Hi its Kathleen from AdWords
Having the right keywords is the key to getting your ads to show on relevant searches.
But what if you’re not sure which ones to choose?
That’s where Keyword Planner comes in.
This free AdWords tool can help you build or expand your Search Network campaigns.
Keyword Planner makes it easier to find the right keywords by helping you:
Research keywords that might be relevant to your product or service, landing page, or
product categories and
Get historical statistics and traffic forecasts
In this video, we’ll show you how to use Keyword Planner to search for new keywords
and ad group ideas, see how popular certain keywords were in the past, and learn how well
they might perform in the future.
Want to follow along in your account?
Click Try it now to start.
To access Keyword Planner, visit adwords.google.com/keywordplanner and sign in to your account.
You can also access Keyword Planner from the “Tools” drop-down menu in your account.
Now let’s look at how to get new keyword ideas, let’s say for a used car campaign.
Select “Search for new keywords using a phrase, website or category.”
Fill out one or more of the boxes that appear.
Including phrases or words related to your business as well as your website URL can give
you more focused, relevant ideas.
Then click “Get ideas.”
Next, you’ll see a list of keyword ideas sorted into ad groups.
You can also see these same keyword ideas by clicking the Keyword ideas tab.
You can decide which ones to add to your plan based on which keywords are most relevant
to your business and by looking at overall trends in the graphs and reviewing the historical
statistics in the table.
Click the double arrows » to add an ad group or keyword idea to your plan.
When you're done building your plan, click Review forecasts.
You’ll see a graph with several estimates, like clicks, impressions, average position,
and cost.
You can use this information to help set your bid.
When you’re ready to save your keywords, click Save to account.
To start serving your keywords, you’ll want to make sure that you’ve created ads for
your campaign.
Next, let’s take a look at how to get new keyword ideas by combining multiple lists
of your keywords.
For example, maybe your used car business has several locations.
You can have one list of keywords just for locations and another that describes your
business.
Start by clicking “Multiply keyword lists to get new ideas”
Enter each list of keywords in the List 1 and List 2 boxes.
To multiply more than two lists, click the X to add more boxes.
Next, choose whether you want traffic forecasts or search volume for your new keyword phrases.
By clicking the appropriate button, we’ll combine your keywords from both lists to get
new phrases like “New York used cars.”
To get detailed forecasts, set a bid using the bid graph or the text box at the top of
the page.
Now let’s look at another way to use Keyword Planner.
Let’s say you already have a list of keywords and want to find out how popular they are.
You can see how your keywords have performed by clicking 'Get search volume data and trends”'
for a list of keywords or group them into ad groups.
Enter your list of keywords, one per line or separated by commas.
These keywords won’t be added to any of your existing campaigns yet.
Click Get search volume.
Next, you’ll see historical statistics, like monthly search volume or competitor domain
data in the Keyword ideas tab.
You can also see these keywords grouped into ad groups by clicking on the Ad group ideas
tab in your results.
Perhaps you want to get estimates of how your keywords might perform and how much they might
cost.
To do this, click Get click and cost performance forecasts.
Enter your list of keywords or upload a CSV file.
Then click “Get forecasts” to see the performance forecasts for your keywords.
And that’s it!
Ready to use Keyword planner?
Click this link to get started in your account today!
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