Want to know how to use stickers in your Instagram stories to increase engagement
and sales with your clients or your customers stay tuned we're going to
cover that in this video all right everybody welcome back my name is Jordan
Steen also known as Cereal Entrepreneur and at this channel we talk all about
starting a marketing agency a personal brand or really building any kind of
online business so if you're interested in any of those topics I just mentioned
then you're going to want to make sure you hit that subscribe button and the
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guides our templates everything else that we do here at this channel so
Instagram stories are really a cool way to get people to engage with your
content without it seeming like it's salesy right it's gonna get them engaged
because there's different types of stickers that you can use in different
situations we're gonna give you some examples today we're gonna go on-screen
on my phone and actually show you some of these stickers and how can they how
they can be used in action but you want to know that you can use these stickers
to get people to engage and that's gonna build your community and the people and
how they communicate with you how they reach out to you and this is ultimately
going to what increase your organic reach which is going to allow you to
reach more people without having to spend a bunch of money or any money at
all because it's organic so on Instagram they've actually built a bunch of cool
stickers you have like a pole sticker you have the rating sticker where you
can drag the face and on how much you love it or don't like it they have the
days sticker like what day it is or what time it is
if the hashtag one the mention the location one and a bunch of other
stickers that are really really useful as far as marketing to an audience and
getting either feedback or getting them just to engage with a specific product
or service or giveaway or event that you're hosting with your business but
we're gonna go ahead and hop on my screen here and actually show you some
of the ideas that I have for you guys and just to get your mind flowing about
using Instagram stories in your marketing content on your content
calendar or even in your ad campaigns but before we do that make sure you stay
tuned to the end of the video because we're also going to show you another
resource that you'll need about creating Instagram ads
that are gonna be super super effective right you want that to happen if you're
gonna create all these stories you should create ads that are effective too
right so you're gonna kind of want to watch both of these videos okay everyone
so I have at this point taking a picture it's a goofy picture of me obviously and
I've set a filter on it that I want to use for the photo if you guys don't know
how to take a story photo at this point you're in a lot of trouble I would
suggest go looking up a video on how to shoot a story we haven't shot a video I
don't think that basic yet but most of you if you don't please go learn that
seriously but most of you if you're marketers you know how to shoot a story
by now so you're gonna shoot the story photo or a video whatever you want to do
and then you're gonna find this little stickers option right up here so what I
want you guys to think about is don't just go shoot videos necessarily every
single day and just put stickers on them and kind of ad-hoc it together meaning
like last minute put it together right actually plan out your stories this is
what we're in the process of building is building processes to take different
stories and shoot all of this video for story content because it takes a lot to
shoot video content for stories so you should shoot it all upfront just some
extra tips for you guys shoot a bunch of promo filler footage and then you can
shoot your stuff free it's you actually organically shooting it that day it's
it's too hard to shoot a bunch of different videos all day unless you're
always on your phone and on that platform but then to take that same
content and translate it to other platforms you need a plan in place right
if you're gonna use snapchat stories Facebook stories YouTube stories
everybody has a story now if you're going to be using all those platforms
congruently then you need to make sure you have a plan in place but once you
get your photo taken and you have your plan in place and you know what sticker
you're gonna use you're gonna come up to this little option right here this
little happy face not this one you're gonna come over to this little sticker
looking face you're gonna click on that and it's gonna bring up all of your
different sticker options so location mentioned hashtag a time you do a poll
gift questions a countdown a rating bar temperature you can take a photo for a
sticker you know Wednesday are what day it is
you all these different Wednesday icons right
you have lit yes all of these different stickers that you can use this is a
great one for marketers because if you're trying to speak right and you're
talking in the message and it's important to hear words you're gonna
want to tell people to turn the sound on why because if they're sound if most
people like nine 80% of people I think is the statistic
go around with their phone with the media off because they don't want to be
in a public place and all of a sudden the sound goes off that's embarrassing
to a lot of people right so you want to tell people to turn the sound on there's
all of these different stickers that you can use I want to show you guys a couple
that I like using also look this is a great one that a lot of people don't
even think to use this one right here tells is basically telling people to
like it right or to engage with it that's what people see when they see
this emblem it means people are engaging either with their profile it's a
notification telling you that something happened right an engagement happen so
this sticker used on the right photo can add engagement to a story so what we're
going to do is we're gonna talk about a bunch of the main ones because these are
my favorite ones and a lot of people's favorite ones obviously because they
entice engagement so what we'll talk about first is the question one
so the question sticker is really cool you just click on it and it's going to
add it to your post then you can even type in a specific question you want to
be asked I can ask that and tell people or tell people basically to respond to
my question then I can actually click on it and move it around the screen it's a
little harder because I'm doing it on desktop instead of using my phone to do
it but you guys see what I mean when you're doing this on your phone it's a
lot easier you can actually drag it and move it around and boom it's set right
and then they can actually respond to you and type something in there and send
it to you the cool thing is you can actually see those responses in
analytics and then go click on that response and reply to it in another
story so that way you're actually engaging with your community publicly
you're answering their questions live and even showing them hey this is who
asked this question here's my response to your question so questions are easily
one of the best ways to get your audience to front to provide feedback
just to engage in general to give you content ideas all kinds of stuff that
are super useful for marketing campaigns it's all about what questions you plan
to ask and planning those questions out is also part of the process you don't
just want to wing your questions have a purpose behind that question so for me
what is your biggest struggle with SMMA that's gonna give me a ton of content
ideas that I can use to create blog articles and YouTube videos about
because if I find a common theme amongst a bunch of people who answer the
question obviously that's a topic that people want to know about right so this
is using these engagement features
basically to find new content ideas and to get feedback from your customers
which obviously is going to make them happier right which means you sell more
