in today's video I'm going to show you
how to find and steal feature sniffles
stay tuned hey guys it's just you a
harlot here from AHS now before we get
to the tactics let me take a moment to
briefly explain what a feature snippet
is and I think the best way to do this
is with a few examples so if would you
know something like how to make pizza
dough you'll see this features snippet
at the top of the search resource so
there's an answer to the query in this
case it's not a list which shows you how
to make pizza dough and it gives you a
step-by-step process for doing that
you'll also notice that you pause this
information from a third party website
in this instance it's Martha Stewart
calm but feature snippets are always
displayed in this exact same way for
example if you doodle best coffee
machine you'll see that it's a unordered
list as opposed to an ordered list and
if you do know something like what is a
tres you'll see that we've actually got
a paragraph rather than any kind of list
at all so the question is what's the big
deal with these feature snippets like
why do we care about them well a couple
of years ago we performed a study we
analyzed two million feature snippets
and we found that on average 8 percent
of the clicks go to the speech of
snippet so when someone doodles
something 8 percent of place actually
end up going to this website from which
the feature snippet is port so ensure
when you own a featured snippet you get
more traffic to your website so then the
question becomes how do you find feature
snippet opportunities and how do you
steal them well in this video I'm gonna
share three ways for doing that and the
first one is find feature snippets that
you already own then make sure they're
optimized for maximum clicks now this
one might seem a bit weird because you
audio Missy would be just snip it so you
might be thinking like why do we need to
do anything you've already got the
feature tip it so why is there any
action required whatsoever well to
illustrate I might use ambitious kitchen
comm
I'm a go-to site Explorer and I must now
search for that website so then on the
on the report yeah we went over to the
organic keywords report now if you're
following along you need to do this for
your website don't she was just a random
website so this shows you all of the
keywords for which this website or your
website currently ran
but you'll autumn noticed that there are
a few filters that we can use to filter
these resorts and the one that we're no
use for this video is the Serb features
option so we now choose features snippet
and when they're choose type the main
must be featured so this now is down the
results so that it shows only the
keywords with featured snippets that you
actually own so if you just like apply
on this you'll see that we're left with
it just over well they're almost one and
a half thousand results so let's just
check out this first one how to make
buttermilk which gets 76,000 searches
estimated searches every single month so
let's just check out the Google search
results for that and as you can see
there is a feature snippet and ambitious
kitchen does own this feature snippet
but straight away you'll notice a few
problems so number one the feature
snippet begins with a wrath of strange
headline we've got this an error
occurred headline which doesn't really
entice anyone's to click click this
snippet in my opinion it doesn't really
explain what the feature snippet shows
you which is how to make buttermilk so
number two despite there already been
these listed items these numbered list
you can see that there's kind of this
like duplicated step items within these
lists so at the end this doesn't really
bode well and it doesn't really entice
people to click this resort in my
opinion so this would be a better
optimized but how do you go about
cleaning this up well there are a few
things you could do number one you could
remove any rogue HTML from this page so
for example what you would need to do
here is remove these plaintext step
items from within the list items in the
HTML you can also just simplify the
content so you'll see that in this
example step number two is quite long
and it's quite long-winded and because
of this actually gets truncated so it's
cut off so a good option here would be
to just simplify this within the actual
content itself to the feature snippet
pause a more kind of simple step number
three making it more descriptive so as I
said we've got this error occurred
option headline rather which doesn't
really describe anything so it would be
much better if they said something like
you know here's how to make bottom
and then the steps below it so in this
video I'm not gonna go any deeper into
these optimization strategies but if you
would like to learn more about doing
this then check out the full post on the
AHS blog where I go into more detail
about all of these steps so for now
let's just move on to tactic number two
which is finding low-hanging feature
snippet opportunities that you don't
already own and then stealing them so in
our study we found that almost all feet
of snippets are owned by a page that
already ranks in the top 10 so for
example if we look at the term
cauliflower pizza crust you'll see that
the featured snippet is owned by a
website called eye food real calm if you
scroll down you can also see that this
website ranks in the top ten in the
regular organic search results but what
does this mean for you well basically it
means that should you already ranked in
the top ten for a particular term yet
you don't currently own the snippet then
you could probably win that snippet just
by making a few tweets to your page so
what you need to do is this you need to
find all the search queries that have a
feature snippet where your website
currently ranks in the top 10 again this
is quite easy to do with a H refs so
doing back to the organic keywords
report from earlier but this time
instead of selecting the toilet domain
must be featured option within the
search features choose the all features
option then once you clicked apply on
that add a positions filter to show the
keywords you rank for in the top 10 so
we just need to select up until result
number 10 there so what you see now is
all the queries you rank for in the top
10 which also show a feature snippet in
