Growing your email list is key if you want to
have a successful online business. So whether
you are creating lead magnets or a webinar,
you want to have a high converting landing
page in order to get more signups for your
list. In today's video, I'm showing you how
you can create a highly converting landing
page using one of my favorite tools -
Leadpages. I'm also showing you what you
should and should not have on your landing
page if you want people to sign up and get as
many new subscribers as possible.
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Now there are six important things you should
have on every landing page for your freebie
or your lead magnet. So if you haven't
already, head on over to leadpages.com and
log in or sign up for a new account. Once you
do, you'll be taken to your Leadpages
dashboard where you can create your new
landing page. I'm not going to go into the
specifics, but you can go over here and
create a new landing page and choose a
template that you like or simply start from
scratch. So I'm going to go in here to one of
the landing pages that I have been using. It
converts at 43%, which is really great, and
has gotten a lot of people to sign up for my
free Instagram course. So that is the page
here. And when it comes to these six elements
that you want to have on your high converting
landing page, it doesn't really matter what
order you put these things in as long as
they're all on there. Except for the two
things - so you do always want to lead with
the juicy hook and have a form a signup form
for somebody to get on your email list
somewhere at the bottom.
Step number one is to open with your juicy
hook. So that is the first section here. I
have "calling all female entrepreneurs and
business owners: Are you ready to grow an
authentic audience of ideal clients and
customers on Instagram?" Now that is in big
text, it's a big claim. And it's going after
a goal that I know my ideal customers have.
They have businesses and they want to attract
their ideal clients and grow their Instagram
accounts. So that is a good example of a good
juicy hook to open with. Now when it comes to
your juicy hook, the purpose is to get your
readers to go to the next line. When somebody
lands on your landing page, they have a short
attention span and they can easily just click
away. So your juicy hook grabs their
attention and makes them want to learn more.
So your juicy hook can be something like a
polarizing statement, a claim, or a promise
that they really, really want to learn more
about from you.
The second thing you should have on your
landing page is "what is it"? People need to
know what it is they're signing up for,
otherwise, they're not going to give you
their email address and sign up. So this is a
free course. So I scroll down a little bit
and it says right down here, "in this jam
packed boot camp of a five day ecourse, I'm
sharing my proven step by step formula for
growing a targeted authentic audience of
ideal customers and clients on Instagram". So
that is short and sweet. A simple, single
sentence that says exactly what it is. So it
is a five day course delivered over email,
and it tells exactly what it's helping them
do.
The third thing is "Who is it for"? So I've
done this already up at the top, "calling all
female entrepreneurs and business owners",
but it's also again down here. So if you are
a female entrepreneur, that is calling out my
ideal customer. I'm looking for female
entrepreneurs, so that excludes everybody
else. You want to be specific in who you're
targeting and call out exactly who it is for.
So I'm super curious, have you committed to
growing your email yet? This is a mistake I
see a lot of new coaches and creators making,
is that they know they should have an email
list, but they haven't dedicated the time to
grow it or to send content to those leads.
And this is a huge mistake! Because if you're
relying on social media, whether that's
Instagram or YouTube or other platforms, you
don't actually own that platform. You know,
algorithms change, you can get banned,
anything could happen and then your business
is completely screwed. So that's why it is so
important to have an email list in the first
place! Because you can land in your inboxes
of your ideal clients whenever you need to.
So comment below, are you committing to grow
in your email list?
So when it comes to talking about the
problems that your freebie solves, you can
tackle this in a bulleted list. So you can
cover a few of the major ones here, and you
want to bring these up so it comes across
that you know exactly where ideal customers
are coming from. You understand what pains
and problems they're struggling with. And
that builds trust! They can learn to trust
that you know where they're coming from, so
then you know how to get them where they also
want to go, which your freebie will help them
do.
So this part of the landing page illustrates
some of the problems that my ecourse solves.
So, again, here, "tired of watching your
numbers on Instagram go up and down like a
roller coaster", or "constantly wondering why
the algorithm has it out for you, and why you
can't seem to get the attention of your ideal
clients no matter what you do?" So these are
problems that I know my ideal customers or
clients are struggling with. And I'm looking
to address those in this freebie.
