hi guys welcome or welcome back thanks so much for joining me again today we're
going to talk about basically how to set goals and actually achieve them that's it
so a little known fact about me is that i have never not achieved a goal that i have set every
single goal i've ever set myself i have achieved that sounds really pretentious but actually i
think it's something that i want to share with you guys because clearly it somehow works and
therefore why shouldn't i share that with other people so i don't want to sound big-headed here
modest aren't i but if you guys also want to achieve your goals then stick with me and we're
going to go through that today if you haven't already please do remember to press the subscribe
button and hit the bell icon the bell icon will help you out because it will give you a notification every
single time i upload a video i upload every week and usually now more than that especially
if i feel like it so today we're going to talk about goal setting and goal setting i think is
absolutely freaking vital to anybody's life and the fact that some people don't do it baffles me
but don't worry guys if that's you we're going to cover that off today so we've got some little bit
of resources with us today i've got with us the laptop which has some of my old goals on it i'm
just going to go ahead and bring some of those up right now so that we can laugh at my goals
basically and as and when i ever achieved them because if we can't laugh at ourselves what's the
freaking point by the way guys if you want to grab a worksheet that can help you through this process
then just go ahead and click on the link in the description i've put together a little pdf for
you guys that you guys can download and fill out to set your goals so you can actually achieve them
i screenshotted and saved some assets that i had found okay so my earliest goals that i can find
in 2015 and honestly this one is quite sad because i drew two pictures by the way i'm
not an artist of drawing at anything ever but i drew some pictures and i drew where i was then and
i drew kind of where i wanted to be in the future and i did the rubbish goals but the pictures are
actually really interesting to look at because my before picture honestly it makes me want to cry
i was in a really dark place at the time really really dark place erm but the after picture where
i wanted to be is really funny because it's basically kind of where we are now and written
on this board is speaking online photography training a marketing agency focus strategy direction
resilience i would say that i've achieved all of those things because you know we're sat here
now i run a successful marketing agency i have got insane amount of focus i work with strategy
a lot i have direction and resilience and i'm absolutely okay with saying that because shit's
the truth if you don't know where your heart is look at where your mind goes when it wanders
that's so useful how you actually set your goals and come up with them is really important and one
way that i like to look at this is basically you can choose to if you want to erm but i like
to look at like the wheel of life so the wheel of life basically is like a circle
cut up into different segments and different segments have got different things in it like
health like relationships social life family i think's in there you've got profession or
occupation you've got money so financial and all sorts of other different things so in each
of those sections one really good way of doing it is to basically rate where you currently are and
if you rate where you currently are and then where you want to be you'll find that some segments are
really off balance with where you want them to be and where you are now you have to be really
brutally honest to yourself so when you've done and you kind of have got assessment of where you
currently are which is so important you can then start to look at okay how can i get there what do
i actually want to achieve in this particular area so if we looked back at erm Alfie for example he's
a dog by the way just in case you're brand new to this channel Alfie's one of my main dogs and
i my main goal for 2020 no for 2019 my main goal for 2019 was to for him to win out of grade two to
grade three so that's an agility grade thing and i really wanted him to win out of grade two because
we've been stuck there for ages and we just weren't doing great so i was like right what's
needed to get to that so you've set your initial goal you're like a big one and then you're like
okay what do i need to do to get to that and this can just be one thing so for Alfie we needed one
thing to do that we just needed clean agility runs we just needed to go clear and have a clear round
quite straightforward but how do we get that so to get that i needed confident reliable
contacts and weaves which are two different parts of agility so i went away and i trained a running
dog walk for Alfie erm which is a quite complex behavior for them to do so essentially they run
full pelt over the piece of equipment and still hit their criteria on both sides so i trained
him a running contact which was super hard and took months and months and months but we did it
and i needed a reliable a-frame so we trained that and i also needed reliable weave entries
erm i think we did that and instead of just winning out into grade three before august of
2019 we actually run won into grade three grade four and grade five and we left the 2019 season
one win off of grade six i would say that goal is accomplished you want to start with your big goal
and then you want to break that down into little sections so for example for me personally i would
