You batter believe it.
Kaeli wrote it. Yeah.
Want your offer to sell like hotcakes?
If you've ever wanted to launch a product for your business,
I'm talking an ebook, an online course, or digital products,
then you're in the right place because today I'm taking you behind the scenes of
my most recent product launch. That's right. I'm sharing all the details.
You batter believe it.
And stay tuned until the end where I'll share a fairly simple step that a lot of
people miss,
but it could make you a lot more money when you launch your product.
The framework that I'm about to teach you is exactly what I followed for my most
recent launch of Story Vault, and suffice to say,
this was my most successful launch ever.
This is also the framework that I teach in depth to my students inside my
coaching program.
I'm Elise Darma and I've taught thousands of entrepreneurs like yourself,
how to use Instagram so that it's actually a revenue stream in your business.
And today I'm teaching you how to successfully launch a product.
So let's dive in.
Here is my five-part framework on how to launch a brand new product.
The first phase is the idea phase. It all starts with the idea,
so how do you generate an idea for a brand new product?
You have to keep a close eye on your industry. What trends are you noticing?
What other products are doing well in your industry?
Take a look at the products that are selling.
Notice what people are actually paying for and then think,
where can you improve on that?
Where are their flaws on the products that people are buying today?
One hint here is if you see a product launch in your industry and it's kind of
triggering like on an emotional level, it makes you angry or jealous,
that's a really good sign for you personally that this is a product you should
keep your eye on and do a little digging into.
The thing is when you create a new product,
you have to make sure you're solving a problem for your target audience and
while you see that they're already buying products in your industry,
this is a really good thing.
That means that this product idea has been validated in your market,
so take it a step further.
How can you fix the flaws or the gaps where the holes in the product that your
audience is currently buying? When you're in this brainstorming mode,
the key to this is asking yourself this.
What would make this product offer an absolute no brainer for someone to buy?
Is it going to be the level of quality?
Is it going to be the sheer amount of things you're going to put in the product?
Is it going to be the strategy, the story behind it?
Is it going to be the price point?
There's a lot of ways you can differentiate yourself,
so think for your target market,
what would make your brand new product an absolute no brainer?
The second phase of the framework is mapping your offer. Now,
this is just for you, but it's time for you to put pen to paper.
Or if you use a project management tool like Asana,
it's time for you to type out every single detail.
This is the phase where you need to explicitly say, like, write out,
what is your product exactly, who is it for,
why is it high value,
what's going to be inside it and what makes this one different from the other
products that are already out there in your market.
I'm looking at when I mapped out the offer for Story Vault and here are all the
questions I answered, what is it? Why is it high value? What is the product?
Literally, what is it? Why is it different? Who this is for?
What's the format of the product? What are the product details,
so all the features and the bonuses that come into it and then I mapped out what
happens after they buy the product and I'm going to get to that at the end.
The next phase of my five-part framework is the survey phase.
Hear me out.
I know a lot of times we feel like sending out a survey to our audience is a
waste of time or we might feel like a survey is just slowing us down. I mean,
we have all this momentum from this amazing idea. Let's run with it, right?
But truthfully I found that the survey phase is the most important part of this
entire framework.
The survey phase is key for validating your idea before you invest your time or
money into actually creating it.
So my tips for sending out a survey to your warm audience is to give them an
incentive, give them a bonus or a reward for taking the survey.
It could just be their name being entered into a draw to win a one on one
session with you,
but make sure there's an incentive like an award and also let them know that by
taking the survey they are going to get hints as to what secret product you're
working on.
So those in your audience who are very curious are going to be more likely to
take the survey so that they can kind of get a sense of what you're working on.
After your survey,
you're then going to want to move to the project plan phase so you can only move
onto this phase if your survey has been sent out and majority of your audience
has responded favorably to your product idea. If they don't,
then you're going to want to go back to square one,
but if majority of your audience is onboard for this product idea,
you're going to actually move all your notes that you did in step two into a
project management tool and I don't just mean like put the paragraphs of
information into it.
You're actually going to start assigning tasks and you're going to assign one
person to every task with a deadline.
This is the phase where you're going to want to brainstorm every single little
task that needs to get done in order to make this product a reality and like I
said, you're going to want to set due dates because that's how things get done.
The earlier you think about all the moving parts that are going to happen to
build this product,
the more you can involve your team members or contractors that you work with.
Hint hint.
This is a part of my story about product launch where I kind of failed and
dropped the ball,
but luckily my team members were flexible and could deal with last minute
requests from me. As my team member says,
plan as far as possible in advance. Those dates will crepe up on you.
Crepe, crepe up on you. A word of warning here.
Since this is a brand new product offer,
I recommend to spend as little of your budget as possible on this product
launch.
Don't hire a $10,000 sales page copywriter because copywriting isn't in your
zone of genius.
Do the best you can with what you have and only after your product has been
validated with paying customers.
Can you then take some of that revenue and reinvest it into your product to give
it a more polished look?
The last phase after you've built the product out according to your project
plan, is the launch plan.
So here's what I recommend to launch the product.
Start with a small waitlist first.
So maybe you just send it to all the people who responded to your survey.
The reason why you want to start small is because you want to use this phase to
test out any bugs or flaws in the tech or your checkout pages.
Basically anything that can interrupt the customer journey.
Once you've gone through this step,
then you can share it to your warmer audience. So your entire email list,
all your Instagram followers.
Basically everyone you know should hear about this product. Now,
what's the simple step that I recommend you do at the end that a lot of people
skip? Well, it's adding in an upsell. If you can swing it,
I recommend to add in a one-time offer onto your checkout page.
Maybe it's a really good deal on something that you don't publicly offer because
what this does is help to increase your average cart value. Now,
if this is too much and you just want to get your product out there,
that's okay.
You can always play around with adding in an upsell to your product after you've
launched it.
Just keep in mind that whatever you choose as your upsell or your onetime offer,
it still has to be a no brainer offer for your audience. So there you have it.
My five-part framework on how to successfully launch a brand new product.
Those are the five steps I followed to recently launched Story Vault,
which generated over a thousand customers in a month. Now,
if you want to build a community of engaged followers who will become buyers
when you launch your product, then I highly recommend you check out Story Vault.
It is my answer to your Instagram Story problems.
Story Vault is hundreds of prompts and ideas that you can share in your Stories
or in your Facebook posts, your blog posts, wherever.
But these prompts help you guide your customer through their customer journey.
So you choose the prompts depending on what you need.
Maybe you need more eyeballs to your profile, more engagement,
more lead generation, more sales.
You choose the prompts depending on the season you're in,
and then look at your revenue increase to ease revenue and selling like
hotcakes. I'll see you in the next video. The next phase,
the next phase of my framework, the next phase of my five.
Okay.