Halo Top Creamery is the new ice cream brand on the block, but that doesn't mean that it's
worth ignoring. They've taken parts of North America by storm, as well as other countries
around the world. They made about $342.2 million in sales just in 2017, and they'll no doubt
make more than that by the time 2018 comes to a close. Despite their massive growth in
popularity in the almost 10 years since its inception, there are still many things that
consumers may not know about. So here are the top 10 untold truths of Halo Top Creamery.
The CEO Founded Halo Top Due To His Dietary Restrictions
Justin Woolverton is a former corporate lawyer who's based out of California. But most importantly,
he is the founder and CEO of Halo Top Creamery. Woolverton has had issues with his blood sugar
for many years prior to creating Halo Top, meaning that his diet is as low in sugar as
possible at all times. He also tries to eat as healthy as possible for the exact same
reason. So, Woolverton began creating the first few versions of Halo Top in his own
kitchen because he wanted an ice cream for himself that's both healthy and low in sugar.
It took multiple failed attempts, but eventually, he managed to finally nail the formula. Once
he realized the potential success of Halo Top, Woolverton brought in another former
corporate lawyer and friend, Douglas Bouton. The pair worked for years to perfect the formula
some more, while also figuring out the business aspect of Halo Top. Within a few short years,
they managed to find plenty of success in their own right. But to think that it all
started with one man's desire to find a healthy, low sugar ice cream alternative for himself
seems almost unbelievable when you think about it today. Loving the ice cream craze so far?
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Halo Top Is The Most Popular Ice Cream Pint In the U.S.
By the summer of 2017, Halo Top Creamery had hit its stride when it came to their sales.
The Los Angeles, California-based company received the title of the best-selling ice
cream across all participating grocery stores in the United States. What proof is there
of this? Well, according to Woolverton, sales in 2016 climbed roughly 2500% to $66 million
from 2015, with more than 13.5 million pints sold at an average price of about $4.89 US.
By Halo Top achieving such high numbers then and exceeding those numbers since they've
managed to crush any and all competition that had previously been in their way. Ben & Jerry’s,
Breyer's, and Häagen-Dazs were all taken over by a newer ice cream brand that hadn't
been on the market as long. Woolverton credits plenty of his company's success to how wonderful
their fans are in buying the product like crazy. As true as that may be, Halo Top is
also successful because of how healthy their ice cream is, which drew fans in initially
and later made them customers for life.
Halo Top Is Also Sold In Other Countries
Halo Top Creamery got its start in the United States, but its popularity has extended far
beyond its home country. It became available in the United Kingdom back in 2017, hitting
a fairly large and influential country in the heart of Europe. It then became available
in Canada back in mid-2018, thus increasing their profits and profile in their neighbor
up to the North. Other countries that now sell Halo Top include Australia and Singapore,
two more large countries that have millions of citizens who will both appreciate and buy
the product in question. As exciting as these expansions may be, they aren't great news
for those that don't live in those countries. It just means that it's not yet available
for them to buy. Moreover, the flavors available in each respective country may be limited.
Fortunately, Halo Top has created a solution of sorts, a request form for customers to
fill out on their website to request certain flavors in their city or country. This will
surely help grow Halo Top further in the long run.
Halo Top Comes In Plenty of Unique Flavors
Halo Top sells over a dozen different flavors of their dairy ice cream pints. They have
traditional or common flavors that you may expect from any other ice cream company - Chocolate,
Chocolate Chip Cookie Dough, Chocolate Mocha Chip, Cookies & Cream, Mint Chip, Peanut Butter
Cup, Sea Salt Caramel, Strawberry, and Vanilla Bean. But they have plenty of unique flavors
that will have you intrigued to give them a try. These include Birthday Cake, Black
Cherry, Candy Bar, Caramel Macchiato, Chocolate Almond Crunch, Chocolate Covered Banana, Cinnamon
Roll, Lemon Cake, Oatmeal Cookie, Mochi Green Tea, Pancake & Waffles, Pistachio, Rainbow
Swirl, Red Velvet, and S'mores. If you're vegan, lactose-intolerant, or allergic to
eggs, Halo Top has options for you! You may be disappointed to find out that not all of
Halo Top's flavors also have a dairy-free, vegan alternatives available. But there are
two flavors that are available only as vegan options - Toasted Coconut and Vanilla Maple.
With that in mind, here's hoping that Halo Top will expand on their dairy-free, vegan
flavors sooner rather than later.
Halo Top’s Main Form Of Advertising Is Social Media
Like any other company, Halo Top Creamery runs ads in an effort to reach more people
and make money. But they've conducted their ads in a more modern manner than their competitors.
Rather than traditional ads on the radio or on TV, Halo Top focuses their ads across all
of their social media platforms. They push their product on their Facebook, Instagram,
Pinterest, and Twitter profiles, making them look and feel less like ads and more like
cool social media posts from an ice cream company. Of course, it's not hard to see exactly
what Halo Top is doing, but a majority of people don't seem to care much or at all because
the company continues to gain more and more followers across all of their social media
platforms. This unorthodox yet modern approach to advertising has resulted in more attention
to Halo Top, and their social media platforms as well. They currently have over 780 000
likes on Facebook, over 720 000 followers on Instagram, over 12 000 followers on Pinterest,
and close to 42 000 followers on Twitter. They may not behave as many followers or likes
as their competitors, but their ads are less obnoxious. If they keep this up, it will help
them gain more followers for many years to come.
