it I thought,
"Dude, you've got the same problem we have. We got or app developers have. It's not
that so much that your product was bad. it's like nobody knows it even exists."
Like, if you look at the people who do really well on Amazon, yeah, if you
were in the Amazon space, you would look at how they do, how they optimize
keywords, screenshots and well, not screenshots. Pictures of their product or
whatever and how they would use all that. The same with ebooks. If you go
through the Kindle, the Kindle Store, you see there's no - no longer, it's just the
title of the book unless it already has some recognition through popular culture.
But that got loads of keywords in the titles like, you know, let's say
Deathstrike and Eric Wroolie mystery or whatever. Whatever the name of the
character is and it'd be like this long Volume one, and they'll put everything in
there what people would actually be searching on. The point I have is
that, sometimes it's really interesting to look into these other fields because
we have so much in common, especially the ones that are creative like app
development. And uh, you know, just like when I look at these people are
creating YouTube videos and their goal is for that to be their full-time
revenue, and it's just ad-based, I think that's such a fragile economy.
It is like everybody wants to do that, everybody's going into that, but
some of them are gonna make it work and they're gonna keep trying and you
know, but it's still the principles of how do we get found. How do we get
discovered. Everything is the same that we have and has anyway. So, I encourage
you to - first of all, if there's any app events in your area, you know, or app
development events, it's good to go to those. Not so much for the
presentations. You can find pretty much anything online, but being
able to talk to other people because anybody could say anything about, 'hey ,you
should do this, you should use this ad network, whatever..." but not until you talk to
other people say, 'Has this actually worked for you? What were the
complications you had...? And you know, people have different things in
different levels of success. So anyway, it was a great event. One of the things that
came away with this idea think about how to change the content of these videos
like maybe going into 2018, we change the format a little bit, rather
than just me talking to you, guys, every day, which I know could get really boring.
Maybe we'll do some something different. I don't know. Or maybe we just stop at
the end of the year. But we'll see. I'm trying to think of some good New
Year's resolutions for the channel for 2018. Anyway, so, that's it for today! I
will talk to you, guys, tomorrow!