big days we all just want to do big days
what's going on guys it's your boy the Beast of Ecom and I am back with
another video droppin nothing but you already know value bombs now if it's the
first time I'm ever watching one of my videos first and foremost where have you
been you've missed out on tons of value and if it isn't then it's nice to see
you again please please do if you get some value like comment and of course
smash that subscribe button and hit a notification about as well so that you
stay up to date with my latest content right because you do not want to miss
out on any of my upcoming videos so today I want to talk about scaling and a
specific method on how you can take your campaigns from $1,000 to $10,000 now
scaling is an art it's not a one size fits all now a lot of gurus out there
may say do XYZ and scale your campaigns me on the other hand it doesn't quite
work like that what I'd rather do is tell you different strategies and you
can apply the best that works for your ad account because again not every
single person's ad account is the same now using this method of look-alike
audiences is one of the most powerful ways you can scale your campaigns why
because Facebook works off the data and the more data you can give Facebook the
better the more specific there you can give Facebook even better so what I'm
gonna talk about is how look like audiences work how to best use them and
how you can scale your campaigns from $1,000 to $10,000 so make sure you watch
all of the video consume all of the information and most importantly take
action and implement that's the most important everything else is irrelevant
if you don't take action and of course if you get some value make sure you like
comment and subscribe so let's quit the talking let's jump
into the computer and let's jump into some value okay so let's jump into this
scaling from scaling you Shopify store from 1,000 to 10,000 with Facebook Ads
okay more specifically look like audiences now this is just one way of
using local our audiences which are probably the most powerful way
to use and scale okay now again I'm using the presentation and a lot of
people said that they like to use the presentation so I'm trying to use the as
much as I possibly can so moving on why look a lot audiences okay now the
first thing I want to mention before going any further okay is you for this
to work you need to have your pixel probably properly set up on your website
if you haven't got your pixel on Facebook pixels set up on the website
you can't create custom audiences which means you can't create look like
audiences okay so go you know Facebook I've got loads of different and there's
YouTube videos on how to set up your pixel on your website so I won't be
going over that but why look at our audiences now look at our audience is an
audience that is similar to the custom audience data that you give to Facebook
remember Facebook know way more about the person on their platform who are
more likely to convert you know to a specific offer then you will ever do who
you will ever know so you know you may be targeting cold interests and all that
sort of stuff which are great but the next step is you know doing the custom
audiences and then creating local our audiences and letting Facebook do the
heavy work let them find the people for you okay let them create the people and
the audiences because at the end of the day they're going to be more targeted
and more specific why because Facebook know way more about the people on their
platform than you will ever know they know and own all of that data so for
example you know everyone who added a product to their car you can create a
custom audience okay for every person who added a product to your car so if
you're Sally in a you know whatever it may be a pair of a dog lead let's say a
dog lead you can enroll in traffic you can then create a custom audience for
everyone who has added that product to their car you know those people are
showing buy-in intent which means they're much more down the funnel than
the person who clicked on the product and just went away so you can say to
Facebook okay you know I want more people who who are gonna add the product
to the car you know who are more hot leads were more warmly than just the
cold in so that's just one example and they are
like I've mentioned the most powerful way to scale campaigns when done
correctly without a doubt working you know creating custom audiences as
scaling via local audiences is the best way and you know hands-down the most
powerful way to scale your Facebook campaigns from 1,000 to 10,000 okay now
just to give you a visualization I'll get that out of visualizations of what
how the whole system works so the customer takes an action on your site
for example they've viewed the content they viewed the page or they added the
product to the car or they initiate a checkout or they purchase okay so a
customer takes an action then what happens is like affirmations once you've
got your Facebook pixel all set up correctly the pixel they will then
capture that data and then Facebook can build the custom audiences okay so for
example you might have you know 500 people who have added to the car 500
people who have purchased or 500 people who viewed the product page okay now
then Facebook then obviously once you create look at our audience you can
Facebook then find similar people in that custom audience and that will
generate you look like audience so that's how it works this is the whole
flow of the system okay right from the customer taking the action to the pixel
capturing the data to Facebook building a custom audience and then creating you
look at our audience in these last two okay now when to use look at our
audiences well or a lot of people don't do this but you need to set up your
custom audiences before you actually run your campaign I always do it okay always
have everything set up beforehand before you even start running the traffic so
that you've got it there and then don't pollute don't just start running traffic
and then go back and create in because sometimes you can forget and I've done
it many of times where you know I'm running traffic to a product and I'm
looking at my audiences to go and create my look at our audience and I think damn
you know I haven't actually set it up now even if
you do set it up in the later stages it will still recall all of all of the day
and because you can set how many times how many days you keep them in that
audience but you know just for me I like to set all of my custom audiences before
I even bring the campaign before I even run traffic okay before I even put the
campaign live which is what you always want to do make sure you put stuff make
sure you put audiences before okay now wait for the custom audience to be built
now a lot of people are gonna say you know you know why'd you wait for you
know what are your what are you bench rules well to give you my sort of bench
rules again they differ depending on what sort of on what cus on a campaign
I'm runnin or more sort of product on running and stuff like that but if I'm
doing a video then generally about a thousand view thousand thousand views
video views and they have to be over 95% roundabout 800 to a thousand view
contents again I'm spending quite a bit of money but that is what I want to
generally find and anything from 250 to about 500 at the carts and then 250 you
know purchases okay but again they're just wolf benchmarks and again there's
