so i have discussed earlier the ad center now we want to level up a little bit and understand
how to use a facebook business manager so in this video you will learn how you can create
a saved audiences using the facebook business manager so what's really the difference between
like ads creating a audience in the ad center versus on the facebook business
manager there's really huge difference guys because the filters has like ad center has
lesser filters versus on the facebook business manager the facebook business manager
you can exclude a specific person um with its interest or demographic or behavior
hi guys so another facebook ads tutorial and today we will create a custom audience
using the facebook business manager now if you are new to facebook ads i suggest that you check my
playlist um because i have to get started playlist i mean the basic get go tutorial for facebook ads
so if you are not yet familiar with facebook ads i suggest to check the facebook ads center
tutorials instead of jumping here to the facebook business manager so the first
thing you need to learn first is the facebook ad center and if you already good in that jump to
the facebook business manager tutorials okay so this video is all about creating custom audience
using the facebook business manager okay i assume you know already ad center so if you are ready
to dive into the facebook business manager you need to go to thebusiness.facebook.com
and then and then you click this audiences or you can also come up in here and click this
audiences by the way you need to select your the right facebook business manager otherwise
you will be putting your custom audiences into the other account and if you are not familiar
on that i have a tutorial so just check the link description below for more information
now we will create okay this is the task that i need to do i need to create a women shoppers
and also women shoppers engage shoppers so um they have they have similar um liked filtering
but the only disadvantage the only difference in this engaged shoppers is the um behavior that is
called engage shoppers because engage shoppers is more expensive to target
so when you say engage shoppers these are the audience that love online shopping so they are
really active in clicking the add to cart and um clicking on the check out buttons something
like that so okay the first one is we will just create a uh custom um women shoppers so these are
the audience that love shopping that love um some specific pages that is related to fashion industry
but they are they don't have like it's it's a general um audience it's not really specific
that this type of audience are really into um shopping but they love shopping um a thing okay
i hope that makes sense so let's say um you click this one so in order for you to create
a custom audience to click this create audience and click the saved audiences and then you name
your audience i'm going to call that shopper women shoppers default and then these options as well
you can also exclude people that you don't want to target for example pay um
admins of our pages um and since this is an app um this is an app company we want to um
exclude people that are already an app user because our campaign is more about um encouraging
people to download our app okay so we want to exclude those users who already installed the app
and we want also to exclude people that are um yeah i can also exclude people that are um admin
of this fan page but we will not cover that in this video if you want me to create a tutorial for
that just leave a comment down below or i'm gonna also create another version for the like excluding
audiences so yeah but for now we just want to exclude audiences that are so exclude audiences i
need to remove that one instead instead of include i'm gonna remove i'm gonna put that into exclude
so we want to exclude people that already use their app okay for the location thing it's still
the same you want to target united states and then i want to target um audience from age 14 to age 27
27 and then i just want to target women so we really want to separate women audiences and men
audiences so we can see like who are performing well and what are the what are the costs for
result for by gender or in by individual gender what are their cost per result so women and then
the language um just english english oh and then for the detailed targeting we have again on my at
my other video that the basic ad basic creating custom audiences using ad center i've explained
what are the types of detailed targeting so we have three types of detailed of yeah three
types of detailed targeting the first one is the demographic demographic and then the second one is
interest and then the behavior if you want to know more about that um make sure you check
my other video um i'm gonna put it on the link description below okay for the detail targeting i
want to target so i have some few lists in here so i want to target those people that are interested
into our um competitors or not not just not really in direct competitors but i would say
indirect competitors so i want to target not the employers of the aces but i want to target
those people that are interested in asos so something like that they are different when
you are targeting employer in aces versus on audience that are interested in asus
you really have different audience so you really need to be careful in terms of targeting the
right interest targeting the right demographic and behavior okay another sample we can do as well is
target people for those um i want to target people that loved discount coupons so probably they
are shoppers and they always use discount codes for to the ecommerce website just like an ace host
and also i want to target since my this website or this app is more into fashion related thing
things so we want to target people that love um trendy fashion okay we are already in that
interest part now we can narrow we can add more um instead of interest we can also come up with
behavior okay so behavior um for the behavior let's try to come up with
facebook access mobile or yeah facebook access mobile so i want to target those people that are
using um mobile specifically for um iphone only so our app only works on iphone so i don't want
to target people that are not using iphone or using android devices or it should be iphone so
that's really the purpose of detailed targeting by the way iphone users or ios users are more
expensive versus on android users that's what i've learned from the facebook expert thing i mean he's
saying that it's a bit expensive over the android users and now and now you can also target like
you can also target a position so let's say for example you want to target people that
are somewhat in grade weight greatly graduated or in high school or undergraduate you can also
work on that or um let's say you want to target people who are students in yale university there
is also option for that for the demographic so i don't want to be go i don't want to go crazy
on that because this our audience is a bit um it's not too complicated because we just want to target
gen z people and yeah so that's it now you can also exclude something in here so to avoid you
know avoid um targeting fake accounts so one of the fake accounts are not really it's not really
fake accounts but most of these fake accounts works on krusty krubs um yeah what's the spelling
of krusty krabs yeah so um i don't want people interested in krusty krob interested in works on
crusty crop as well as job employee and i don't also want to exclude people who are employer of
facebook app and a lot more so as you can see here if we come if we can go further here we have over
data is not yet available it looks like facebook has an issue but
there is there should be an options in here to see like how many
audiences a potential audience you can get on this part so that's really how it works there
facebook and then men and then i just want women then the languages should be english so detailed
targeting i have like the interest i also have the demographic and i also have the behavior now this
is not yet finished i'm going to finalize all of this stuff in here um yeah but this is the get go
like when you are in terms of you are targeting an audience you need to come up with the right people
based on their behaviors based on their interests and based on the demographic if it is applicable
and for the connections as well um i would say this will be more into retargeting thing so if
they did not convert into your goals or let's say for example your your your ad is all about app
install or conversion but they did not they did not um convert then you can come up with this part
like people who like the page you want to target them or friends of people who like your page
but instead of using this custom custom audience i would say you need to use the um what do you call
that it's not custom audience it's also not to look like yeah instead of using saved audience
you need to use the custom audience okay so that's it guys i'm gonna after you're done with that you
need to click the create save audience and for now in this part in here it's still unavailable
it may take a few minutes to see the size of your audience but yeah the smaller the size is it's
it's the better because it will kind of like you are optimizing your audience as possible
and as you can see in here like people who like or interrupted their fan pages have 6
000 stats and then people who are interested um interacted and our instagram has 220 000
reach so sizes so i'm gonna if you want to edit this um save audiences you can just click this one
and then you click the actions and then click the edit and you can add more um filters there and i'm
going to add more filters i need to work on the filters so let's just keep that audience like that
and yeah i need to add more filters and that is the get-go of creating a save audience on
facebook business manager i hope this has been helpful and make sure you subscribe
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