Hey guys welcome back to my channel the place for bosses and business owners who
want to show up consistently and creatively and most importantly through
their content, today we're going to talk about the platform that everybody loves
to hate on and that's Facebook and I'm actually going to give you three tips
for how to increase your organic Facebook reach in 2020, before we dive
into those tips I want to have a chat with you about why I think that Facebook
is still relevant in 2020 and why you still need to be on that platform so
first and foremost the ads platform on Facebook is the most robust ads platform
of all, they have been around the longest they have gained the most data on people
from all over the globe and you'd be hard-pressed to find more accurate
niched data for you to be able to send an ad to somebody, so even if you're not
running Facebook ads now you're gonna want to have that in your back pocket
for later on when you do have an ads budget and when you do want to run ads
to your audience, it's not necessarily even reliant on how big you grow your
page because you can pop your email list into the back end of the Facebook ads
platform and target people that are on your list or that match to your list
I'm not going to go too heavily into that that's not what we're here to talk about
today but all that I'm trying to get you to understand is that even if you're not
running ads right now you might want to one day and it's really
important to be on that platform furthermore remember that Facebook own
Instagram so maybe you don't love Facebook but you love Instagram remember
that you have to use the same ads platform to run your ads to Instagram
and that that same robust and detailed data field back-end is attached to
Instagram and will be the thing running your ads so make sure you're attached to
the Facebook ad platform so that at a later stage you can take advantage of it
if you aren't already, the second big reason
that Facebook are still a force to be reckoned with is they continue to
innovate, right they've just released the chat rooms which is very much a zoom
competitor and in this working from home time it's a very smart move on
their behalf, not only that, they continue to innovate with messenger and
communicating with your clients and potential customers via messenger as
well as the video platform that they have in-house, as well as Facebook groups
and adding more analytics to that platform, it really is a place of
innovation and so you can't throw the baby out with the bathwater, just because
you don't love the platform anymore, just because it doesn't perform how it did 10
years ago, it doesn't mean that they don't come up with really robust
solutions for you especially with video, especially with housing content
especially with being able to put your audience in one place and be able to
reach them and my third and final reason for you is really simple: people still go
to Facebook to check out the legitimacy of a business so whether you have a
Facebook business page, whether you have reviews on that page, whether you have
anything going on on that page people still go there to check it out to make
sure they're not being scammed, to make sure that there's good reviews on there
so it's a good idea to still be on the platform even if it's not your most
active one, all right now that we've discussed its relevancy in 2020 let's
look at how we can increase our organic reach on that platform, I'm sure it will
come as no surprise that my first tip for you is video video video video video
video if you're going to use Facebook and use it well you need to be using
video and it doesn't really matter if it's pre-produced video or if it's live
video, video gets the most reach with Facebook pages right, now here's a tip if
you're going to do pre produced video, Facebook even says as you upload a video
make sure this is at least 3 minutes in length and we will push it out further
so basically what they're saying is they're bribing you by saying put
more and longer content on the platform and we will push it out to more people
because we know that potentially with the video it will keep people on our
Facebook platform longer, therefore we can serve them more ads, therefore we
make more money, so the longer your video is, the more they sort of prefer it so
again just to recap if you're doing pre produced video at least go for three
minutes in length, now if you really want to take advantage of video on that
platform go live and go longer than three minutes right, it stands to reason
that if they want that for a pre produced video then they want that for
live video as well, now live video seems to get a bigger push anyway I can see
that in all of my clients data and analytics so if you go live you are
probably going to get more reach than any other piece of content that you put
out just by way of the fact that Facebook is preferential towards it so
make it longer than three minutes, go live and make a part of your regular
content output on that platform, when you go live on the platform it elevates all
of your other content because when it brings eyeballs to the video there's a
chance that those people then go and look at other content you've produced
and if they engage with it then Facebook serves them up more of your other
content because their engagement tells Facebook that you're relevant to them
and they want to see more content right so you'll notice this tiny little boost
in engagement in your other content when you go live, now you can see here, this is