like to gain in 2021 20 000 new subscribers if you can be one of those please do press the subscribe
button that would be great erm but how do i need to do that right i need to create great content that
is really useful for the audience and for you guys that are sat at home so erm that's something that i
really need to do so i can break it down and then i can split things into quarters splitting things
into quarters is actually really useful if you've not already you might want to go ahead and read a
book called the 12 week year the 12 week work year the 12 week the book on 12 weeks because
it's really interesting to look at actually setting shorter term goals is really easy to
achieve than an annual one so with that in mind you can break that overall annual goal down
into sections with exponential growth between and therefore you can hit your goals earlier on
which will keep you motivated to achieve them so splitting things into quarters is really really
important i'm going to show you exactly what i mean by this i think let's go and move around
so guys welcome to my whiteboard just fyi that my handwriting is shocking so let's say
that our goal for the year is to make twenty thousand pound from portrait photography okay
so our main overriding goal is 20k from portrait photography and by make i'm talking about
overall turnover because otherwise it gets a little bit confusing going into profit so
let's say that this is our goal that's absolutely fine we can definitely work
with this that is not a goal that's not a goal first things first look at your goal and think
okay is this smart and honestly smart goals are really important so is this specific
yes it is okay because it's making 20k from portrait photography this bit makes it specific
so we've got a specific goal here let's look at measurable is this measurable yes because
there is a clear metric in there that's money that is measurable because you can just check
your bank account to see what money's come in so you've got measurable okay is it achievable
you're you guys you have to look into yourselves really introspectively and say look
is this a goal achievable you have to make it achievable otherwise you will never ever set
achievable goals that you will then achieve so it has to be achievable but difficult
okay like a bit difficult okay so we're making 20k that's fine let's look at the next one which
awesome is it realistic is that realistic to make 20k from portrait photography
do you have an existing photography business yes yes it's achievable 100 percent
do you not have a business at all a little bit less realistic if we're being honest so it'll
take you a few months to start the business it'll then take you a few months to get going
realistically making 20k from portrait photography in your first couple of months is unrealistic
so make an easier goal a-r-t-t time is it time specific no but it would be if we just put by
december 31st
2021 that is now a goal that we can work with here guys but we don't just stop here this is
where people stop and they're like oh it's a smart goal gonna do it no you won't you won't do this
say that this was my goal just for an example here how would i go about breaking this down
okay so it's january 2021 and now like the start it's like what third of january third of january
at the moment when we're recording this now so i love to make videos on a sunday of course so
12 months and therefore 20. let me get a calculator you guys know my math is
shocking okay so 20 000 divided by 12 is we need a 1600 pound a month so we're already in january
are you gonna make that much this month maybe not maybe you need to reevaluate and switch it into
a seasonal pattern so you're making a lot more money in your peak months than you are in your
quiet months that again is going to be completely up to you but let's just say that we need this per
month okay how we're going to get that per month what are we going to do how many sessions do we
want to do what's your average profit margin what's your average sale so my average sale
is like about 8 900 pounds so let's use a 900 pound so i need to have 1.85 sessions a month
so i need let's round it up two sessions per month to make this which will then make this a reality
so i then need to break down how am i going to get two sessions a month what am i going to do
to get those people through the door and therefore then you break that on and then you end up with
sub goals sub targets kpis to get to your main goal that make sense let's do another example
yeah let's look at one of my goals i'm gonna get personal here where we live we've got um a bit of
land and i want to build a space on a studio space on it not massive but size of a double
garage and that's something that i really want to do we've got planning permission for it already
we've kind of got the finance for it already erm but we've just not been able to like
do it okay so i want to build is that specific yes is it measurable yes it's either going to be built
or not built isn't it at the end of the day um is it achievable yeah it is is it realistic yes
it is is it time bound yes because we've got in 2021 so this is a perfectly adequate goal to have
but to just set that goal that looks like a massive mountain that we need to climb and this is
basically sat on top of a huge mountain and we're like here you ain't going to be achieving your
goals if you are tiny weenie at the bottom of a massive mountain which to you fair is pretty much
where i'm sat right now looking at this project that we've got ahead of us so you need to break
