My dream was always that we could play in any random shirt,
but if you watched us play, you would say, "Ah, that's Liverpool."
For me it was not a disappointment.
They won it, we didn't win it - done.
We won the Champions League final - great, let's carry on.
The more important information for me was how good we can be.
If we are really concentrated, really focused and if we improve a couple of things,
we can get even better. That was our motivation -
using the last season as a basis, not as a sign of how close it can be
and how much it can hurt.
Of course it hurts, but it's not the pain you have when somebody...
It's just that you can decide how much it hurts and what you make with that information.
We decided to use the information that we are now a really good football team.
And if we are a really good football team, then we have to win football games,
so now it's about us deciding how many football games we will win.
We really take each game, game by game,
and it's the most important game in our lives, because it's the only one we're playing.
The history of this club is so big.
And it was all about winning, but it always caused the following generations problems.
Because everybody thought, "We are just not good enough."
It's like if your grandfather did something and your father was also really good,
and now you are coming along and trying to do what they did,
in a different time, in a different environment and circumstances and all that stuff.
You will never be happy, so get rid of that!
You are your own person, so come on, let's use your skills,
and that's exactly what we did.
Of course the boys bought into that, but the people as well.
So that was the most important thing, it really gave us the chance to start new.
Still great, still wonderful, absolutely sensational,
but now we are in charge and now we have to do our best.
Now we have players where the kids of today will talk in the future
about their wonderful past, so, that's how it is.
When we have this agreement, everything was fine, everything was good,
that's why we talked, that's why we signed you,
but from now on I expect much more.
For that, he gets more than he ever got before;
more attention, more education, hopefully better training -
that's a clear agreement.
If he's not happy with one of these parts, he can come to me and tell me.
"You told me that, it didn't happen."
If I am not happy with one of the things he agreed, I will go to him and tell him.
"You said this and that, you didn't do that - why?"
This is a clear deal, but a handshake deal, not written down.
We have a few clear rules [of] how we want to play,
how we want to defend, where we want to defend,
where we want to pass, actually.
It's not that we have a book, I give it to you, you read it and then you know it.
So these are the kinds of things - how lively are we, how positive,
how brave? Absolutely important for the boys.
Through all the ranks, through all the teams.
Is a 10-year-old too young for it?
I'm not an expert, it's not that intense actually,
it's just a specific way,
but at 17/18/19/20 you are for sure old enough
and that's exactly the moment when you have...
My dream was always that we could play in any random shirt,
but if you watched us play you would say, "Ah, that's Liverpool."
The identity is that clear, that everybody would say,
"Oh, that's Liverpool."
And that's what we try.