i easily fall in love with graphic design packaging and in fact i've bought things in
the past simply due to packaging alone but how do you make packaging that makes everybody smile from
ear to ear here are some golden rules of package design that will help you on your next projects
and if you don't even work on package designs then you probably will learn something very cool anyway
and sponsoring today's video is an absolute must for graphic designers it's where you can download
over 55 million resources envato elements learn more about that later in today's video
firstly the best packaging out there actually represents the brand and also the product itself
what does that actually mean and how can we use it for our advantage a brand or business is selling
something to a specific group of people and those people are linked to that brand so you need to
make sure the packaging reflects the brand's identity and it appeals to that certain group
this really helps improve brand recognition the color palettes and typography need to be on brand
but let's look at some relevant examples so take this package design for wally it's a home sensor
company and of course the package design reflects a brand's colors but take a look at the product
itself it's a very minimal and very clean kind of product then take a look at the package design we
have a lot of macro open white space with minimal illustrations and a minimal use of typography
the font choices are modern and minimal with clean sans serif options the package design is
an extension of the brand itself and the product and this is very very important to remember when
you're working on package designs if your package design doesn't help express the brand
or the products then it's pretty much failed at this point furthermore moving on to the next and
golden rule of package design the packaging needs to be absolutely tailored to the target market
of the product itself and here's a cosmetics brand haradi you can see the logo uses a set
of fonts which if you do watch this channel often you will know these fonts suggest luxury class and
sophistication the packaging tries to appeal to the more wealthy and upper class target markets
by adding hints of gold mixed with white this reinforces that sense of luxury in a minimal kind
of way we all know that people with money like to have luxury it's pretty much a given thing then
check out this packaging for a noodle brand so how could this packaging appeal to its target market
well pot noodles are normally seen as unhealthy but this brand is trying to appear more authentic
natural and healthy with personalized illustrations hand-drawn doodles like this express
trust and authenticity and they also appear kind of personal and friendly this is a very very good
way to appeal to people who want a handcrafted or handmade product and something that's not
made in a factory the instant leap mentally is that it's going to be more of a healthy product
the next golden rule is to make sure you consider the context of the package design use
now is your clients going to have their product in a refrigerator where cold dampness might have
an impact is it going to be shown outside of a shop or storefront where it's exposed to weather
will it be shown on a shelf with many other competition products now when you properly think
about this you will begin to make decisions on how the packaging is going to look feel and what
materials it will be made from context is often king the next golden rule is that your design
should stand out from the crowd even if there are no products similar to the clients on the market
you still want yours to stand out and grab attention but in a good way of course so do
some market research and see what other brands are doing in the same niche that you're working on and
of course remember to keep your design on brand when considering being different to other products
the next golden rule is ergonomics and this is a hugely important golden rule and it's something
that cannot be overlooked when you're thinking about package design now is your package design
user friendly there's nothing worse than a package that is harder to crack into than fort knox
does the package feel good when it's handled and interacted with is it durable and most importantly
does the package design protect the product these are all questions you need to be asking yourself
and you need to do things and test things before you send them to a client or even of course
the consumer a big part of package design is the designing but it's also the printing the testing
and the making the next golden rule for package design is super relevant in this day and age
and as being eco-friendly the world is basically on fire at this point where there's crazy and most
people are aware of our impact on the planet packaging is one of the main culprits of our
undoing in this world not only will your design be eco-friendly but it's actually a pretty good
unique selling point in this day and age but here's a really good example cape town coffee
shop decided to make biodegradable cups which actually come with a sleeve composed of herb
seeds that will grow into plants now after you've drank the coffee you can plant the cup and the
sleeve directly into your garden the cups aren't just packaging but now they're also an innovative
way to reduce harmful wastes and heck even to grow something so these are some of the most
important rules when considering package design so yeah thanks to the sponsor of today's video
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box below but if you want to learn something else about the wonderful world of graphic
design just click a video on screen and until next time guys design your future today peace
you