it down so that you're breaking up the mountain in little chunks so in terms of building a studio
we've already got planning permission so a big thing is out of the way there so in terms of what
we do next now realistically we need to break this down into different mini steps so it could be to
find a builder i mean to be fair dan took a bricklaying course so he'll probably do it
because he likes to save money just saying so we find a builder and that's probably
step one what's step two foundations let's break ground so breaking ground will be like
we need a celebration for that so we're gonna break ground by the way left-handed not conducive
for whiteboard work what splits breaking ground with the studio done so then we can build and
therefore then the last thing that we would do would be to finish it and move in so you've broken
it down to little steps and then you can break that down a bit more so break ground is really
vague so make that smart make that smart make that smart and ideally by making them smart you'll also
have time limits on them so therefore then you can set them okay does this make sense i hope it
does so you've broken your mountain up into little steps to achieve your main goal therefore you're
more likely to achieve your main goal so then all that's left is to achieve it now comes the tricky
bit guys because if you're not used to planning out your days your life your months your weeks
you're going to find this a little bit difficult but i would suggest at least putting some things
ideally on a wall because if you can see them you're more likely to do them
but as a absolute bare minimum grab a calendar grab a diary or bang it into your phone
any of the above so then you want to break those goals down so let's take those four uh studio ones
down and you break them up into quarters so you've got quarter one quarter two if you're
new to the business world quarters basically are just three months of a year so you've got
january february march april may june july august september october november december those are your
fiscal quarters i think they're called uh by the way if you start this not in january that's fine
quarter one is from whatever you're working on at the moment or you can start in quarter three
and wrap around completely up to you so you've got you end up with a sheet of goal one with sub goal
one sub goal all smart and then goal two um if you're really uh kind of like advanced at goal
setting and you're really determined and you're really disciplined you can go ahead and have
basically as many goals as you want i will run out usually with about 10 to 11 goals every year
big goals and then loads of different sub goals but that's completely up to you if this is the
first time start with a couple don't don't overdo yourself okay so you've got all of your goals and
your sub goals and then you plot them okay so you can break your quarters into months month three
and if you really wanted to break them down in two weeks so you let's just say you've got four weeks
so you've got week one week two week three week four going across that's fine but what you need
to do is you need to put your end points in so if on your smart goal for this one you said you would
end that april then you would basically block out this section here and you need to make sure
that that is filled in because that's going to be finished by april so if that's going to be done by
april smart goal 2 might be done by i don't know june and then this one could be done by maybe
october so you end up with a mapped out plan and then you put these into your diaries with
your sub tactics to achieve them all the way through and when you've done that you end up
basically with a blueprint for how to basically succeed at life and it doesn't always go to plan guys
let's just come on to that now so let's say we're our smart goal two point we've achieved
this one bosched that one off and we're at this one here and something happens your mom dies
you're you relationship breaks down and you move out you just annoys this now no longer realistic
it's not realistic anymore this has happened to me so many times it's not realistic that's fine
you have to adapt so don't give up just adapt it so look okay we're not going to be able to
get this one done for quarter two but maybe we can move it to the end of quarter four and if
i'm back on my feet by then we can achieve that so that moves to here and then this moves along
and that way you're not actually giving up on your goals and you're not giving up on your dreams but
what you're actually doing is you're just moving them to make them a little bit more realistic
and that is one of the most important things you can possibly do because it will also
protect your mental health freaking love goal setting remember guys if you've never done a
goal setting before keep it really simple keep it small keep it sharp keep it always keep it
smart because that's probably the most important thing that just rhymes so if this video has been
helpful for you please do or let me know in the comment section below and also you know
by any other method you would like to remember to please press the subscribe button and hit the
bell icon because they really really help me out make sure that i know that i'm creating content
that you guys like which is really important so i know this wasn't really photography related but
it's life related and i think if you can get your life in order you can also improve your
photography i mean i don't know if that's actually true but it sounds like it would
be a good thing to do so um that's it for today and i'll see you all again really really really
soon