What's up you guys Jason Wardrop here and in this video, I want to break down kind of a newer
strategy with Facebook ads for 2019
and so this is something I've been testing out lately and
This this feature this option has actually been inside of the Facebook ads platform for a few months now
but this is the first time I've actually dove in and
Experiment with it and you guys can see I'll get into my results here in just a second
But it's called a campaign budget
Optimization so some people call it CBO
campaign budget optimization and basically what that is is typically if you look at a normal Facebook ad campaign
What you do is you set your budget what you're gonna spend for each campaign at the ad set level
So let's say you know
This is how it is kind of
traditionally right you go through your credit campaign and let's say we're gonna have one ad set targeting your look like
Audiences 1 AB set targeting people visit your website another one targeting people that are interested in you know
Let's say dogs or whatever. It is the market that you're in
Then each one of those ad sets
Let's say we're gonna be spending 50 bucks per day on each one of those ad sets
So if you had 10 ad sets within one campaign spending 50 bucks a day, you're at roughly 500 dollars for the day
but the cool thing about this campaign budget optimization is that it's gonna actually
Optimize based off of the campaign so you can go through
Let's say you want to go and have 10 ad set. So it's harga ting like this one right here is real-estate interest
This will look like audience
I'm gonna show you guys here in just a second what I'm actually testing out right now
Which I highly recommend you guys doing as well
I've got I think what is the daily budget on this?
I think this one just start now I think was just 200 bucks a day
But you can see it Divis it out between these two audience or between these two ad sets
So it's more setting the budget at the act that the campaign level
Excuse me, as opposed to the ad set level whereas when you are setting the budget at the ad set level
Let's say you had two to three ads within that ad set
Then Facebook is going to go through and show whichever ads are performing better more often whereas with the campaign budget
optimization
Facebook is actually going to show whatever ad set is performing better more often so you can see right here
You've got the real estate interests
That's a really good cost per lead right there six dollars because I my normal goal is trying to get eight dollars or less
But you can see an amount spent only seventy-eight
Versus this look like audience right here seven dollars and thirty-six cents was still pretty good. But you've got six hundred fifty-four dollars spent so
What they do is it just take whatever ads that you're doing. They're gonna test it out
You can see this one is still learning this one
The learning is complete because it's obviously like dialed it in its spend a lot more money
So it's got a lot more data
Now, what does this mean for you guys and how to actually go through and set this up?
Let me show you guys exactly how to set this up
Why I did what I did here and some different ideas and things to think about
So, let me just jump over into this demo Facebook Ads manager accounts
I'm just gonna for fresh and guys the key thing with this is you always got to be testing different
Facebook ad
Campaigns different features functions all that stuff. So it's all just comes down to testing
You know
I actually tried one campaign out to be completely transparent
Using a very similar strategy as this and it was a different ad so maybe that was more of the ad
But it didn't work out as well
Okay
so that's the thing it all comes down still the testing and just because you test think once something once and
It doesn't work doesn't mean it doesn't work
It just means that you got to go through and maybe optimize the ad or something like that there so
This obviously you can see is a good ad because it's performing fairly well
But if we come over here, we create a new campaign. I'm gonna show you guys exactly how this works
So let's just say it's a traffic campaign and this works for any objective. So we're gonna say traffic
Demo okay and then right here this is a campaign budget
Optimization or CBO? So this is a new Facebook ad strategy for 2019 that I'm showing you guys here
it came about like back in 2018, but
Like I mentioned I haven't really tested this out until this point so we turn this on
Instead of setting the daily budget inside the ad set. Like I was telling you we're gonna actually set it at the campaign level
Alright, so let's just say I want to start out just kind of like start out testing at 250 dollars a day
That means if I'm gonna have three four five ten adsense we can have as many as we want
It's going to go through and distribute that
$250 throughout all those ad sets and obviously like I showed you guys over here and my main ads account
It's gonna go through put more of the money towards whichever
Ad set is working the best. Okay now, let me let me go through them
I'm obviously like if you're like watching me do this like Jason already know how to do this
well
Let me actually go through and show you guys some different strategies of things that you can test out
That are some pretty cool things and this is actually what I've done over here
And so just hang with me here guys k so if you come over here to they could continue
