arrived to New York I have came in here
with me
okay so we are on our way to our meeting
that's with Elle
[Music]
um you mentioned that she takes dates
here sometimes so again - so I am
leaving today to New York for a business
trip that I decided we're going to do a
blog about it I never really show that
behind the scenes of the business if you
like a lot of people have misconceptions
about the industry that you know I'm
part of social media so I decided to let
you guys in two days of meetings so this
is what's up I love you I love you I
love you I love you I love you I love
you okay arrives to New York
it's 8:30 p.m. and I'm gonna tell you
all about the company and what we do and
what are we here for now all that good
stuff right now this girl just needs
food and sleep
hi
[Music]
hi Ben bubu where are you - jeez okay I
love you love you bye-bye
oh good morning first important meeting
of the day is just finished and that was
face time with the boys okay so it's
7:30 we're meeting the team at 9 o'clock
so half an hour to get ready and then
I'm gonna tell you a little bit about
everything that's going on and what
introduce it to Kimmy and it's gonna be
fun okay I'm ready
this is not good lighting this you know
this
okay guys I have Kimi here with me and I
feel like now we can finally do the
intro
I met Kimi a while ago when we did our
jobs and he used to work at an agency
yes so we got to work together on a
project and it was back then when I
actually only had em on my team the
first ever project we did I didn't even
have like social media really and then
the second one who was already with MI
and I was like hired as an influencer so
I've known her for a while and then she
reached out to me and she mentioned that
she left the agency she's doing her own
freelance thing and she just wanted to
catch up and grab coffee I had really
good memories of her and like her work
and from what I've observed her do but I
actually asked Gary to come with me to
meet Kimmie because I just had a feeling
that there's something there and when
Gary met kami at lunch it was basically
when he created a position and offered
through Kimi and that's kind of where it
started so if I had the client services
experience but what I stuck to here in
this lunch because he was describing the
role in business development it really
is a lot of sales so I said to him like
here I don't have sales experience and
she looked at me in love and he had
talked to me in a year yeah you saw that
that was a muscle I had and a year later
so reminds me of that every time you
have a successor anything to learn from
so yeah it's gonna be zit we're gonna be
heading out to a first meeting we are
gonna go grab coffee on the way and
we'll talk a little bit more about what
these meetings entail and why we're
doing whatever with mana so we have on
our way now to get closer to our
appointment we're having lunch with Tom
Ford Beauty the appointment is beside
Central Park so we're going to take some
pictures and some stories some content
there and then we're gonna get me a
coffee
and then we're going to go to the
meeting I think what a lot of people
don't understand is that there's a lot
of time put into building relationships
and establishing these relationships
before these brands even work with you
so that's what Kimi does every day right
yeah and obviously you have a global
audience and we got to work with a lot
of amazing people over the world but
it's really important to be able to meet
with people face to face versus
communicating with people over email so
that's what we're doing here most people
don't know that you have a team
supporting you and you have a business
development team and you have a
production team so this one-on-one
really allows us to communicate with
brands and explain why you have the
infrastructure you do and what the
results are because of that and
obviously it just qualifies the
partnerships more and so these are
things that's easier to communicate when
you're face to face was not mine
versus me let's say like sending out an
email pitch of why you should work with
hilarya which is in my opinion not the
way to go about him
[Music]
I am NOT hoping that this
for me when you take pictures in tablet
gaming like this someone takes a picture
of you do you feel like uncomfortable
I don't take no but if someone takes
why did you wearing a pretty dress and
you're like hey can you take a picture
I've never asked the stranger to take
know another stranger like even a friend
but you're in public do you feel awkward
a little bit but I don't do that
so I feel that your do you offer a
better I probably stop feeling awkward
only like in the past I would say four
months really yeah
up until then I would be like oh my god
just watching you and they're not they
don't care no they are watching but once
they stop watching they forget about it
so it's not like they're walking through
their day thinking about you yeah I
think that's the secret no one really
cares stop flattering yourself
[Music]
so we finished to shoot some contents we
came early specifically so we can grab
stories and clothes and some video and
b-roll and that's usually the mandate
whenever we go somewhere so now Kimi and
I we still have about 20 minutes before
our meeting so we're going to go to the
and that's when Ethan is going to be
going out venturing in the streets
getting b-roll for vlog and getting like
photos we're doing a mood board today of
New York so we wanted to get some of
like real feels of New York so that's
what he's gonna be doing and then we're
meeting together I might have another
meeting after this really giving you the
ins and outs of all of it okay so we've
done our first meeting it was nice to
just kind of put a face put a face to
the name with luxury brand I see a lot
of content opportunities that may be
interesting from my audience like when I
went with Chanel to Paris and showed you
kind of behind the scenes of the factory
and what everything is made of and you
know how people are and just more