So for the outcome of your freebie, you want
to focus on the transformation. What are the
tangible outcomes of somebody taking the
advice in your freebie and putting it into
action? So you want to focus on that. Paint
that picture and get them really excited to
change their life and get to that point that
they're aiming for. So an example of the
outcomes comes all the way down here. So I'm
not going to read them all. But these are
things that my ecourse is going to help. I've
done the research on this, and I've found out
exactly what my ideal customers or clients
are struggling with. And I am outlining what
their life is going to look like afterwards,
how I'm going to solve those problems and how
much easier life is going to be afterwards.
So I'm going to teach them how they can get
off the hamster wheel of gaining five
followers one day and then losing them the
next. I'm going to show them how to stop
doing that. I'm going to help them pinpoint
exactly what's holding them back from
succeeding, so they can start getting that
recognition that they want, among other
things that are on the list here. These are
things that I know my ideal customers or
clients really want to achieve, and
highlighting a few of them, whether that's in
the bullet list or in text and copy somewhere
on your landing page, will help them make
that decision to sign up and give you their
email address.
If you can, use numbers and data because this
makes it a lot more compelling. So say your
freebie helps somebody get to their first
thousand email subscribers. Using that
number, saying "you can get your first
thousand subscribers in the next 60 days".
Those really make people want to download
your thing and learn from you because it is
super specific.
And the last and final thing you should have
on your landing page is your CTA and your
signup form. So again, your CTA calls them to
action, and you want them to sign up, to
enter their email address, and start taking
the steps towards that outcome that you've
promised them. So my free course promises to
help them grow their audience on Instagram.
So I've made my CTA "ready to grow your
audience?" And then I've made the text on my
button to "grow my Instagram". You want your
text, your CTAs, and all of that to be action
oriented. So instead of just putting in
"subscribe" or "sign up", I've made it action
oriented and I have included copy that
illustrates the outcome that they want.
And when you're setting this up, you want to
make sure you have your integrations set up.
So I'm using ConvertKit. So I can go over
here, after I click on my form, and I can
choose which provider I want to use and then
choose which form I want to integrate it
with, so that people get the right freebie
when they sign up. But you'll need to set
that up with whatever you're using, whether
it's ConvertKit, whether that is Active
Campaign, MailChimp, or something else. And
that's also where you set your fields. So if
you want to collect just the email, or you
want to add other fields other than first
name or email, you can add that in here. And
then the third is the action. So I have a
thank you page set up that they get directed
to, but you can also just have them remain on
the page or get a simple thank you for
submitting notification.
So after you've done that you have everything
you need to have a high converting landing
page! But there are a few things you should
not have on your landing page if you want it
to do the heavy lifting for you and for your
business. So the first thing is a landing
page has a single purpose. And that is to get
people to sign up for your list, right? You
want them to give you their email so they can
get whatever it is you're offering them. Now,
when you have that, your regular navigation
that's usually at the top of your website or
blog, that can be distracting. You don't want
people to click away to some other thing on
your website, you want it to be very clear
that this is the way we want you to go. And
this is what we want you to do. So there
shouldn't be links going to any other place
on your website other than your form to sign
up for your email list.
So picture it as a road. You have this
highway and you want your prospects to go
straight down to the destination. And having
other links and other things on your landing
page is like putting on different off ramps
that go to other places. And that really
defeats the purpose, and will make it so
fewer people get to where you want them to
go.
Creating your landing page is just one of the
first steps of growing your list, because you
also have to put in a little bit of effort in
order to grow it and to get people signing
up. You need to send traffic to your landing
page in order to get signups, right? So to
help you do that as quickly and efficiently
as possible, I've put together this guide
here, where you can learn to gain your first
thousand subscribers so you can grow your
list and scale your business. With this
toolkit, you'll get my step by step
instructions on how to create a really great
freebie that your audience really, really
wants to get their hands on, how to set up
your email list, and how to promote it on
various platforms - on Instagram, on YouTube,
or wherever you are promoting your freebies
on those platforms - in order to get that
traffic and to grow your list. And you can
grab that toolkit at the link in the
description below.
Also, if you want to join an amazing
community of other coaches and creators just
like you, I'd love to invite you to join my
exclusive free Facebook group the Course Boss
Club. Inside you not only get access to this
amazing community of like minded
entrepreneurs, I'll also be in there every
weekday dropping knowledge and my best tips
and tricks on how to grow and scale your
online course based business. Again, you can
join that at the link in the description
below.
Check out these videos next if you are ready
to take your course business to the next
level. And if you enjoyed this video, please
hit the like button, hit subscribe, and share
it with a friend who could also benefit. See
you next time!