There is no need to explain the importance of LinkedIn nowadays.
That’s why it is worth investing some time into improving it and, of course, into improving
your LinkedIn Summary.
Writing a LinkedIn summary isn’t exactly easy, it takes some thinking especially if
you don’t have a formula to follow.
Since for many of us a LinkedIn Summary isn’t just a tool to impress hiring managers and
recruiters.
It is also a business card for your possible clients, or collaborators interested in working
with you.
I am Marat from EMMOTION - myemmotion.com, Career Services Agency, and in this video
I’ll be giving you a formula to write a good LinkedIn Summary and 5 steps to make
it stand out.
And if you stick with me till the end, I also share LinkedIn Summary examples, which will
serve you as an inspiration while implementing everything discussed in this video.
If you haven’t subscribed to my channel yet, then please hit subscribe and enable
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Also thumb up the video if you feel it’s been useful.
So, LinkedIn Summary should give your reader a clear idea of the following points:
Who you are as a professional, What your background has been so far,
Which value you bring to the table and What your professional goals are.
There you have your LinkedIn Summary Formula.
Now let me break this down further:
- If you already have a complete LinkedIn profile, with a good profile photo and a headline
let’s proceed to the step number 1: Use the first person while writing your LinkedIn
Summary.
Some people still mistakenly treat Linkedin as an online resume and write in 3rd person.
Just think about meeting a person for the first time.
You would not introduce yourself in 3rd person, right?
Apply this same technique to your LinkedIn Summary: always write in the first person.
The summary is where you quickly discuss your skills, experience and professional interests.
You can even call it your Professional Story or your Digital Elevator pitch.
It is so much real and personal speaking in first person and it will definitely make a
stronger impact on anyone who is checking your profile.
Step 2.
Start with who you are and what your background has been.
This is a professional summary, so start with presenting yourself professionally.
A brief description of what you do.
Then include information on your past background, studies or education, in case you don’t
have professional experience yet.
Think how your summary should speak to the industry you work at or the industry you would
like to work at.
Which parts of what you do are the most relevant to businesses or professionals that you would
like to be viewed by.
Focus on those specific areas and keywords you would like to be searched for.
Step 3.
Mention what you bring to the table!
Ask yourself: why would someone want to work with you?
What do you bring to the table?
Include these skills and capabilities that make you stand out.
Provide data to back up your results.
Maybe one or two impressive data points which you’ve achieved through your professional
expertise and which is worth mentioning.
For example, you can say, "In my recent role, I increased unit sales goals by 90% and generated
over $80,000 in revenue just in six months and without prior training."
And if you haven’t had experience, link your accomplishments to your studies.
Step 4.
Add some personality to your summary, a human connection point.
Don’t be afraid including a piece of information about yourself which might show your personality.
Maybe something you have experienced in life, something that would allow others to connect
with you on a more human level.
Maybe a brief personal interest.
This will help to break the ice and motivate others into starting a professional relationship
with you.
Step 5.
End your summary by asking what you want.
Think about what you want your audience to do after reading your summary.
An invitation to connect?
Driving them to your online portfolio, your website or product?
contacting you through email?
Adapt your LinkedIn Summary ending to what your current LinkedIn goals are.
It all depends on that, ask your audience what you’d like them to do and you will
most likely get what you want.
And just as I promised, here are LinkedIn Summaries, which you could use as an inspiration
for yours:
EXAMPLE 1:
I have over 10 years of experience in software development.
To say that coding is a passion is an understatement, as it is a love that has continuously helped
me overcome obstacles, embrace challenges, and keep my career moving forward.
Recently, I have stepped into the role of project manager, including the work of other
software developers and other technical experts to ensure the solution was developed correctly,
on-time, and on-budget.
I have raised code efficiency 35%, cut lead times 20% and Raised client retention 40%.
I’m experienced in programming languages, including JavaScript, HTML, CSS, Python and
AngularJS, and I’m always adding new skills to my professional range.
I’m eager to meet other software engineers in the area, so feel free to connect!
EXAMPLE 2.
"As a sales coach specializing in assisting small teams of up to 10 people.
I optimize their time and workflows so businesses can grow without adding more headcount.
I increased revenue in 30% and reduced the operating budget by 20% on average per client
this year.
My ability to identify and implement data-driven strategies and build genuine relationships
lead to greater customer satisfaction, scoring 90% in yearly customer satisfaction surveys.
When I’m not working, I really enjoy spending time swimming.
I was once a competitive swimmer, and it’s still my passion.
It keeps me healthy and it’s a great de-stressor.
It ensures that I’m always at my best while at work.
My previous client portfolio includes: “mention clients”…
You can reach me at “your email” or book time on my calendar here: “Share the link”.”
If you need further LinkedIn Summary Example you can always look me up check out mine.
Remember you have 2000 characters to make your LinkedIn Summary stand out.
Don’t make it too extensive, don’t start a LinkedIn summary just for the sake of it.
It’s better not having a summary at all, rather than rambling it into something long
and boring.
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