looking at the comments from you guys the amateur versus pro graphic design series has
been super super helpful and so today i've decided to gather some of the best moments
from that series and compile it into a single video each section is a little reminder of your
design workflow and how you can elevate it from amateurish to being more professional in quality
and if you are struggling with your design concepts or your kind of skill level just
realize everybody starts at the beginning you know we just need to perform and progress as we move
through our journey of our graphic design career but first let's look at what i did correctly for
the logo type i used an uppercase sensor font which i do think works well however the specific
sans serif font i don't think is adequate enough and also i think the negative space on the
symbol of the m using the screw is a pretty good concept it's pretty neat and it could
go places if it was developed more one of the biggest drawbacks on this design was the layouts
now this is something that many people really don't think about too much when considering
logo design flaws and that is the technical aspects of the logo we can see that things aren't
aligned there's different thicknesses of the square around the m and it just looks very unneat
unprofessional and untidy and so again using my original concept and just building on that using
the same elements provided here are two different versions of that logo that i think do look a lot
better and they're a lot more neat you can see everything is aligned properly and i've changed
up that logo type so there's some contrast going on and it does come across as more professional
and so we've arrived at a kind of somewhat recent leg that i've worked on and as you can tell this
is already a lot different from the previous logos we've looked at but why do you think this logo
works why is it an efficient logo design firstly technicals it's aligned properly and everything
is flush and spaced out equally this in of itself does allude to a professional design and it will
help the viewer have more peace of mind so to speak subconsciously when looking at your design
and i'm actually going to talk about a few things now that once i started to implement
my logo design projects things began to excel in progression and professionalism one of those is
shape psychology this is something i've spoken about before in this channel and it's hugely
important utilizing shape psychology can tap into people's emotions and their triggers and then thus
you can market the logo and the brand to specific people efficiently and if you use the correct
shape psychology relating to the brief then things just kind of gel together a lot easier kind of
like a starting point to build up the logo from the foundations upwards one of the other really
important things is to remove excess junk you know just refine things down to the simplest form while
still having an effective design an example would be that really silly motif i showed you throughout
the entire video that i used on several designs in my past it doesn't need to be there it's just a
random thing i slapped on there because it looked good or i thought it looked good but it didn't
and finally you need to remember what you're doing you are adding value to someone's business
you're not there to make something that looks good or something that's just you know a pretty
or look at my skills in illustrator no you're adding value to a business
someone's come to you because they want to improve their business or they need to market themselves
in a more efficient manner so your job is to solve that problem visually speaking that's all it is
now i don't like how the text layout down here is pretty unlegible and also the third line has very
few words in comparison to the two lines above i also think the main text needs some attention
and finally i'm going to basically change the entire layout to this design and that's because
i don't like this huge orange dividing space i came up with two slightly different revisions
and i can't seem to decide which one i prefer so here's the first one and as you can see i've
dropped that dividing graphic and i've opened up the entire design in orange tones orange is great
to suggest action and movement so it does fit this design i've added some contrast in color
for the main typography and then arrange the text below in a neater more visually appealing manner
the second version is where i flipped the layouts and i have a subtle simpler black text below for
the subheading but which of these designs do you prefer i myself really can't decide
so context is really crucial when designing something for a client
context helps you deliver the message more efficiently and adds an extra depth to the design
so for example let's take a look at this landing page design i've made here if the landing page is
talking about cryptocurrency or bitcoin having a relevant image or an icon that links back to
that textual content is highly efficient and it's going to elevate your designs to the next level
so you can see the before image where i don't have the icon things don't look nearly as professional
as when i add in you do want to try and add some context that the viewer can instantly
understand and relate back to the message of the design and one quick way to do that is with an
icon or an image so here is a nike poster and it is a pretty simple poster and i personally
would prefer some typography on it but it is a very awesome demonstration of contrast
and for this first exercise i would like you to look at this poster look at this design
can you see the three different uses of contrast in this poster yeah that's right there are
