how to create a can't fail business using NLP stay tuned
hey this is Damon Cart from NLP Gym how to create a no fail business using
NLP if you haven't already please click to subscribe to this youtube
channel so you can get these videos on a regular basis that's the big risk that's
always the big fear in creating a business is that it's going to fail and
that's a good fear to have because most businesses do fail so how do you make
sure that your business doesn't fail the simple answer to this and remember
anytime I say something is simple I don't mean to say that it's easy because
many things can be very simple but very hard and business is extremely hard I
have two of them so I know what that's like
so the simple answer is find a business or created business that fulfills and
expresses your highest values what do you what do I mean by that your highest
values and how do you how are you gonna know what your highest values are take
something you want say it's a career or say it's a business you've been thinking
about starting a business and ask yourself why do you want to do that and
then just keep going deeper and deeper so what's important about that and just
go deeper into you enlisted three to five of your highest values I'll link
one of my videos to this video where I listed values so listening values is
super important because when you're fulfilling your highest values that
means when you're doing work or you're working on a business that fulfills your
highest values you're never gonna quit you're gonna
keep going and you're going to find a way my first business nearly failed and
I found out later after I started learning NLP why that happened because
i elicited my highest values and those happen to be freedom passion and joy so
when I started my first business I knew that it wasn't something that I was
passionate about I knew that it wasn't something that I was going to enjoy
really but I believed it was going to give me freedom and freedom being my
highest value I thought well if I have freedom then I can always have the
freedom to indulge passion and joy I can always go for passion and joy if I have
the freedom to do it now that was flawed thinking and again I didn't know I don't
be at the time I didn't even know what my values were at the time just looking
back and unpacking all of this I understand what happened I understand
why it didn't work so I'm able to articulate it now and this is the case
with a lot of people who started business I don't really know why they're
in it a lot of times it's not even their own values that they're after they're
fulfilling someone else's values who thinks it's a good idea to have a
business very very clear about what those highest
values are and then realize that whatever business you choose is not as
important as you getting to do what fulfills you what you what fulfills your
highest values so what happened to me in my first business is I wasn't
experiencing passion because it wasn't something I liked
I wasn't experiencing joy and as a result it made it very very difficult to
be successful at this and the idea of freedom well that would have come when
after I was successful after I was making a lot of money and I could just
have my employees run my business but if I couldn't get to that point then I
wasn't experiencing freedom either and I couldn't because it's really hard to be
successful at something you don't like or that you're not passionate about you
just don't want to do you're not interested in it it's very very hard and
in spite of all that I was able to make it successful successful enough not as
successful as I had set out to make it and then upon realizing all this fun
realizing I didn't really like doing it at all I was okay with not taking it any
further not my next business which happens to be
this business in okey Jim this was came from purely compassion I didn't have a
whole lot of business ideas about it or or I just knew I wanted to do it and
upon wanting to know that I wanted to do it I wanted to know how I could also
monetize it so that I could keep doing it and I could justify taking the time
to do it later found that this business does fulfill my three highest values now
remember those won't be your highest values necessarily you have your own
highest values and find the three to five for you that are your highest
values not many people know this but it wasn't even that long ago that I quit
NOP Jim I left everything up I left my website up I left the YouTube channel up
but I actually quit because I didn't think it was going to work as a business
I didn't think it was viable the problem was not that I wasn't passionate about
it it wasn't that I wasn't enjoying it I definitely was and it also granted me a
lot of freedom freedom to do what I want to do so my values were there but what
wasn't there was a good business strategy and I was a problem with not
understanding your values you get married to the strategy you think it's
all in the strategy and when the strategy fails you think you've failed
or you think that it can't work or that you went about you did the wrong thing
or you're this is not yet know the strategy you can throw out business
strategies business plans change all the time in fact that's the only way
businesses are successful because they need to be adaptable and flexible to the
market so when you know what your values are you can throw the strategy out and
start over again you can throw the business plan out and start completely
over again and that's exactly what happened to me I thought things had to
go a certain way with this business when it didn't work I thought well it's not a
viable business I got to get out and then it's strange and I know it is
attached to my values it almost felt like the business sucked me back the
business brought me back because I valued it I value doing it and as a
result I provided value to people out there and so some people started to
catch on that I wasn't doing anything some of the people who were following me
and I started getting messages left and right where are you
what happened to you I hope you're not sick I hope you're not dead and it
showed me that I had been putting out a lot of value and that people wanted it
and they wanted me to come back and do what I had been doing and it was also
then that I realized that I had been going about it in a way that really
limited me from monetizing the business from really turning it into a successful
business and it's a strange thing but this is part of the hero's journey where
when you quit that's that point where the hero quits and realizes that what
they want is not possible it's not that they quit the whole thing is just that
they realized what they originally wanted isn't possible and they give up
on it it's when rocky and rocky one realizes he cannot beat the Apollo Creed
a new possibility emerges and that new possibility emerged for me as well and
so it was easy to come back why because this is what I love doing this is what
I'm passionate about this is what I enjoy doing and it gives me a tremendous
sense of freedom so yeah throw the business plan out throw the way that I
thought it had to be right out the window and start over with a new
strategy and a new plan and that's why it's a can't fill
business when you're working at the level of your highest values you will
keep coming back you will never quit you will change the strategy you will change
the plan you might completely revamp the business entirely as you adapt to the
market and what your clients and your customers want stay connected with your
highest values and you will always have meaning and purpose and what you're
doing and you will always enjoy it so that's one of the things that I see a
lot of people do is they get into a business for the money and that is to me
the worst idea you could ever do don't ever go into business for the money go
into business because it's something you really enjoy now here's the other thing
to be careful about going into business just to go something's a hobby because
when you start depending on that hobby for money the joy that you might have
gotten out of that was that it was a hobby and that it wasn't so serious so
it goes both ways be careful about either one so you want to pick a
business that will make money and it's viable of course but don't do it just
for the money because when things get tough and when things get really hard
and when your business isn't working especially since your heart's not really
in it it's so easy to quit and you won't go back you'll drop it you'll let it go
because it's not fulfilling you but when your business fulfills and expresses
your highest values you're never going to stop you it doesn't matter how many
times you fail it doesn't matter how many times something doesn't work you're
gonna keep coming back you're gonna change the strategy in the plan and just
keep doing it so what if you don't own a business and you don't know if you want
to this year still trying to figure that
out even more reason why you want to know what your highest values are
because what you might realize is business is opening a business it's
really not right for you you might realize that you'd rather be in a career
and be employed by a corporation or a small business so that's a really
important thing to know because I know a lot of people get into business who it's
not really their thing it's they think it was they think it is or they it
sounds glamorous or they like the idea and then they get into and they realize
it's not at all what they thought it was but here's the thing here's what I would
take away from this start treating your life like a business that doesn't mean
that everything comes down to money because even as an entrepreneur not
everything comes down to money for me there are people who are like that I'm
not like that and you don't have to be like that but think about your life as
you incorporate it you're a brand even if you you don't have a brand even if
you don't have a business but start to start thinking that way
start dealing with your budget your household budget as if it was a business
budget and start looking at what it is that's going to serve you as if you were
a business this is a much bigger discussion I just want to introduce this
idea it was very helpful to me and I've carried this idea with me probably for
almost ten years now and it served me quite well and all I'm
doing is saying take that idea and hold it like I did hold it loosely and grow
with that idea it regardless if you open a business whatever it is that you do
think of yourself as you incorporate it
check out my website NLP-Gym.com there I have some free NLP training and
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