-I have this album that I'm putting together
centered around this concept of this evil clone version
of me versus the actual me. It is a bit stressful,
but I did want to fully transform into this character
I've created in my head. Should go hard or go home.
Hi. I'm Brucey Boi, and today I'm getting flame-tone hair.
I grew up in Pennsylvania, New Jersey, North Carolina.
Moving around a lot probably led me
to not really be put in a box.
Like, I was always adapting and kind of wanted to look different
because I felt different.
Growing up, my mom only determined my hairstyle.
I looked ridiculous, dude.
I had, like, this short of bangs.
Since then, my hairstyle has changed two times a year.
I have this industry showcase coming up,
and I want to show the people watching me, Brucey Boi.
-I am Sam LaBella,
and I am an international artist for Aloxxi.
I specialize in bold color placement,
editorial color, vivid fashion colors.
I am a traveling international artist,
so I work all over the United States.
Hi, Brucey. I'm Sam. -Hi.
-I'm so excited. So what are we wanting today?
-Want some tri-tone red bleached tips.
-Sort of like a flame effect.
-Yeah.
-The inspiration today was actually a drawing
that Brucey sent to me before I even met him.
I thought this was so cool because I see
a lot of photographs as inspo but never a hand drawing.
Today what I'm doing on Brucey
is giving him a flame tricolor melt.
The most important aspect of going to a vivid color
is getting the hair light enough
in order to achieve maximum brightness.
And if their hair is previously colored,
it makes it very difficult
to lighten out of that artificial pigment.
The first step in coloring was the dark face
and the pre-lightening for the flame melt.
My lightener used here is ultra lightener in 30 volume.
I utilized Tones, Aloxxi's demi-permanent color line
in 3N or level 3 natural
and just a couple of chips of 1N or 1 natural.
Our first step was to paint the sides
and the back using my Tones mixture in the deep dark brown.
Tones, which is our demi line, it's awesome.
The longevity is killer.
It has crystallized micro pigments,
so that dark base is going to hang out longer
than a lot of other brands.
Next I went through the top of the head and the crown,
melting our Tones dark brown into my ultra lightener mix.
And every slice was foiled. I used our ultra lightener,
which lifts up to nine levels safely.
It's not chemical smelling.
It has a beautiful and even lift,
and it doesn't trash the hair which is a bonus.
Once we reached a level nine,
I rinsed the color and lightener,
shampooed the lightener out of the hair,
and finished with Color Lock, Aloxxi's post color finisher.
After we rinsed out our color lock,
I brought Brucey back to the chair.
And we dried his hair, prepping it for a flame melt.
After he was dry, we went back to the color bar
and grabbed Aloxxi's Ultra Hot in red
and a bowl of Aloxxi's Ultra Hot in yellow.
There's two kinds of people that do hair color.
There are hairdressers that do color,
and then there's like mad scientists
who want to intermix and tweak until they find,
like, that perfect color that's in their brain,
that like fluorescent highlighter yellow
as opposed to like 11 yellow. Now it's time to paint our melt.
Sectioning out our pre-lightened pieces,
I painted through each section red melted into yellow freehand.
My mom was in the beauty industry as a sales rep,
so I grew up in the industry.
I was able to take my first color class at 11 years old
and have really just never let it go since then.
I did this throughout all of our pre-lightened sections
and allowed it to process for 15 minutes.
Next, it's back to the bowl to rinse it out.
It's important here to rinse our vivid colors in cold water.
After rinsing out the melt,
I finished with Aloxxi's Color Lock.
Now it's back to the chair for a trim and a blow dry style.
It's time to see Brucey's reaction and the final reveal.
Okay. I think we are done.
-Oh, my God. -What do you think?
-Oh! Whoa, dude. It's crazy, dude.
-Are these the colors you imagined?
-Oh, yeah.
-Good.
-Oh, yeah. That's it. I'm sorry.
I'm, like, I just don't even recognize myself.
Like, this cool guy.
-Who's this guy?
-Yeah. Cool. My mom's going to be so pissed.
This is exactly what I imagined in my drawing,
even better, honestly.
I know nothing about, like, hair color and stuff.
So I don't think I really had a gauge for like the exact colors.
I just knew I wanted red and yellow.
But she literally, like,
picked out the most ideal shades of red and yellow.
So it's, like, better than the drawing almost.
Sam definitely created the alter ego look that I was going for.
-Brucey was super excited.
I think it's exactly what he was picturing
when he described his ideal flame melt.
-I'm honestly kind of looking forward
to seeing how people look at me when I walk on the street.
Like, I want people to run away from me.
I think that would be ideal,
more so than turn their head, turn --
they will turn their head and then they'll run,
and that's what I think will happen.
-The way that you look is a direct expression of yourself
and your art.
I feel like people actually walk differently
when they're in a hairstyle that fits them.
-All right. So we're going to FaceTime
my mom because I think this is going to be priceless.
-Oh, my God. Holy -- dude.
-Yep.
-Oh, wow.
-Are you proud of your son?
-Oh, go ahead, my heart is racing.
-Yeah. -It's going back?
-Mommy's little angel, right?
-Yeah. They did an amazing job.
-Also, you're on camera.
-Hi! Hello!
-Thank you, Sam, for the hairdo.
I'm in love with it.
Going to do great at the show with it now.
Going to look sick at my EP shoot.
Do you think this look will turn heads?
Do I think this look will turn heads?
I'm answering a lot of questions with questions.
It's the hair. The evil close is coming out.
I'm like, What the -- do you think?
Oh, God. This is dangerous.