- Wondering how to create social media videos?
By the end of this training,
you will know how to create engaging videos
for any of the major social networks,
including what size they need to be
on each of the social networks,
how to do them without making the mistakes
that many others have made before you, including me,
and how easy it is to get started without meeting
any fancy expensive software.
All right, let's get into it.
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My name is Jerry Potter.
Yes, it rhymes with the boy wizard,
and in this video,
I'm going to show you how to create social media videos
for your business.
Now, video is the future of social media.
It's also the now of social media.
But look at the fastest rising platforms.
You've got Instagram Stories and now reels, TikTok,
all of these are video-based.
Plus, Facebook founder Mark Zuckerberg says Facebook's
probably going to be almost all video
in the next couple of years.
Even LinkedIn is adding LinkedIn Stories.
So we are going into video
and it's a great time to start making videos on social media
for your business.
So today, I'm going to show you
the four important steps to take
to make great social media videos,
and by the way,
social media videos have some unique best practices
that just don't apply in other parts of the video world,
and I'll make sure you know them in this training.
First, you need to choose the size of your video,
and by size, I mean the dimensions of your video.
And now, if you're creating a video
that you're hoping to post the same one
across a bunch of different social networks,
like the feeds on Facebook, LinkedIn, and Instagram,
the best overall size is square.
That's 1080 pixels by 1080 pixels.
Square videos perform the best
because they take up more screen space,
especially on smartphones
so they hold more attention for your viewers.
So when shouldn't your videos be square on social media?
Well, for any of the stories platforms,
Snapchat Stories, Instagram Stories, Facebook Stories,
any of those,
these are all going to be vertical or portrait videos.
It's a nine by 16 ratio
or often better known as 1080 by 1920 pixels.
The other place you would use this size is on IGTV,
which prefers vertical video as well,
and the third size that's most common on social media
is widescreen or 16 by nine or 1920 by 1080 pixels.
All of these are the same size.
You just might see them listed in different ways
in different places.
These are widescreen videos.
They do well here on YouTube,
but generally, not great on other social media platforms
because again, when somebody's scrolling the feed,
it takes up so little space.
Now you can put a widescreen video on IGTV,
and then, if your viewer rotates their phone,
they can watch it full screen.
Now, if you're creating the same video
in different sizes or dimensions,
so it looks best on all of the platforms
you're going to post it on,
I find it easier to use a tool
that will automatically resize your videos like InVideo,
so you can take a square video and automatically convert it
to a vertical or portrait video,
and sometimes, it looks great with one click,
other times you might need to adjust a couple of things
before you're done, but either way, a huge time saver.
And by the way, if you've never used InVideo,
in just a second, I'm going to tell you
how you can not only try it out for free,
but if you decide you love it
and you want to go with one of their paid subscriptions,
I've got a special code for you to get 50% off.
So once you've chosen the size,
the next step that's so important for social media videos
compared to some other video platforms
is you've got to figure out what's your hook.
How are you going to get their attention immediately?
'Cause you imagine,
people are just scrolling the feed
and they did not even sit down to watch videos.
They may just be catching up with colleagues,
friends, family, and then your video pops up.
So you've got to have a hook that's going to suck them in
and you need to do it within about two seconds.
So think about what that hook is going to be for your video.
Third thing for social media videos,
if there's any way you can make it
so it's easy to watch without sound, you should.
Now here I am speaking on a video and it's like,
well, videos without sound, why?
85% of videos on Facebook are watched on mute,
and I bet it's pretty similar for Instagram
and LinkedIn as well.
So how can you make it consumable for somebody
with the sound off?
Well, for one, at a minimum, you could add captions,
but you also might be able to add other words on the screen
or different verbal cues so that it's still entertaining
and engaging without them having the sound on.
Now your video should still have sound,
but it should make it better,
not necessarily have it be required.
And then fourth, you need to choose software
to edit your social media videos.
And I get asked all the time,
hey, what video software do you use?
And I use a variety of different tools
depending on what exactly I'm trying to do.
But when it comes to making videos quickly
for social media and different sizes,
my go to has been InVideo,
the one I mentioned just a second ago.
When you get here, you'll see
they actually have thousands of different templates.
You could start off here and say, all right, today,
I want to make something for my Facebook newsfeed.
I click on that.
And then down below,
these are all templates that are available to you
and you just go in and customize them
and make your own video.
Switch to Facebook Story,
and now, there are all these vertical ones designed
for Facebook Stories
or you can actually search by different topics.
For example, they have the suggestion here
to search for real estate.
You can see they're sorted by size.
So let's just pick one and click on it.
That's a widescreen one.
Loads it up.
Now I've got my logo and my brand colors already in here,
so you notice it automatically added my logo,
obviously, I'm not a real estate agent,
to the video, and it's right there.
They also include tons of royalty free videos
and photos that you can use in your videos.
Now obviously, if you were listing a home,
you'd probably want to use a picture of the actual house,
but I can just drag this in there, replace it,
and now it's got that one,
come over here,
update the text
to the actual price, square footage,
whatever else you were putting up here,
play it back.
This shows you exactly what it's going to look like.
And then when you're done,
you just hit export
and your video will be ready in a few minutes.
And of course, if you don't want to use a template,
they've got blank templates that you can start with
and build from scratch
or they've got this text to video feature,
come down, choose one of these that you like,
and then you put in your headline,
so this could be a headline of a blog,
it could be a post you were going to write anyway,
and then paste your story into here,
and it'll automatically turn it into a video,
and then you can, of course, replace images or videos
if you want, tweak anything that doesn't look quite right,
but you do all of this in your web browser,
and you've basically turned a piece of copy
that you've written into a video.
And if it is a blog post,
you can actually just paste the link in, hit fetch.
It'll pull the copy right in.
Then you click on the lines that you want
and it'll drop them in as different scenes
over here on the right,
and in less than a minute, it turned it into a video,
even pulling images from their libraries
to match what the text is about.
So if you want to try out InVideo for free,
you absolutely can.
You can find my link down in the description of this video.
And then, if you decide to upgrade
to one of their paid plans, which I highly recommend,
because you can do so much more with it,
you can get 50% off just for being a member
of our Five Minute Social Media community,
and all that information, again,
is down in the description of this video.
Thank you so much for watching.
If this was helpful, take a second,
give this video a like, leave me a comment.
I love seeing your comments and feedback
and thank you for supporting not only me
at Five Minute Social Media,
but also my two tiny superheroes at home.