- [Judah] In November, YouTube is updating monetization.
Monetization on long form videos will be different,
monetization on live streams will also be different,
and how much money you make from your videos,
yeah, that's going to be different too.
What are these changes exactly?
Well, let's talk about long form videos first.
So right now, if you go to turn
on monetization on a long form video,
you have control over which ad formats show,
from pre-roll, post-roll, skippable,
and non-skippable ads, but starting November,
YouTube is removing these individual controls.
Instead, when creators choose to turn on monetization,
their viewers may see any of these ad formats
that YouTube deems most appropriate.
Pretty much, you won't be able
to decide which type of ads show.
So if you wanted to avoid non-skippable ads, for example,
you won't have that option anymore,
same with pre-roll, post-roll, and skippable ads,
and I'm sure you're asking why.
Well, to start,
this should make monetizing your videos a lot easier.
No more trying to figure out which ad formats to turn
on or off or where to place them.
Instead, you just toggle it all on
or all off with the click of a button.
YouTube will handle it all for you
in a very intelligent way.
YouTube will use the information they have on
each viewer to decide which ad format is most appropriate.
This is kinda cool.
So if a specific ad type is likely to push a viewer away,
YouTube won't show it, but if the ad is likely not to bother
that specific viewer, YouTube will show it.
It's all based on internal data that YouTube has
on the ad tolerance level of each individual viewer.
Plus, this should make you more money.
According to YouTube's data,
creators who had non-skippable ads enabled in combination
with other ad formats saw an average
of over 5% greater YouTube ad revenue
at the cost of less than a 1% decrease
in watch time compared to creators who did not.
In that same experiment, creators who
had pre-roll ads enabled in combination
with other ad formats saw an average
of over 15% greater YouTube ad revenue only at the cost
of less than a 5% decrease in watch time compared
to creators who did not.
So this first update means that you no longer need
to decide which ad formats to enable.
YouTube will decide on a viewer-by-viewer basis
and your revenue should increase
while your watch time pretty much stays the same.
Now, what about livestreams?
Before we get into that, I have a quick favor to ask you.
Around 68% of our viewers are not subscribed.
My goal is to get that number down to 50%.
If you like our content, please hit the Subscribe button.
It helps more than you know, and the bigger
the channel gets, the bigger the videos get.
Thank you so much. Alright, now, back to the video.
YouTube is introducing new options for livestream ads.
When this update rolls out, creators will have
the opportunity to select the frequency of mid-roll ads
in intervals of 6, 12, 18, 24 or 30 minutes,
or you can choose to have YouTube display them
when they feel is best, and if you decide
to let YouTube decide for you,
you can fine-tune things by selecting from conservative,
balanced, or aggressive ad frequencies, and while streaming,
you'll see a 60-second countdown before the ad plays
and have the option to skip it or delay it if you wish,
and let's pretend that you're live
and you need to step away for a moment,
maybe to grab a drink or address a technical issue.
You can now use the "Insert Ads" button
to manually insert a mid-roll anytime you want.
These are big updates.
Overall, I like these changes because they make you
and YouTube more money, but let me know
what you think in the comments below.
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Alright, I'll see you in the next one.
I love you all. Peace.
(upbeat techno music)