Halo Top Is Far Healthier Than Ben & Jerry's And Häagen-Daz
This is arguably the biggest selling point for Halo Top Creamery, and it is also what
makes them so different. Considering that they face competition with both Ben & Jerry's
and Häagen-Daz in the world of ice cream pints, Halo Top needs to be as different as
possible. What they lacked in longevity, they have surely made up for by being a far healthier
ice cream option. This has definitely paid off for the Los Angeles-based company. By
the summer of 2017, they were outselling both competitors by a landslide. Just how healthy
is Halo Top compared to its competitors? Well, a pint of it ranges anywhere from 250 calories
to just under 400 calories for consuming the entire thing. Meanwhile, a pint of Ben & Jerry's,
for example, can reach well over 1000 calories! Add to that the fact that Halo Top is generally
lower in carbohydrates, fat, and sugar and higher in fiber and protein, it's a guilt-free
ice cream option that any consumer can get behind. Given that a majority of consumers
tend to eat an entire pint of ice cream in just one sitting, Halo Top is clearly the
superior choice in the ice cream pint world.
The CEO Wants Halo Top To Be A Stand-Alone Company
When a company grows so big so quickly, the next step that they may take is to sell themselves
to a much larger corporation to make a quick buck. It may seem clichéd and even disappointing,
but it's seemingly inevitable for most start-ups. It's not just ice cream companies, to be fair,
most any company from all industries take the route of being bought out by someone bigger
than them. Many companies have wanted to buy out Halo Top and take the company over,
and one such company itching to do exactly that was Unilever. Unilever is a massive corporation
who is behind other ice cream brands such as Breyers and Magnum, not to mention many
more brands that are both in and out of the food and beverage industry. They made a $2
billion offer to absorb this smaller ice cream company into their much larger company. However,
Woolverton, Halo Top's founder, and CEO, has absolutely no intention to make such a move.
He turned down Unilever, as well as any other business looking to take over Halo Top. For
many, this is not just a shocking move, but also a massive gamble to undertake that might
blow up in his face one day down the road. But his reason for going it alone is simple:
he wants his company to be 100 percent independent. He even went so far as to say in one interview,
"We'll be as well known as Ben & Jerry's," suggesting that his ultimate goal for Halo
Top is far bigger than what some may think.
The "Halo Top Diet" Skyrocketed Them Into Fame
Back in late January of 2016, Halo Top was far from the well-known ice cream brand that
it's known to be today. It was still a relatively obscure company around the world, or even
in the United States. At least, that was the case until a writer named Shane Snow wrote
a GQ feature article called, What It’s Like to Eat Nothing but This Magical, Healthy Ice
Cream for 10 Days. This article, which has since become known as the so-called "Halo
Top Diet”, generated a ton of buzz across social media. It's arguably the reason why
Halo Top as a company became a huge household name seemingly overnight. As a matter of fact,
they attracted so so much attention so fast that the company reportedly had trouble keeping
up with the sudden demand for making and shipping out product. This GQ article clearly generated
tons of traffic towards Halo Top. Something that Woolverton himself was both surprised
and pleased to see. Although he'd be the first to admit that following the "Halo Top Diet"
may not be the best way to go about trying to lose weight. It sounds tasty, but eating
nothing but ice cream isn't healthy or sustainable in the long run. Following a regular diet
is best if you're in the midst of losing weight, along with treating yourself to the occasional
Halo Top pint, of course.
Halo Top Is Run In A Non-Conventional Way
Many people may be under the impression that Woolverton runs Halo Top Creamery in some
large skyscraper building located in the heart of Los Angeles, working 9-5 from Monday to
Friday with plenty of employees working inside cubicles in the same office as him. But that
idea actually couldn't be further from the truth. Halo Top doesn't even have a real office-
rather, all 75 of its full-time employees work from their own home, and that includes
Woolverton himself. Everyone communicates through the team communication app Slack,
and others may meet up in WeWork-run conference rooms across Los Angeles to discuss company
matters in-person. As for Woolverton, his typical workday is far from normal for any
founder or CEO. He admits that he doesn't start working until about 10:30 in the morning,
far later than most other CEOS, and then proceeds to work for three-hour segments at a time
until about midnight. When he's not in the middle of a three hour work period, he plays
Civilization II, scrolls through Reddit, or works out. Oh, and mid-day naps are a thing
for Woolverton during the day. It's hard to imagine a better business structure than what
Halo Top has going on!
The Ingredients Used In Halo Top Are As Natural
As Possible
The main reason that Halo Top Creamery's ice cream pints are so low in calories and therefore
healthier than the competition is because of the ingredients that are used to make
it. The folks behind Halo Top pride themselves in using ingredients that anyone can pronounce,
and are also relatively easy to understand. This includes milk, eggs, and cream to create
what could be considered the canvas of the ice cream pint. There's also erythritol and
stevia to act as a sweetener to make the ice cream palatable. After that, the company uses
whatever natural or healthy ingredients will work to create the desired flavor. Some flavors
like Sea Salt Caramel have to use unhealthy ingredients like corn syrup, while other flavors
are able to avoid this issue. If you're unconvinced that Halo Top actually uses healthy ingredients,
you can click around on their website to see all of what they use in each and every flavor
to make their ice cream. Whether you go for a dairy option or a dairy-free option, you
can see what goes into your favorite pint of Halo Top ice cream. This will not only
give you peace of mind of the ice cream's quality but serve as proof as to just how
healthy any pint of Halo Top is compared to any competitors out there that claim to have
the healthiest ice cream out on the market. It's very clear that Halo Top is the tops.
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