some of their numbers to go by but again it depends on the campaign and all those
sorts of things what I go off but again what you generally find is that if you
haven't hit a thousand what will happen is in Facebook it will just say less
than a thousand now if you want to find out the exact numbers okay you have to
use the analytics in your in your business manager to be able to find out
the specific numbers and if you use in Content IDs which I would advise to use
with doing custom audiences with doing custom audiences and look at our
audiences then you can just put in your putting your Content ID in the analytics
and it will show you exactly how many people have took that action rather than
it just saying less than which can be annoying they took it away for some
reason God knows why now the more Facebook the more data that Facebook has
the better and stronger the local our audience will be it
and this is why I mentioned previously is I don't really have so much set
benchmarks because if something he's working on the cold end sometimes I
might work a little bit longer just to let that audience build up a little bit
more okay you might be on the lower end of having you know say 500 view contents
but you're converting fantastically with cold audiences you might want to wait to
a little bit longer until it gets to like that 800 mark for them to start to
go and build on to your custom audiences remember the more Facebook the more data
that Facebook has the better it will always be that way and remember like I
mentioned to start with Facebook knows more about the people on their platform
than you ever will know okay so it's always important to give Facebook as
much data as you possibly can which is probably another reason why you know you
can set your your time date so like you know 180 days or something like that's a
to just give Facebook more data okay that's the main aim that's the main goal
now the best look at our audience is to use now these are the ones that I use
again these are the kind of the best ones that you should be using and you
should all be testing every single one of them okay of course if your budget
allows for now some people don't have the budget to test things all in one go
you might do in stages but video views you know 75 cents and 95 percent I never
really go less than that 95 percent is always the best and they're gonna be
your fastest to build always always gonna be the fastest ones to build your
view content of course your Add to Cart your initiate check house and you
purchases again you always want to do those and you obviously you're gonna
leave your purchase wants to last because obviously down the funnel you're
always gonna get more so you're gonna get more view contents are gonna be
easier than at the carts and then a chat in the shade checkout so I'll be less
and less and all those sorts of things so you wait you can't just do them all
in one go okay they're gonna progress as stages go on now here's one that a lot
of people generally neglect and page engages which is again fantastic to do
if you're running a page and you've got a you know you son in dog store for
whatever it may be you know run a local our audience for everyone who
engaged on that page create custom audience okay and then again when you're
when you look at our audiences that way a lot of people neglect it do not
neglect that one now test everything okay 1% 1 to 2% to 3% all the way up to
10% you need to be testing absolutely everything because it's gonna open up
the more opportunities and you know what you will find sometimes is just because
it's 1% 1% just to give you a bit of background but the 1% will be the
closest match to that custom audience okay again it will move down the line 1
percent and then 2 percent and then 3 percent being further and further away
of being as close match to that custom audience so 1% in theory should be your
best audience but I've been doing Facebook for you know years on end and
that is never the case okay sometimes you will have 1% will absolutely flop
yeah my 8 to 10% will absolutely be killing it okay so that is one reason
why I don't just use 1% okay well don't just use 1 to 2% even though in theory
they should be you know the best-looking audience or the best you know custom
audience sorry the best local our audience sometimes when you just test
you know you find that 5% is absolutely crushing it or 10% is crushing it or
even 8% is just crushing it so it's so important to always test and test
everything like I said now of course you need to kill the losers and scale the
winners that goes without saying so if you spend the money you know and you
know you want person is a good cut it it's as simple as possible don't think
just because it's the 1% that you have to use it and you have to be you know
this has to be the best one because it's 1% no forget all that okay
go off the numbers that's the only thing that matters if it's showing you cost
per purchases at a nice price okay then you know scale that audience just
because it's 1% doesn't mean anything okay test it and of course test
different countries as well so you best performing countries if you're if you
all your purchases are in the US then you know best place to start your
customer your local our audiences will be the you
you know and then just do you know maybe the the tier ones if you want a war
group it all together and do a ei you know there's NAFTA there's all sorts of
different ones that you can test but basically what what look at our audience
will open up is a ton of people who are more specific and more likely to convert
to your product or offer because Facebook has got the data they've
correlated it together and never matched people and that's what Facebook do they
put everyone into different buckets okay people who view content who like cats
and gay people who purchase stuff that have like cats people who purchase
cooking stuff who are you know a certain age range and then what these look like
audience will do is Facebook will go out and find people more likely more like
that person who are taking that action and that's what you want and of course
last but not least value bombs so as always I hope you got some value from
this video if you did please do like comment and of course smash that
subscribe button so you stay up to date with my latest videos and hit the
notification about so you become a part of the notification gang so I hope you
can see how powerful look like audiences are and why you need to be using them in
every single campaign that you do if of course they reach that stage remember
Facebook knows way more about their customers and their people on their
platform than you ever do okay so feed them the day at once you give them the
data let them do all of the hard work let them do all the legwork and let them
create you with custom on audiences that you can test out so that is it for this
video I have got a free mastermind group the link is down below clicking it I'm
in there other marketers are in there all happen each other out with
e-commerce Shopify drop shipping and all of that good stuff
and of course I have got a free course as well the link for that is down below
if you want to reach out to me on a personal basis best place is probably
Instagram you'll pop up on the screen drop me a like drop me at the end drop
me a follow and we can try ad connects on there so that is it for this video
take care and I'll see you again back with another video droppin nothing but
you already know Valley bombs as I always do so take care
and I'll see you later