MALE SPEAKER: Which brings our event to its closing moments,
and gives me great pleasure to invite the person who
brought it all together onto stage.
Mr. Rupert Whitehead.
[APPLAUSE]
Thank you, Rupert.
And some closing words.
RUPERT WHITEHEAD: Well, thank you everybody.
I mean, when we were first putting this event together,
I was trying to think about how we could squeeze the Google
world for developers-- or games developers--
into one single day.
And we've had a really crammed day,
but I don't think we've actually managed to cover everything.
So we haven't touched Chromecast,
we haven't touched the web as much as we could have done,
and there have just been hints about some
of these other things around the edges.
It's a big world, but it's a really exciting place.
So in terms of what I wanted people
to get out of this, first of all,
it's understanding a little bit more
about where Google plays in this space.
So what is it that we're doing the makes us relevant
and will help you in your world as games developers?
So I hope we've got more of an idea of that now.
The second thing is, as we've dived into the details
of things like AdMob, things like Google+,
things like Games Play services, you can see how that is going
to add concrete value to your studios as well.
And I hope also, you've got the chance
to meet some really interesting people
and chatted to them in the break.
So if you've ticked all of those three things,
I think we've done pretty well today.
Now, it's actually kind of an exciting time in Google,
because there's stuff that's being announced all the time.
And literally, at this minute, there's
breaking news coming from San Francisco.
We've got a big Cloud event that's running there.
And Urs, who heads up our infrastructure, that
runs all of our Google services, is
making a big announcement about Cloud.
And he's making an announcement on a number
of different points.
So I haven't been able to share slides with you on this,
but I wanted to give you some of the headlines,
so you can go away, think about that.
And take that with you.
And the first big change is around price.
So in Google, we're a little bit concerned in the sense
that you've got Moore's Law.
And that's creating an erosion of price on hardware,
but you're not necessarily getting those price
reductions-- in the erosion of price
on hardware-- that gets translated to you as a Cloud
customer.
So the first big thing that we're actually offering
is a 32% price drop in Compute Engine, a 30% drop for App
Engine, a 68% drop for Cloud Storage,
which is pretty massive, and a huge 85% percent cut
for Big Query-- which we believe is about 75%
cheaper than any other alternative.
So we are expecting this to have a significant impact
on the Cloud landscape as well.
So all of you will have with you some App Credits
as well-- some Cloud Credits-- that you
go in those little note pads.
So use those.
Explore the Cloud platform, and get to know it better,
because it's incredibly cost competitive right now.
The second big announcement that Urs will be talking about,
or is talking about, is about simplicity.
To understand the pricing models of Cloud worlds is complex.
So figuring out things like reserved instances,
and exactly how much you're going to pay is a tricky art.
So what we're actually implementing now
is something called automatic discounts for steady state
workloads.
So that makes it a lot simpler for you.
We check your usage over a monthly period,
and then apply the price drops right at the end of the month,
and so you actually make some massive savings on that
as well.
So in effect, you can save up to about 53% for Compute Engine,
instance is if you've got 24 by 7 usage.
So again, big cost savings there.
He's announcing about new operating system support.
So we'll have Susie and Red Hat support, Windows Server 2008
R2, and we're also supporting Cloud DNS.
And so you can have DNS as a service as well.
And finally, we're also building more
on what Mandy was talking about earlier, blurring
this distinction between infrastructure
as a service and platform as a service.
So making this much more of a continuum.
So in the past, you typically have
some sort of sense of compromise.
If you wanted the auto-scaling functionality of App Engine,
but maybe a language wasn't supported on it,
you might have to go towards Compute Engine,
but you wouldn't have the auto-scale with it.
But now with this hybrid model, with managed VMs, which is now
in production, you can go beyond that traditional compromise.
You run whatever you want, auto-scale it as well,
on App Engine with this managed VM model.
And so summarizing all of that, because that's quite a lot
to take on board there.
I guess you can take away that we're pretty committed
to Cloud, and that's pretty important to us.
Second, we're committed to simplicity.
We want to make it easier to understand the Cloud, easier
to be billed about that, and easier
to be able to predict things.
And third, we are rethinking the way
Cloud computing can be done with this hybrid model.
So ultimately, all of this should save you
time and money and effort.
So lots to talk about there, and lots to take in there.
But the other thing to mention, as well,
is we're going to be running a Cloud roadshow.
So there are going to be 27 locations globally.
And there's one in London, one in Manchester,
various events in the Nordics, Italy, and so on.
So have a look at this URL here, scan it later,
and explore that further.
Because the Cloud roadshow is going
to be where you can learn a lot more about what we're
doing in Cloud, and whether that makes sense for you,
and how it makes sense for you.
So you can get a next level of details
and get much more of an unpacking of these Cloud
announcements than I've been able to do justice to here.
So in our closing words really, a few impressions.
I mean, listening to Dan's talk, there
was a lot to take on board there.
There was the social graph, multiplayer
for iOS and Android, increasing people's ratings,
the Unity support.
But ultimately, when I was looking
at a lot of those pieces that come together,
it's about engagement.
And so how do you create a much more engaging experience
with your players to really build loyalty, build your game
up, and build your following, and ultimately revenue?
And Games Play Services has clearly
got a pretty critical role to do there.
On the analytics side, again, engagement
is another running theme.
How do you make sure you understand
exactly what your customers are doing?
And actually, it ties in quite neatly
to one of the things that came up on the panel.
Because actually, work starts after you launch a game now.
And that's really where analytics fits in quite nicely,
as well.
Beginning to study exactly where it
is that you can retain your users,
retain them, grow them, and create the optimal gaming
experience.
And so hopefully you've got some good sense
of where we go from there.
And on the subject of the panel, one thing
I kind of took away from it-- even though it sounded
like kind of a pessimistic title-- was this
is actually the best time to be a game maker ever.
And I think that kind of comes through consistently
from pretty much all of the talks that we've heard.
We're in a really exciting time.
We're just getting started, in a way.
Lots of the pieces are coming together now
to really be quite transformative
and that's going to be good to see.
With YouTube we learned a lot more
about growing your audience and engagement.
And [INAUDIBLE] talk on their experiences
of growing rapidly and scaling very quickly, I think, show
about that sort of sense of the opportunity
that there is out there for us as an industry-- and for games
developers, in particular-- to go massive.
And understanding that going massive is great,
but being prepared for it and having the right infrastructure
behind you is also a pretty important piece as well.
So that was an excellent talk there.
And [INAUDIBLE] with AdMob talking
about all of these different ways that you can monetize.
Lots of new announcements like the in-app purchase ad formats,
having analytics now more integrated
together, ad network management, the app developer business kit.
All of this driving towards an increased
revenue, which is valuable.
And then we moved on to Addy's talk, with Growing with Google.
And for me, that was about demonstration
we have a much more joined up Google.
This is not just about social network,
it's about the identity layer across Google,
and where identity is important to you,
understanding your users.
So it's about reach, its about discovery,
it's about acquisition, it's about personalization,
it's about retention, and it's about the power
of recommendation to bring new people to your game,
to make it stick here and make it more effective.
And then of course, with Noah's talk, on the future of gaming,
I mean, that's incredibly thought-provoking.
And I think we all feel that it's such an exciting space,
and there's so far that we've still got to go.
It's a nice place to be.
So the last thing to say is thank you all very much,
particularly our speakers, and the events team, and Rich,
for doing a great job MCing, and mostly
to you for making this such a fantastic day.
Thank you.
[APPLAUSE]