the resource but here's a thing because
we selected that other option in the
SERP features drop-down you don't
necessarily own the snippet for these
terms some of them will be owned by your
competitors so if you remember we
already covered optimizing the content
for snippets that you already own in the
first part of this video so this next
step is to filter out all of the own
snippets so that you can see only the
snippets that are owned by your
competitors unfortunately right now we
don't have this kind of functionality
within AHS itself so what I've done is
create a doodle sheep to automate this
process for you which you can download
from the fall post on the AHS blog
just remember to actually make a copy of
this doodle sheet that's filed make a
copy and then save it on your little
drive so it's naturally edit that Google
sheet and do what you need to do with it
so once you've done that go back to the
organic keyword results within a href
and you want to export these results to
a CSV file again you can do a full
export you can do it a partial export
whatever you want to do understand you
1,000 rows for now so once that's done
and you've downloaded that what you need
to do is upload this into the first
sheet the import tab within this people
sheet so just go to file and then import
whoops not open you need to go to import
and basically just select that file that
you just downloaded at the CSV so I'll
just drag it in and once that's uploaded
you want to leave these settings exactly
as they are only you want to change this
first one the import location to append
to current sheet so then just click
import data and you'll see that within a
few seconds Google sheets pulls in all
of this data from that CSV so now what
you need to do is go into the second tab
in this sheet which is called feature
snippets that you don't own which as you
probably might guess basically just
pulls out all of the feature snippets
that you don't currently own from that
CSV so now you're seeing only the
keywords that have featured snippets
where you ranked in the top ten but you
don't own that snippet so now it's just
a case of trying to understand why you
don't want these snippets and then doing
everything in your power to actually win
them again if you want to learn more
about how to do that plus another quick
hatch which isn't included in this video
then check out the full post on the aah
West blog where I go into a lot more
detail about these tactics but for now
let's move on to the method number three
finding terms with feature snippets that
your competitors rank for and then steal
in them so looking at the feature
snippets that you already own and
optimizing them and then looking for
potentially stealable snippets but terms
you already ranked in the top ten for
and then stealing them is a good start
but it can be somewhat limiting in fact
there are probably a lot of other
relevant search queries with feature
snippets that you don't currently rank
for at all not even in the top ten not
anywhere and the thing is though that
your competitors my granny for these
terms and with HS what you can do is
research these competitors to find a ton
more terms with feature snippets that
might be worthwhile creating content for
and trying to steal so to do this
Yoda keywords explorer and enter a see
keywords in this example I must now use
the word vegan and a hit search so then
you need to select a list of keyword
suggestions from the left-hand menu I
recommend just starting with phrase
match and then finally use the SERP
features filter to filter for the
keywords with featured snippets in the
search results so right away we found
over 25,000 keywords these are potential
opportunities at which one is the phrase
feed and cheesecake
so let's use a SERP overview to see who
owns this snippet and you can see
straight away that the owner of this
snippet is minimalist beta Tom so one
menu I do is I'm I switch over to sayest
Laura I enter minimalist beta into site
explore adjust the domain not the full
URL just enter the domain and hit search
and then once again we're gonna go to
the organic keywords report and filter
for terms that show features snippet so
search features feature snippets and all
features so instantly we're present as
with another two hundred and eighty-four
thousand keywords for which there's a
feature snippet and if then just a case
of sifting through these keywords and
see if any of them are potentially
stealable if you create some content or
if you optimize existing content now if
you do have a lot of keywords in this
report like I do two hundred and eighty
thousand you don't really go through all
of these so I recommend just adding a
traffic filter just enter a thousand or
or whatever number seems appropriate for
you so before I wrap this up I must know
sattell one extra quick tip
which is that you can actually take a
big website like Quora and you can do
the exact same thing so if we go back to
site Explorer and we enter this time
Quorra calm and then again go back to
the organic keywords report you can then
actually search this website for
keywords that heat ranks for that are
related to your niche so for example we
could just end to something like recipe
in the search field and hit Search and
then we're going to be narrowed down
from 38 million keywords which are
probably gonna be irrelevant for most of
us so just twenty-five thousand so I've
got a load of recipes basically and
instantly we can then find a ton more
queries with feature snippets if we just
add a feature snippet filter so the
amount of keywords that we had to end up
with in this instance is around twenty
thousand so again it's just a case of
looking through these figuring out if
any of them are relevant anything that
pops out that you might want to create
content around or potentially try and
feature steel rather than feature
snippet then you can actually try and do
that so that's it guys for this video
three methods for finding them and
stealing feature snip is which should
send more traffic to your website so
remember to check out the full post on
the a trivet blog where I do it's more
detail on all of these three methods and
of course if you enjoy this video don't
forget to hit that subscribe button
because there's plenty more where this
came from Cheers
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