Alexa Internet,
mostly known as Alexa,
is Amazon's web traffic analysis company.
Its toolbar receives data
on Internet browsing habits
and forwards them to the Alexa website,
where it collects and analyzes the data.
Alexa and its tools are
available for everyone
seeking ways to improve their businesses
and get measurable results.
But what can Alexa do
and how business or website owners
can utilize Alexa ranking
to help develop their businesses?
Let's answer these questions.
Here we go!
Hello everyone,
I'm Sara from Dopinger.
Today, I'm gonna explain
What Alexa Can Do and
How to Get Better Alexa Rank.
Alexa offers you tools
to improve your website's SEO
and PPC strategies,
help you reach your goal
to be successful,
and discover new ideas
for web traffic growth.
Its tools can be beneficial
to control the traffic to your website
and use them to your advantage.
The first tool is
Website Traffic Statistics.
It offers website analysis
to instantly gain insights
into a website's strengths,
weaknesses, and digital marketing
and SEO keyword opportunities.
Reveals the keywords
that drive traffic to websites,
compares your backlinks
to your competitors,
and shares topics
your audiences most look for.
The second one is
Audience Overlap Tool.
The tool directly helps you
find comparable sites
based on shared audience
and keyword overlap.
Once you've found a list of
competitor sites,
you can find keyword opportunities
where your website is missing out.
The final tool is
Top Sites.
It basically displays
the top 500 websites globally,
by country, and by category.
Now that we know all the tools,
I can explain what Alexa Rank is.
Ranking well in search engines
in such a competitive environment
is essential.
Most visited websites will appear
on the first pages of related searches,
and your website may get lost
in the other pages.
Alexa Rank feature can be helpful
as it displays the popularity of your website and
compares the popularity of different websites.
It is a global ranking system
that utilizes web traffic data
to list the most popular websites.
It shows how a website is doing relative
to all other sites,
making it an excellent tool
for benchmarking
and competitive analysis.
Well, you can ask,
"How does Alexa Rank work?"
Alexa's traffic measures
and ranks are based on
the browsing behavior of people
in our global data panel,
which is an example of
all of the internet users worldwide.
It calculates the number of visitors
to all sites on the Internet
and estimates the daily visitors
and pageviews of every website
over the past three months every day.
The website with the
highest number of visitors
and pageviews over the
past three months will be rank #1.
The website with the least numbers
will rank somewhere around 30 million.
So we know that
Alexa Ranking is important
for a website's visibility
and engagement,
but how do you get a better Alexa Rank?
I have some tips for you
on the ranking factors.
One
Produce engaging and original content.
Duplicated content will damage
your website’s SEO.
Also, contents that are updated regularly
will provide the visitors
at the feeling of value.
Show your visitors that you value them
and provide them what they are looking for.
Two
Get your meta tags right.
Even if you appear
on the first page of searches,
poorly written meta descriptions
will not be as appealing as
you might think.
Try to get people engaged
in what you are displaying
even before they click on your website.
Three
Use inbound links
on your articles or webpages.
This will make your website
look more reliable and trustworthy.
And four
Find the keywords that are
driving traffic to your competitors
and optimize your website
according to them.
Alright, that's it for the Alexa Rank today.
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or learned anything,
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If you need more information about this content,
you can check out the description box
and go to dopinger.com.
Thanks for watching,
and have a wonderful day.