essence of the brand these face to face
conversations with them is important
because like you said if there isn't
financial compensation as part of their
business model they're really strategic
about who they select to work with and
why they select that influencer so for
us when we meet face to face we can have
these conversations and really
understand what are you looking for and
obviously from our and decide if not
something that aligns with valera or not
and then keep that on our radar the
meetings that we have in New York our
meetings with brands that I personally
love and use and we'd love to
collaborate with it's really exciting to
kind of get more information about what
they're looking for and how you know we
can work together efficiently righty
then
[Music]
so I came to my second meeting and she
literally emailed me being like I'm so
sorry
everything got crazy I have to jump into
a meeting so it's like we have to cancel
let's reschedule for another time I feel
like that's something that's I mean
pretty expected and understandable we
did travel here for meetings but that's
part of honestly doing business like
we're at home we reschedule and you know
move things around because things always
pop up so unfortunately I was really
excited for this meeting but I'm gonna
try again
next time we are in Chinatown and Kimmy
is taking us for a kami New York at
variance which is a foot massage and a
really good greasy Chinese food I'm all
for it thank you sir and Amy mentioned
that she takes dates here sometimes so
dig into all you're beating me we're
doing a competition with what do you
call it a challenge oh we're doing a
film challenge where we are taking a
full roll of photos and then we're gonna
compare them and see who's the winner
for most creative original I I feel I'm
doing great
[Music]
you know many people send my like
followers send me this no guys what I've
been coming here for years like actually
very literally I discovered it like four
summers ago so I guess when I was living
here so we are actually gonna do a video
tour kami where I'm gonna find her a
boyfriend or at least like a yeah you
might be next one what strategizing
right now I love you I have to focus now
good morning my outfit inspiration today
tired men in Palm Springs I hope
everyone is like this
[Applause]
[Music]
okay so we finished our meeting with
your beauty it's really nice to meet
Emily face-to-face I hadn't met her yet
and again this is kind of what we do and
how we foster these relationships
valaria has worked with your beauty in
the past but recently we met up at an
event that they were having in Toronto
we met with one of Emily's colleagues
and from there that's how this meeting
was able to get into place just doing a
lot of instant follow-up we got to me
with Emily today over breakfast is
really lovely and like hilarious that
informative to really allow us to
understand what it is that they're
looking for in order to put people like
Blair on their radar and yet it seems
like a really natural fit so we're
excited to keep those conversations
going and these big traditional like a
luxury friends are really hard to get
with because they've been kind of doing
things a certain way and there's really
like a small group of players that
they've been working on for a long time
so it's really just like getting in
there because I can't say that I must
Beauty influencer or specific fashion
influencer it's really just you know
hearing everything that they want to
achieve will kind of spark ideas for us
and we're gonna go back home we're gonna
sit with the team and kind of brainstorm
and see with you know what we can do and
what we're gonna follow up with and
hopefully come up with the concept that
will be intriguing enough for that I
thought that we're gonna go out for
drinks or something but honestly he's
gonna get home take a shower
order room service order room service
and that's it I'm gonna be sleeping
today is our last day in NYC we actually
have a flight at 400 it does I don't
have much still have one more meeting
before and then I have a coffee meeting
with the friends slash colleagues so I'm
really looking forward to that and then
we're gonna head out to the airport
right now we also need to shoot a little
video for a client so Ethan is already
downstairs waiting for me to come pick
him up last night I literally got in bed
at like 5:30 p.m. with like my face oil
rolled my face ordered room service
and just watched Sex in the City till
the end the whole season six yesterday
and went to sleep at like 9:00 or 10:00
it's been a really restful night for me
I'm really happy that I did that
[Music]
okay so we are on our way to our last
meeting that's with Elias so who are we
meeting so we're meeting with a woman
who integrated brand marketing manager
from what I understand she handles like
brand partnerships and branded events
and things like that so you were invited
to a brand event that was happening at
Hearst we couldn't make it as we were
out of town so this was a way that I
definitely tried to leverage having a
contact at OU and getting our foot in
the door and seeing really what her job
entails because quite honestly I don't
know and I'd love to learn more mm-hmm
and also I'm sure that she has several
colleagues that are on the editor side
do you work on digital and with the
YouTube channel where we see lots of
thought olds and youtubers collaborating
on that space which I think that you
would be really a more suited for
[Music]
okay guys we are down at the airport in
Akshay chat there's obviously so many
more layers to this industry and if you
guys wanna hear anything more if you
want me to dive into a more deeper
understanding like even with a creative
team let me know because this is kind of
our first try with showing you the
behind the scenes but I would love to
hear if you guys are interested seeing
the other side so now we go wait to our
gate oh wow
hope you enjoyed learning a little bit
more about Illyria Inc if you guys are
interested to watch a day in the life
model edition