Translator: Valentina Maggio Reviewer: Denise RQ
Good morning!
Today, I want to present a concept, from cradle to cradle,
using this organic industrial waste.
First, let's explain what the raw material is.
Raw materials are all those materials, which through appropriate processing,
can be processed into finished products.
In the concept of "cradle to cradle" these materials must be natural,
so they must regenerate.
The fundamental problem is the population is increasing more and more
and then our resources are becoming more and more rare and precious.
According to the concept cradle to cradle,
population and mass consumption are not the problem,
but the way we waste our resources.
In Europe, 3 billion tons of waste are burned every year.
These wastes may be raw materials,
but by burning them instead, they will be lost forever.
We should therefore create intelligent products,
which can remain in the production cycle forever.
Designers, planners, engineers, architects,
they all will have to re-invent new products.
Products which can be reused or composted after their use.
So they will have to be part of the technical or biological cycle again.
This will help us to always use pure raw materials,
as well as healthy and quality materials,
but mostly non-toxic materials, so that even when they are reused
they will always remain raw or second materials of good quality.
I like more to talk about sustainability, sustainable products,
because we have in our minds
the idea that recycled products are always of poor quality, a second choice.
So we have to produce sustainable products.
The ecological and social sustainability
should be combined with the economic and commercial importance.
The concept doesn't have to be good only to provide a clear conscience
but it also have to be profitable.
So we have developed new materials
which could never be placed on the market because they are too expensive
in comparison to the competition of toxic and chemical products
which have higher performances at a lower price.
So we are trying to give the highest value
to these organic industrial waste
and to find the suitable products to give them a new life.
So let's talk about our raw material, which is an apple.
Since this is a regional project, the apple is absolutely our regional fruit.
Apples are beautiful products, beautiful raw materials
which can be either consumed immediately or transformed, worked.
A result of the industrial processes of the apple is apple juice.
From apple juice comes our new raw material:
waste, cores, peels, all that remains.
In Europe, there are hundreds and hundreds of tons of this material
that are disposed or burned each year.
We have some applications such as biogas plants
or the extraction of pectin which are already operating.
But there will always be something left to dispose or to burn.
Instead, we're looking for solutions that allow us to use all the wastage.
There is nothing left.
And then, after careful analysis we have found what's inside.
There is so much in fiber, cellulose, hemicellulose, sugars,
many raw materials.
And then, in the case of cellulose, we have created these new products.
One of these products is the "Cartamela."
In the production of paper we are going to replace part of the traditional cellulose
with the cellulose contained in the fiber.
There are other materials we produce, such as the "Pellemela."
In "Pellemela", we use fibers
of organic industrial waste,
and so we have a new product: the "Pellemela."
All of our products are sustainable products
because they are produced from sustainable resources
Furthermore, they are all made of 100%
recycled and 100% non-toxic materials.
Thanks for your attention.
(Applause)