one of my clients here and you can see the average reach we get, it's this
relatively small page, now it's very obvious here the day that she's gone
live because the reach is three or four times that of what it normally is on any
other given day and this is just one example that I've pulled up to show you
how much greater reach you get simply by hitting that go live button, here's
another example of one of my other clients who goes live regularly, we have
it banked in as a weekly thing for them to do and you can see here that it just
outperforms everything else, so I can't stress enough that video should be
number one on your list on that platform if you are looking
to get more eyeballs on your content, now my second tip for you is probably
something that you're very familiar with but you need to be doing for your page
and that is to create memes, now why memes? Think of memes as the language of
the Internet they're often funny or they often show
truth in a humorous way and they're very very shareable and the reason that
they're shareable is not only because they easily and visually communicate a
message or something funny but they do it in a way where the person who shares
it isn't opening up and necessarily being super vulnerable, we all tend to
hide our beliefs or give them some kind of camouflage right and memes do that
well, they camouflage our beliefs with humour often times or with a little bit
of sassy truth, now I'm going to show you one of my clients this particular
account has roughly about 12,000 followers and as you can see this meme
reached nearly 90,000 people so when you're talking about getting in front of
eyeballs and getting people back onto your Facebook page to bring brand
awareness to your company, memes work, if you do them well they work, they're funny
people love them, people share them and you would do well to incorporate them
into your content plan you can also see here my other client we've done a
similar thing and we've also done them over on Instagram and they've done even
better at times over there but you can see here quite clearly where the meme is
in that week where we were posting for them right so just goes to show that
it's something that you need to think about doing, now I think the key with
this is to not get greedy, I think people have success with memes and then they're
like we need to be doing a meme every week but I don't necessarily think that
that's true and I think that it can devalue your brand and I think that you
have to be careful about overplaying that hand so maybe do
once a month or find a cadence that works for you but I would say unless
you're strictly a memes channel, you probably don't really want to be doing
it necessarily weekly and by memes I'm talking those really well-known funny
ones such as these not necessarily the ones that you're creating about your own
brand, if you can put your own brand in there though, even better, so my third and
final tip for you is actually a really really simple tip and it's very easy to
pass over and not even give it too much thought but I have done this time and
time and time again with all of my clients as well as my own page and it
always garner's really good engagement and results, now, if you have a really
engaged audience this will work astronomically well but if you're
struggling a little bit with engagement this is something to try and it's simply
this: ask a topical question of your audience that has a very simple answer
so it needs to be a yes or a no, a red or a blue, a this or that, don't ask for a
long heartfelt answer that requires thought and time because you will not
get it, that's where people fall down when they ask questions, they make their
community overthink and spend way too much time doing it, it's too difficult
there's too much barrier to entry, too much resistance and they don't do it so
make it really really simple an A or a B, this or that, I said it before and
try that with your audience and see the results that you get
but that engagement is gold because the people that answer you you can go back
in and respond to them right and automatically that engagement is pushing
your message further and just an extra added bonus tip on top of that I love
love love seeing questions where people ask the question and then they have the
caveat at the end that says answer only using a gif or a gif if that's how you
say it, that's so much fun in the comment and again because it's that meme culture
it creates safety in people, they can choose something
visual that they didn't create that accurately represents them in the moment
and it's often light-hearted and fun and funny and no one's getting upset, no
one's getting hurt, no one's getting too controversial in there and it's really a
lot of fun and you can go in and reply to everyone and build relationship and
just a really light-hearted way, so we are at the end of my three tips for
increasing your Facebook organic reach now if you want deeper training from me
come and join my Facebook group the Creative Kingdom, the link is in the
description below so make sure you go and find it, send your request in, answer
the questions and I'll approve you to the group, I'm doing live streams every
single week full of incredible content that is going to help you with your
social media and your content and showing up on your desired platform so
check that out, come and join my group and make sure if you like this video to
give it a thumbs up, subscribe to the channel and I will see you in the next
video, keep showing up bye!