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>> You mentioned that the wine was introduced in January,
and the world in which you introduced the wine in
January is very different from the world in which we live in now.
In the old world, the old world of just a couple of months ago.
>> Yeah, exactly.
>> You would have been hosting people in person,
visiting trade fairs, and that's how you would have
sold your wine to market.
>> One of the most important essence of our sector,
our job is to show our cellar, our job,
our vineyards, taste the wine.
>> Now that has shifted into the online world,
both for your own operations, working with the distributor,
but also it sounds like with virtual tastings as well.
>> This new concept of virtual tasting has being very sudden,
and I think they are very much into it,
and they're trying to guide the revolution for this new frontier.
>> In what way has Teams helped you manage through this situation?
>> During this lockdown, Microsoft Teams,
for us, it was fantastic to communicate with other people.
>> We started this digital transformation journey,
and they adopted Office 365,
and they started to use
Microsoft Teams inside and outside the company,
even when they were abroad.
>> Fausto, tell us a little bit about
what you've been doing in this time and
what your experience has been working with Ciacci.
>> With Microsoft Teams you can design
any business transformation and reach any type of person.
Teams allow you to shorten distances,
bringing the consumer to the manufacturer.
>> Tomorrow we have with us our Spanish importer,
a tasting on Microsoft Teams, for example.
In the last week,
we had the same tasting with our distributor in USA.
In this way, we have the possibility to improve and to change.
>> This has created the opportunity to
connect more directly with consumers.
>> Exactly.
>> Especially in the US, the consumption raised,
considering that the restaurants were closed and everything,
so people were bringing back
wines to drink at home, comfort wines.
>> I'm interested in your thoughts as to
how you will operate going forward.
Do you think there will be more of a blend of both the in-person,
as well as, the technology?
>> The world will never be the same again after this experience.
It doesn't make any sense to work as we used
to for the wineries and for the businesses in general.
We need to build a bigger demographics of customers.
>> Whether it's over a table in the winery or shipping
a bottle of wine and having this virtual interaction,
that connection is as important as ever.
>> Exactly.
>> It's a new model business to sell,
it's a new model to ecosystem for the producer,
customer, employee.
It's a new model to communicate to experience it.
>> Fantastic. What is the top tip,
the number one piece of advice that you would want to
share with everybody who is listening or watching now?
>> The advice that we want to share is to trust
technology because digital for us is the only way forward.
>> Trust technology. [MUSIC]
>> Absolutely.
>> Cheers.
>> Cheers once again.
>> Cheers.
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