- Hey everyone, it's Neil Patel here
for another Q and A Thursday video.
I'm here with Adam LoDolce from Viewership.
- Hello everyone.
- And this week's question is.
- This is a funny one, brace yourself.
This is from SERIO Design FX - Let's Direct Traffic to You
that is the name of this channel.
Can I embed your videos on my website?
What do you think Neil?
- So let's modify this question a bit.
It's a good question.
- Yeah.
- But more so what I'm guessing they're trying to do
is figure out how to reduce their bounce rate.
- Right.
- And you don't have to embed my videos,
it can be anyone's videos
although I would appreciate if you did embed my videos.
- Or my videos.
- Or Adam's videos - (laughing) I'm just kidding.
- I don't mind.
I did mention you can embed anyone's videos I don't mind.
- Anyone's videos whatever.
- So if you embed people's videos what I found
because I embed people's videos on my blog post
or in my blog post more so.
Even though I have marketing related videos
there's other people that have better videos than me
on topics like Google Analytics
or step by step one hour tutorials
and I've embedded them before
or there's videos from a Google engineer
saying something cool that I want to share with you guys
so I'll embed it
and what I've noticed is it does help
reduce your bounce rate
but more so it helps increase your time on site
which helps with things like the Google Panda update.
So why wouldn't you want to embed more videos?
And I've done it with videos, audio files, podcasts,
I try to even do tools and scripts like that,
even if it's simple things like calculators.
All of these things will help keep people
on your site longer, it provides more value
to them as long as the content you're embedding
makes sense with the page.
For example, what's their name?
- SERIO Design FX - Let's Direct Traffic.
- They didn't leave their name.
- They're SEO, it looks like they're SEO people
if they're let's direct traffic to you right?
- Yeah so they're marketing people.
- Sure.
- But if you just take my videos,
even though I appreciate it, embed it into your site
onto a page that's not relevant and beneficial
to your users it's not going to do you any good.
No one's gonna watch the videos.
You need to include videos that really help people.
Right?
Think about the user first.
Put yourself in their shoes.
If you're on a page you're seeing some text, you're reading
or you see a video and if the video isn't contextual
to the topic, that page topic,
you're not gonna watch it.
You're still gonna bounce away.
You had a bad user experience.
You're not gonna come back to the site
so put the user first before you just embed random videos.
- Definitely and I've just seen with my other business
I think I've gone from like 30,000 unique visitors a month
before meeting Neil now last month
there were like 700,000 unique visitors
in like six months.
The reason why is video.
I mean no one else in my industry does video
and because I do video and 3,000 word blog posts
it's like zero to 100 real quick, to quote Drake.
Yeah it goes very, very quick so you know.
- I always thought that was 50 Cent?
- Is it?
Zero to 100.
- I don't listen to that rap so I wouldn't know.
I thought that was 50 Cent.
- Yeah I don't know.
- Do you know who it is?
- I don't know comment below if you know (laughing).
- Okay comment below if you know who it is,
I really don't know.
- Zero to 100 traffic real quick.
We should, let's do a rap some day all right?
- Let's do it.
- If you wanna see our rap all right
right there below as well.
- None the less you got your tactics on how to decrease
your bounce rates using videos.
I could go into all these other strategies
from like integrating images, using larger font size
and all this kind of stuff
but everything I've tested I found
that embedding podcast files and video files,
video works typically better,
helps reduce bounce rates
and increases the time on site more than anything else
and similar to Adam, we both take text and videos
and integrate them within our content.
Most people don't do that,
it works amazingly well.
- Definitely.
- So that's it.
If you have a comment, question that you want answered
on next week's video leave a comment below
we'll try and answer it.
You stood up you'll probably not be in screen
but that's okay.
- I got excited what can I say?
I drank too much coffee this morning.
- You on your fourth cup?
- I'm on my fourth cup exactly (laughing).
- He's on his fourth cup in like three hours
and I'm getting tired because we just shoot
so many of these videos.
He's like do you want coffee?
I'm like no, I'm good I'll just power through it.
But none the less we're getting off topic here,
thank you guys, if you have any questions
leave a comment below either way I'll answer it
if we don't talk about it in next week's video.
- And by the way, embed this video on your websites.
How bout that?
- If it's relevant.
- I don't you to embed it for no reason.
Thank you guys for watching, like, share, comment,
subscribe. - Everything.
- Appreciate it.