You trust the system trusted it works because of the past
results and then you make it work for you.
You repeat it over and over until you can find an offer that
sells itself using the cold emails that you've written and
then you repeat that and scale it until you have a massive
business. This video is brought to you by mail Rush dot IO
will go into more info and mail rush in a little while.
But first enjoy the video.
Let's talk about how to write a cold email for sales.
I am a gigantic proponent of cold email am so into cold email
and the reason why is because not only has it changed my
life. I went from a nobody with no connections living at
home with my parents to getting a job at a seed funded startup
in New York City then getting a job at another agency where
I became the director of marketing.
And then from that cold email connection, we hit the Inc
5000 list three times.
I can say that now and and from there most of our large retainers
and everything from x27 came from cold email.
I've seen our clients book meetings with billion dollar brands
with cold email.
It's a life changer and it costs no money to do.
Let's say you were homeless and you wanted to start over
again. You could go to a library set up a free Gmail account
and send cold emails.
This isn't like Facebook ads or any of these.
These other marketing channels that you need to pay money
for it's just so cool pulled email is so cool.
And even this year we've seen success with our students Christina's
making over thirty thousand dollars a month and it's just
so game-changing and that's why today I wanted to show you
how to write a cold email the first thing you want to think
about when you're writing your cold email is what are you
selling? What is the product or service that you offer?
Is it web design?
Is it development?
Is it SEO?
Is it marketing and specifically within marketing is it lead
generation? Is it Facebook?
It's like whatever.
What is the service that you're selling?
Number two?
You want to figure out who are you selling to what is the
specific person and a lot of people in Services businesses
will say oh I consult anybody and I know that you can in
theory sell to anybody but watch our video on how to sell
the high-paying clients.
If you're not fully understanding what I'm going for here.
Who are you selling to in an Ideal World?
If you could only sell websites to one group of people that
would pay you a hundred to a thousand times more than local
businesses. Who are you selling to I recommended any company that
makes over five million dollars in Revenue as a starting
point and then finding an industry that really speaks to
you within that group.
So for instance, you could say consumer packaged Goods companies
over 5 million in revenue or breweries in the United States
over 5 million.
And what web Anew or breweries in the United States over
five million dollars in Revenue.
So that's one and two what are you selling who you selling
to and then number three is what results have you achieved
the best way that I've found to Via cold email and get people
to pay attention is to call out either the work you've done
for one of their competitors or a very similar company in
their industry and the amazing results that you've been able
to generate for that company and the case study should be
as close to the Target as possible.
If you're selling to breweries in the United States your
case study should ideally be a brewery in the United States.
And if you need new case studies Before You Can level up
the cool thing is you can borrow them from other agencies.
That's something that we talk about in e-mail 10K how to
actually get case studies even though you didn't Do the work
other agencies will let you use their case studies and then
you can then use those in your cold emails.
Now once you've gathered that data, you know what you're
selling. You know who you're selling to you have a case study
with some kind of great result in there.
So we're going to go with the custom first line, which is
some kind of compliment than a case study try to Crunch it
down to one sentence and then a call to action and that's
it. Those three parts.
Those three parts make up a solid high-converting cold email
that will make you so much money.
If you do it the right way what that looks like in practice.
Let's say I am Link website designed to financial services
firms. I could say something like hi Mark huge fan of HBC
Asset Management congrats on the recent acquisition of Acme
ink recently.
I just built a website for bear and bull capital and it's
already increased the amount of deal flow that they're getting
by 17 percent leading to millions of dollars in additional
assets for them to manage.
Would love to talk about redesigning your site if there's
any interest mind if I send over a couple times for quick
call. Thanks Alex, and that's all.
You need custom first line case study call to action.
The other thing to note is number five is a call to action
is not a sale.
What you're trying to do is get them on a phone call so that
you can pitch them on a major deal.
Nobody's going to buy a $60,000 website or $120,000 deal
or a million-dollar deal via email.
They're going to want to at least talk to you and as the
deal sizes get bigger, you're going to have to actually meet
them in person.
I know when I sold my first million dollar deal to a university
in the Southern United States, we had to go down there and
With them for two full days.
I had to meet so many people but at the end of those two
days, we were looking at a million dollars.
So it's worth it to have these meetings just know that you're
not going to be able to do all of this over email.
You're going to have to either hop on the phone with these
people or even go meet them in person.
If the deal is big enough and then number six is repeat and
improve go through the system over and over and over and
over again.
I say this in our email 10K course as well, you trust a system
trusted it works because of the past results and then you
make it work for you.
You repeat it over and over until you can find an offer.
That sells itself using the cold emails that you've written
and then you repeat that and scale it until you have a massive
business that supports your lifestyle or whatever succeeds
in creating the financial wealth that you want like whatever
the goal is and that's not think about.
What are you selling?
Who are you selling to what results have you achieved?
Then?
I talked about the structure of the email.
Keep in mind that a call to action is not a sale and repeat
until you approve.
This video is brought to you by mail Rush dot Io if you need
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You must get an account with mail Rush dot IO with mail Rush
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of 1,000 emails.
Male all right back to the video.
If you want this in extreme detail you want all of our cold
email scripts.
You want everything check out email 10K.com.
It's all there for you.
It's the most valuable thing that we could possibly make.
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We do a ton of videos on entrepreneurship every single week.
We do three videos, and we've been doing that for years and
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Thanks for watching.
I'm Alex Berman.