Sellita is a Swiss movement manufacturer founded in 1950 in La Chaux-de-Fonds
and it's still active in La Chaux-de-Fonds. We are one of the biggest mechanical movement producers of Switzerland.
We do more than 1 million movements a year in-house.
We are fully independent, meaning any brand can come to us and order
movements and we do them on order. So we have a general catalog, we do also
specific movements depending on the request of our clients. So in a nutshell we are a supplier to the whole industry.
We cover everything from simple automatics three-hand up to a complicated
automatic chronograph with a lot of variation in between
starting from an automatic man's watch ending up to an elegant ultra slim ladies watch. So we serve a very
broad range which allows our clients to build up an entire collection.
We also develop our own machinery to produce these movements in these high volumes so we have an own engineering
department just dedicated to that, and
also process engineering machinery engineering and of course movement development, up to laboratories where we'll do all the testing of
oils, so we are fully integrated in the perspective of a laboratory,
like microscopes with electronic microscopes of the highest standard off of testing. We also supply
components to ETA movement as we have been one of the biggest
movement assembler for ETA for 30 years.
We are really an open company to any kind of collaboration, but our main business and most of our clients
they really rely on us to having fully made, decorated and delivered movement, so all this requires a very very tough and
well-organized company.
The industry more than ever needs very reliable to very
realistic costs movement
so I strongly believe and the history has shown it that big movement suppliers always play a key role in the growth of the industry,
that all small manufacturer products is always very nice
but the real industry or the core industry needs very reliable and mass-produced movements
and we have a key role to play due to our full independence. We have a single Swiss owner,
it's a very clear structure for all our clients,
we have no conflicts of interest. And on the development side of things
we are bringing every year small improvements, which might not be obvious for the end consumer, but which are very important for the brands
but on the biggest scope of things of course we work on the next generation of movements with different functions, different power reserves,
but still in the price range, which makes also the final watch both reliable and affordable by a broader audience.
But of course all we do, all the perspective is always to improve the service,
so it's very rare that we are on the front scene like today because it's not our aim and it's not our
Our Raison d'être is to serve clients.
We're also increasing again the company next year by five thousand square metres by building a
fully new building, so I think really the key role of Sellita within the industry is
to be an open door for everyone and everyone is welcome as a client might it be a small or a huge
company. Everybody can buy a movement from us and this is how the future will look like.