What is up guys in this video I'm going to show you a little sneak peek into my Facebook Ads 2019 master class paid training
so this is a sneak peek a little bit of a section three most important sections of
The master class that normally cost $100 you get it for free. Check it out
Let me know what you think in the comments or let me know what you think in the group and I hope you enjoy so
This is the first thing and my new strategy for this is I'm gonna start out at five dollars per day
budgets
with two audiences
I'm gonna start out with two audiences, right and
Which two audiences it depends a lot on the product. So let's say you have one product you want to test a product
That's the product with one broad audience
meaning a general non targeted audience
and
a targeted audience
Okay, let's say one of the one of the products that were testing our boots
that
winter boots for our kids so winter boots for kids
And we're talking to people that like timberland boots and
Then we're doing a general audience
So the same, you know winter boots, then we're doing it general women
30 no 25 to 45
So essentially you talk you start out with tool but to audiences right five dollars a day budgets
start out with two audiences so that you make sure that
we essentially get a very broad audience just
Gender and age and then you get a very targeted on you
So people that like timberland boots and people are interested in other different brands of foods
So I started out at five dollars per day, and I'm increasing in this way. So I'm increasing at five ten
fifteen twenty
Thirty
Right, so I'm going in that
Scaling directions, I'm going to 5 7 10 15 20 30, and then I'm doing 50
and then I'm doing from there on each to a hundred and then usually either I go from 50 to I
Usually I just go from 50 to 500 in the manual
All of you guys pretty much know how to do dynamic retargeting ads, right?
I mean there's there's a module on the course on it and you guys pretty much know how to do this now
The main key here comes in testing these audiences right? Don't always trust Facebook Facebook
You know, they want to make the most money from you as possible. So when they give you these Facebook suggested audiences
Basic suggested audiences. It's probably not going to work as well. Right so you're gonna try
14 days. So what I do is I try different age sections, so I try 14 days
BC plus 80 C 30 days VC plus 80 C
90 days
You know 90 days and then 180
But the better way to do it is actually to create your own retargeting
custom audience, so
Here when you create a new dynamic retarget absent
usually facebook will suggest doing
retarget products to people who have visited your website or app
That's usually what Facebook's suggestion and yeah, that's fine to test that right viewed and Add to Cart 4/5 14 30 days 90 days, whatever
That's completely okay. You can test that the better way to do it and
Something that I really really wanted to share with you guys is show relevant raw products to prospective customers
even if they haven't visited
Your website an app now what this means is Facebook is essentially letting you create your own audience like a custom audience or oops
My back creating a custom audience or look-alike audience or whatever you want to do
by using
This section right? You're not essentially you're not using the suggestive one from Facebook
but you're using your own one and what I recommend doing here is
custom audience of
instead of everything suggested do custom audiences and
do
180 days
visits
180 days a TC and then always exclude
So test these tube
Versus so you test those two 180-day this is onion day a TC
So essentially it's 180 days of people have visited your site then 180 days of add took card you or you can create it
Right here. You don't have to go to the audience section. Just create it right here custom audience
180 is working the best right now disclaimer. It doesn't always work the best it's working
This is the same than content view. Yeah, pretty much. Yeah, you can just do view content. Yeah
180 days view content
180 days is working the best right now. I'm talking about what it's working right now
You have to test
I would suggest 14 30 90 and 180
And 180
so this
Are the different audiences that I recommend you test?
And always exclude purchase and the even more targeted thing would be doing for example
here
180 days a
TC plus an interest
That has been working really well
Working really
So if you have an interest that's you know over performing. It's really getting some really nice
Purchase value. It's really getting you know, a nice return on adspend. What you can do is combine that interest with that retargeting
All right, guys
Thank you so much for checking out that sneak peek into my face against masterclass if you're interested in a free
One on one call with me to learn how to apply these different strategies
Facebook Ads Google Ads Instagram ads on how to grow your own chava fight store
Click the first thing in the description or the link below
To schedule a one on one call with me in the next couple days
So you can see how you can apply all these strategies and grow your business in 2019. I'll see you on the call and
until next time