you've seen the headlines netflix loses subscribers for the first time in 10 years
what does it mean for you keep watching today i'm breaking down three big changes that you
need to know if you subscribe to netflix or even if you just use someone else's password let's get
started number one plans and pricing and here is a look at netflix's plans they range in price from
ten dollars to twenty dollars a month at recording time the most popular standard is 15.49 per month
and that's more expensive than hbo max the disney bundle and other on-demand services so what's
the solution advertising netflix is planning a cheaper ad supported plan but not immediately in
the next year or two it wouldn't replace the ad free plans it would be optional check out
the results on my recent youtube poll more than 1 000 people responded and about 20 said they
would be interested in the ad supported netflix plan another 20 said it depends on the ad load
i think these ad supported plans are a win-win they give consumers a way to stream content for
a lower price their choice and they can also be more profitable for the streaming services and
i thought this was interesting i just listened in on an investor call for warner brothers discovery
and ceo david zaslav said that the ad lite plan has the highest average revenue per user compared
to the ad free plan and that explains how services like hulu can run black friday deals like 99 cents
a month for 12 months on a plan that is normally 6.99 per month it's all about the ads so i'm
curious how much do you think netflix's planned with ads will cost i'm guessing in the 7.99 per
month range if the three current plans that are ad free stay at the same price they are today moving
on to number two password sharing and five years after tweeting this love is sharing a password
netflix wants you to keep your password to one household only and a crackdown is likely coming
and i've got a clue to share with you about what netflix's password crackdown may look like and
that clue comes from netflix itself because in several markets outside the us the service is
offering the option of sub accounts and this lets users pay extra to add up to two people who they
don't live with take costa rica for example those sub-accounts would cost an extra 2.99 a month each
and this is for users on the standard and premium plans now to be clear this is only a test and not
in the united states at this point but if netflix does crack down on password sharing in the u.s you
know the other services will be soon to follow suit number three content netflix is known for
shows that are trending today and forgotten tomorrow they don't have a quantity problem
but quality well i'd say so and this is something that a lot of people including me overlooked maybe
five years ago but now there is just so much more competition listen now to what philo ceo andrew
mccollum told me recently tell me if you can relate to this the trade-off with s-vot is that
you open up one of these services you know like netflix or something and you spend like half an
hour just trying to figure out what you want to watch you know i'd say that me and my wife when
we try to watch something on netflix probably at least 50 of the time we just give up and go to bed
so based on that experience andrew just described is the problem low quality content or is it poor
recommendations maybe a combination of them both my prediction is that netflix will experiment with
its content release strategy although i've got nothing confirmed here as a subscriber i like
having a full season released at once but there is a downside to that strategy because if you
binge watch an entire season over a weekend by the next weekend you may open netflix and think wow
there's just nothing for me here other services are having success with more appointment style tv
releasing one episode a week so maybe three episodes at once three weeks apart would work
for netflix that way people would actually be talking about some of the higher quality
content for a longer period of time before they just move on to the next new thing on netflix
or another service so what changes do you think netflix should make i look forward
to reading your comments down below and i hope to see you back here soon thanks for watching