three different ways contrast is being used here so let's go over the easiest one first and
foremost we have the contrast of color as you can see here the white against the black or maybe the
white against the orangey pinky color here peachy color and that is obvious it is the first and most
obvious one you would probably realize but what is the second form of contrast on this poster
it is actually shape the contrast of shape as you can see here we have very straight angled pointy
lines running along the entire poster they are contrasted with the smooth curvature of the actual
shoe and the logo itself now this is somewhat subtle to some people or even unrecognizable
but this allows the shoes the product in the sense and also their logo to stand out everything else
is angled straight line so that's the second form of contrast here but can you see the third
so yeah the third form of contrast is texture
if you look closely here there's a kind of sandy color blur texture going on on the background
that is in complete contrast to the shoe itself which looks very smooth and realistic
it's a contrasting texture and again it just alludes the viewer to looking at the shoe itself
i find it interesting how the designer has put black shoes on a black part of the design and
again i would personally prefer some typography going on here too but that's an example of having
three different forms of contrast on one simple design design number four has a pretty major
typography offense but can you see what it is now this one probably jumps out to most people
immediately and it is there glaring you right in the face right now when you're looking at it
so here's the change and the issue in the first design was the line length the length of a body
text line needs to be well thought out and it shouldn't be too short or too long in comparison
to the design this will change on different designs and it is relative but also on the first
design the text was almost touching the design elements on the right which just doesn't look good
now let's take a look at this nike advert campaign what kind of principles do you see at work
right here now right off the bat we have contrast being used in the nike logo itself because it's
the only part of the design that is not black white or gray this creates a focal point for the
viewer and it also draws them into the design it also gives some brand recognition to nike itself
the typography also utilizes contrast with the first two words being white and then the final
word being in black this again creates some interest for the design we also have some
asymmetrical balance because to the right of the design you have everything filled up in a large
space in terms of the imagery and then to the left we have some negative space with a smallish kind
of group of typography and this could actually also fall into the principle of proximity
now there's also a nice degree of movement being used as you can see
that her leg is guiding the viewer's eye towards the nike logo and also the text
and then you have her arm along with the tennis racket moving across down to the bottom right
of the design movement just leads the viewer's eye around the design there is a whole lot more going
on in this design by nike but i would like you just to understand how skillful and professional
designers do not fluke their way into a successful career they do consider every single element and
relate things back to these very fundamental design principles if you're not thinking about
the design principles every time you actually work on something then you are selling yourself short
so it's competition time and i asked you to redesign this 90s music poster and i swear
the quality from the work you guys send me each competition this gets better and better i could
have chosen multiple designs as the winners so don't be too peeved if you don't see yours today
so the first redesign is by mammon mia and i chose this design because it is so fresh and so clean
and impacting compared to the original one i love the tape cassettes concept which does relate back
to the 90s and i did see quite a few people doing this so congrats to those designers as well i
also would say that with this design the body text below the heading is quite difficult to read so it
would need increasing in size or maybe just place a darker color behind it or something like that
so the second design was by anashan and again this was a really fresh and a really unique take on the
original i like the colors that do represent the 90s and also the clean layouts but once again here
i can see issues with the body text below the main heading because the line lengths are too
staggered and too irregular but yet all in all it was a very interesting take on the original design
the third design was by pixel creations and this design is good because it has taken the
original concept and style and used that same style to make their own layouts and version
but again for the third time the body text below the main heading has some issues it is too close
to the main heading but also there is an orphan on the last line or in other terms there is just a
single word on that last line that's a pretty big no-no in terms of typography layouts via well done
to everyone who won today's competition and of course to everyone who entered because there were
a lot of great designs out there i could have chosen i have more new content coming on this
channel i have more competitions and i'm going to keep making videos that resonate with you and do
help your graphic design career if you want to see something specific on this channel just let
me know in the comment section below and until next time guys design your future today peace
you