- What's the best time to market your business?
- One of the mistakes that a lot of entrepreneurs make is,
they believe that they should do marketing
when they need customers.
That is simply not true.
You don't want to do marketing when you are desperate,
when you're running low on cash.
It's like a car running low on fuel.
You want to do marketing when you don't need customers.
Think about Apple.
Apple is still spending a ton of money,
advertising to get customers,
when they already make billions and billions of dollars.
Coca-Cola, all these years,
spent billions and billions of dollars every year
to promote Coca-Cola.
Coca-Cola is already a global brand
that you and I are familiar with,
so why do they do that?
They do that because they understand
you need to be in front of people all the time.
You always want to keep that awareness.
Now, what happens is, there are a few advantages
when you do this.
First of all, when time is good,
let's say you don't need to do any marketing
and people are knocking your doors, wanting to buy from you,
now when you do more marketing,
it's going to help you to dominate the entire market.
That you are the choice.
You are the number one choice in your marketplace.
Reinforce your leadership position,
that's a very, very smart thing to do
and because you're already profitable,
now you have the resources,
the capital to reinvest
back into the business, to generate even more profits
that bring in more customers, to bring in more leads.
So the best time to do it is when you don't need customers.
The best time to market is when you are not desperate.
An other advantage that you have is this,
the law of supply and demand,
now it's working in your favor.
Because you've got so many customers coming in,
you could cherry pick who you want to work with,
you can now bump up your price.
Because now there is so much demand for what you do,
now even if you increase your price
and you will lose five, 10% of your customer base,
you're like, "Doesn't really matter,"
because you've got new customers coming in.
Those customers will be replaced
by better and more profitable customers.
Now your profit goes way up and up.
The last advantage that you have is this,
because you are dominating the marketplace
and people prefer your brand
instead of your competitor's brand,
people come to you and more people are coming to you,
and you're making more profit.
Now you want to take that profit,
you want to put it aside.
Put that in your emergency fund,
or better yet, put it in your crisis fund
in case something like this happens,
and it will happen again, you're ready.
Now you've got months, if not years of cash reserve.
You're not worried,
because business only goes out of business
when they run out of cash.
During a crisis, cash is king.
if you have that cash, you have stability.
You're safe.
You could pick up bargains.
You could pick up good deals.
You could hire good people.
You could keep growing.
If you don't have that cash, you are not ready.
You are not prepared.
That becomes a problem.
The best time to market your business
is when you don't need business.
- Dan is a force of nature.
- He's improved, arguably, millions of lives
where they can provide themselves more money.
His materials are great, excellent.
He's at the top of his game.
- Everything he says has a purpose,
and everything he does is done with heart.
- What I have seen, from seeing from Sifu Dan Lok
I didn't see it from anyone else.
He's done it, he's been there, and he's still doing it.
- Because of Dan Lok, my revenue went 30% up.
- I actually get a clearer picture
of how I should run my business.
I can feel it,
that he really truly do want to help his students.
- Started taking hold of more advanced strategies
on building our brand, creating content,
leveling up our team.
- An environment where I could actually be around people
that were going to support that,
encourage that, and hold me to a higher standard.
- Dan is a great mentor,
to get you not only in the right frame of mind,
but then to give you the know how,
the tools, the skills to get there.
- If you just follow his advice,
go step by step holding his blueprint,
you will achieve results more than you can imagine about.