what I am going to go through and test out next and
This is kind of I already kind of did like a I scratch the surface with this campaign right here
You can see I've got my look-alike audience, and I've got my real-estate interest
I'm actually gonna try I'm gonna do two more ad sets on this new campaign that I'm actually me starting today
All right. So this is actually my 1% look like audiences and
Typically what I usually do is for each ad set I do
1% 1 1% look like audience
So I do a 1% look like audience of all my buyers a 1% look like of all my leaves
1% look like if maybe anyone's engaged my pay like I have those on all separate ad sets
but what I did different here is I
Have this one ad set and I just combine all of my look like audiences my 1% look like audiences into this one ad set
Okay
And then I've got the real estate interest instead of going through and having each other's interests
Separate it within a different ad set to test what interest works better. I
Threw all the interests in here and then I'm going to add two more ad sets into this new campaign
just so you guys know exactly what I'm doing and
I'm gonna have a second look like audience where it's gonna be all the one to two percent
So it's gonna be a little bit more broad
I'm gonna throw all my 1 to 2%
look-alike audiences into that ad set and I'll show you guys how to do that too here in just a second and
Then the third the fourth one is going to be basically all of my warm traffic anyone. That's hit my website
Anyone that has engaged my Facebook page anyone that's you know become a lead in the past and so will have these four two
one's an interest-based
targeting a
1% look like on the ad set a 2% look-alike
And then also you're warm traffic doing a campaign budget optimization
Facebook's then gonna spend wherever it finds the best performers. Okay. So for this one, let's just say this is a 1% Oh
1% look like audiences. So I'm going to come down here and when I choose the audiences
I'm just gonna choose this and I should have some popped up right here. So I've got this is obviously the demo account
So I don't have all my different look like audiences, but I'm gonna do a 1% here
I'm also gonna do this 1% where traditionally I would have these each in a different ad set
So not saying that that's not the right way to do it anymore
But this is a new strategy you can go through and test as I show you guys
It's been working actually pretty well throwing all of my look like audiences into one ad set right there. Okay, so then coming down here
We'll just go through hit continue
Create the ad and then what I do over here, I'm not gonna actually fully do it cuz this is my live account
But what I would do is come over here and I would just duplicate the ad set
Once you finish creating your Facebook ad here, okay?
So once you've finished creating this Facebook ad it's gonna pop up it's gonna have like, okay
Here's your 1% look like audience then just hit duplicate
then you say duplicate right here and
Then we're gonna name this instead of just the two copy
we'll say it's a 2% look like audience and then we'll come down here and see how I've got all of my
1% look like audiences in there. I would delete them all and here I'll just show you guys how to do it. Just
delete them all and then I would go in and I put
You see my look-alike audience is right here my 1 to 2 percent now key thing here guys
You don't want to do the the 2% the full on 2% look like audience
You only want to do the 1 to 2% because you're already
capturing the 0 to 1 % look like audience in this from this initial ad set so you don't want to be like
Bidding against yourself so you won't only get the 1 to 2% So I'm going to go through here
Add all these 1 to 2% right there got more down here and then you see down here
I've even got a two to three percent now if you want to go and you got a super broad market you could even have
A different ad set doing all the two to three percent, right?
so then once I get all those in I hit publish and I'm just gonna discard this cuz obviously
This I don't want that going right now
but then once again
I'd hit duplicate again and a my targeting instead of like one percent look like two percent look-alike or the interest
I'm gonna throw in all of my warm audience. So my warm traffic
People visit my website watch my videos engage my Facebook page
Pretty much all of that. Okay. So anyway guys, hopefully this video was helpful if it was go ahead
Give it a thumbs up go through try this strategy out. Let me know in the comments down below
How it actually worked for you. You can see it's working
Well right now, um, I had one other campaign and it work as well, but I think it was just the add more
So today I'm me going through and expanding this out. I think this is only like 200 bucks a day
So I'll probably start at like 750 a day or something like that
So anyway, if you guys also want my free Facebook Ads mini-course + cheat sheet
the mini course has over 4 hours of free content showing you how to create these Facebook look like
Audiences shows you about the Facebook pixel
Facebook Ads manager send them all these different campaigns just write down in the description
I'll have a link out to that as well as in the top comment
So you guys can jump in there check out all that free content. It's awesome
It'll really help you guys get off to a great start with your Facebook ads
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