and engage more with your your audience so quick question for you guys have you
used the question sticker either on your personal profile stories or any of your
clients or your business profile stories before if you have what kinds of
questions are you asking not like this specific question but are you asking
questions about products or about content or about issues that they're
having with customer support what are what kind of questions are you asking
your customers or your audience rather so the next one guys that we're gonna
talk about I'm gonna do this for my phone because it's actually a lot more
responsive when I do it for my phone but the next one we're going to talk about
is the poll and this is great when you're trying to get feedback on one
topic or another or whether you want to launch a new product or not whether you
should improve a service or not really just again getting more feedback from
people you don't even have to I gave the example of using the question to get
feedback but you can use it in several different ways right it doesn't have to
just get to be about getting feedback from a customer about a product or
service it can be about just about anything that would be relevant to your
audiences so asking a question and then allowing people to respond yes or no
what they think about that specific topic or issue or product or service now
another great one is going to be the rating bar if you click the sticker
you'll see the little rating bar right around I'll hold my mouse over right
around here is the rating bar right and you can actually add that to your page
and you can even add a question if you like you can see you can add a question
and ask them to rate the question to get feedback this again another way to get
feedback or you can do something like a lot of restaurants or people who have
things that are visually appealing like houses things like that they can post
them and use this rating bar kind of twist it off to the side and put it on
here and say what do you think about this you could even add text separately
and say what do you think right and then put this right over the text everything
is pretty much makeable in the way that you would want it to be if you wanted it
to look like a professional designer created these things Instagram is making
it to where the average user can make the things
look just as flashy as if a designer were to create it themselves like a
professional designer right obviously a designer has much more ability than
someone just using a camera phone and putting in the little emojis in the text
but you guys get what I'm saying it makes it to where it's a lot more
engaging no matter who is using this platform it's going to make it engaging
if you use it the right way so the next sticker that we're going to talk about
is another one of my favorite ones it's the countdown and this could be used for
any event that you're running any product launch any big sponsorship
that's happening or taking place whatever you want to do a countdown for
you can do a countdown for and so for example we're doing a digital marketing
school 2.0 version right we're getting all new content we're doing all new
video production because we're much better at what we're doing we're even
adding quizzes and tests to the program we're gonna do the certain sort of
certification the certificate which we've previously done but we're gonna
advertise that more it's gonna be a much much better built and produced course so
we're gonna do a new launch and we would obviously want to do a DMS 2.0 as a
countdown sticker that we do in our stories right so that will be
incorporated into our launch campaign so we'll do DM out DMS 2.0 launch and
then we'll set our time and end date so let's just say we're gonna launch it in
June June 28th and it's an all-day thing boom you can do all day or you can
choose an end date like you can do it you know if it's more than one day or
you can just do all day that day and boom so we have four months three days
and one hour and you can start to let people know ahead of time because it's
all about the pre campaign as well you have to let people know that something
is happening and then follow up follow up and then launch day happens and then
boom everybody gets notified that the launch is live and then all of these
people start to create this organic engagement around your content and boom
tons of more sales start flooding in but this is a great way again to engage
people in your stories and to get them to start buying products it's all about
how you incorporate these stories into your campaign if you're not thinking
about these options and saying okay we need more stories we have a campaign for
this coming up in two months or we're thinking about doing this huge
restaurant event in a month we need to start thinking of how we can incorporate
stories and countdowns not only in our facebook posts and our Instagram posts
and all of that but in our stories feeds and everything like that
because this is where people are at and it's actually much cheaper to advertise
here currently and in messenger so take take advantage of where opportunities
exist it's going to make you happier because your customers will be happier
oh and are you thinking about starting a personal brand in 2019 it's maybe a
YouTube channel or starting a blog or starting an e-commerce store where you
sell products that are related to something that you love if you are then
you want to check out this video we put together in the top right hand corner
I'm telling you guys this is one of the most lucrative niches out there getting
into blogging and youtubing if you know and understand how to create content so
using a mention sticker is the last one I'm going to talk about because people
don't do enough collaboration and I feel like it's because they don't know the
right way is to do it and they don't understand the benefit collaboration is
easily one of the best ways that we get art and bring our brand and our name out
there and that's one of the best ways you can do it with other local
businesses as well for either your clients or with your own agency so to do
a simple collaboration all you have to do is do a story with a mention as you
can see I've put my buddy Ruan Marinho know what's up Ruan on I'll make sure I
know you're gonna probably see this video later so what up but I'm having my
buddy Ruan in here because he and I do content together all the time
and I'm making it about creating a video on using stickers in on using stickers
and what I should do is put on IG and then mention sticker so you guys can see
anybody can take this and make it like decent-looking I'm not a designer I
never have claimed to be but I can take something simple like this and make it
at least more engaging than what I could if it was just me taking a photo and not
having these options to play with stickers so I'm just gonna mess around
with this here get it to where I would want to sit and then boom that's it then
I would add this to stories and that's it it's out and wow that's a weird thing
to see once you get done adding to stories so we're gonna close that out
alright so but you guys get what I'm saying niches stickers are very useful
that was really funny I'm sorry the widget stickers are very useful when
you're trying to incorporate other brands and businesses into your campaign
and reach new audiences so make sure to take advantage of all of the different
sticker features when you're creating content and new campaigns because these
can be used in the ads too but that's it for the Instagram stickers and using
in your campaigns and some ideas to get your minds jogging and understand what
you can actually use this option or these features for but since you stayed
till the end make sure you check out this video in the top right hand corner
on creating Instagram story ads and using them in your campaigns for 2019
thank you guys so much for watching new subscribers thank you guys so much for
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