- Hey guys!
Welcome back to Part 4 of our social media series.
Today, we're going to explore the next steps
in planning your social strategy
by walking you through the development
of your very own marketing plan.
To recap, in episodes 1 through 3,
we covered how to determine who you're talking to,
what you'll offer, and what platform to use.
So, let's get right into learning
how to take the next step in your marketing plan.
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The key here is to keep it really simple.
We can do that by ensuring that our campaign strategy
includes these four steps.
One, your offer.
We've decided that we're going to give a 20% off voucher.
Two, your audience.
We've decided that our audience are 20 to 34 year olds
who want stylish furniture at an affordable price.
Three, your goal.
Our goal is to build awareness
and build an engaged community.
And four, your strategy.
We've chosen to run a competition
to incentivize our new audience.
So, we asked Morgan to explain how to implement
this campaign strategy to launch our competition
on your social channel and some tips
for how to create really eye-catching posts.
- To launch a competition on your social channel,
I'd recommend publishing three posts.
The first one will be your announcement post.
Something along the lines
of "New Competition, Comment and Win".
The second post is to get the page a bit of momentum.
Mot exactly the same messaging, but more of a reminder.
And finally, your announcement of the winner.
This shows the genuineness of our competition.
Social media is a really visual place,
so it's essential for your post to be eye-catching
and visual to make them stand out so people stop scrolling.
- So like Morgan said,
it's really important to keep it visual.
And if you're not an experienced designer, don't worry.
Not only will our Canva templates help you stay inspired
but our industry experts are here with a few design tips
to help you engage and create
really eye catching social media posts.
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- How often do you scroll through your feed
and suddenly have to pause
because that post is just so good?
A beautifully designed social media post
can help your content stand out from the crowd.
Let's find out how.
- Beautiful design always stops me in my tracks
when I'm looking through the feed,
whether that's a standout color palette or amazing visuals.
It's always gonna grab your attention.
But as a business, once you've got their attention,
it's really important to actually communicate the message
you're trying to show.
Otherwise, there's no value in that post.
That's why clarity is super important.
- If you are ready to take your designs to the next level,
focus on the three Cs, color, contrast, and clarity.
Bright block colors stand out
against the white page and grab attention.
So, have fun with simple combinations
that are the right fit for your brand.
Contrast helps your designs pop out from the feed.
So, try contrasting lights against darks
and create impact with scale.
Clarity matters because the audience
needs to understand your message at a glance.
Keep words to a minimum, font size to a maximum
and let the visuals do the talking.
Follow the three Cs and you'll be designing posts
that stand out from the crowd in no time.
- So color, contrast and clarity.
Make sure you keep all of those in mind
as you develop your marketing plan.
That wraps up the planning chapter of our series.
Make sure you tune into the next episode.
We're gonna get into everyone's favorite topic.
Creating.
We'll use Canva to design stunning post
and communicate your brand's message with clarity.
Don't forget to subscribe so you don't miss out.
Thanks for joining us today, guys.
See you next time.
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